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Students
Tuition Fee
Start Date
Medium of studying
On campus
Duration
4 years
Program Facts
Program Details
Degree
Bachelors
Major
Business Management | Event Planning | Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Intakes
Program start dateApplication deadline
2024-09-01-
About Program

Program Overview


BA (Hons) Business Management with Events Management

Overview

This Business Management degree with outstanding business links and valuable work placements is ranked top 3 in Scotland for overall student satisfaction (Business Management, NSS 2023). Plan, market, budget for and run business events of all kinds on this Business Management with Events degree. With your specialism in events management, you’ll become a highly employable event organiser in a fast-growing business sector.


Why study Business Management with Events Management?

Join the events industry - worth £42.3 billion to the UK economy - and work with corporate events planners and agencies who are forecasting a big increase in employment opportunities. You’ll learn how to organise, market, budget for and execute business events. With your specialism in events management (which also applies to tourism), you will become highly employable across many different types of organisations. This also includes digital events across a variety of platforms.


Outstanding business links and valuable work placements

We put employability at the forefront. By going beyond the classroom and working on projects such as This includes the Innovation for Global Growth event, a unique opportunity for you to test your employability skills with real organisations. You'll gain a greater understanding of the realities of work, and enhance your CV at the same time. Alongside this, there are work placements and you can apply to study abroad.


A flexible degree

You can tailor your studies to suit your interests and career plans. This flexible degree is part of a larger portfolio of 12 courses covering business, accounting, law and marketing.


Potential careers

Graduates from our business school have enjoyed graduate trainee success in organisations such as BT, while others have gone on to work for household names such as:


  • Rolls Royce
  • Alliance Trust
  • Scottish Government
  • NCR
  • Atlas Copco
  • Scottish and Southern Energy (SSE)

The roles our graduates have taken range from Human Resource Manager, Project Planning and Risk Officer, Business Analyst and CEO of their own company.


How the course works

It’s flexible. Tailor what you study to suit your own interests and career aspirations. This degree is part of a larger portfolio of 12 courses covering business, accounting and marketing. The first two years covers a common curriculum including the basics of business, accounting, and marketing meaning there’s the flexibility to swap between all of or some of the courses depending on when you join.


Entry Requirements

  • Subject Requirements: All applicants must have passes in English and Maths, Application of Maths or Lifeskill Maths - National 5 grade C or GCSE grade C/4 or equivalent. National 5 ESOL is accepted in lieu of National 5 English. Higher Application of Maths at grade C accepted.
  • UK Entry to Year 1:
    • Qualification Type: Higher (standard entry) - BBBC, Higher (minimum entry) - BBC, A-Level - CCC, T Level - C or higher, Irish Highers - H3H3H3H3, International Baccalaureate Diploma Based Programme (IBDP) - 27 Points, International Baccalaureate Career-related Programme (IBCP) - We encourage applications with the IBCP but understand that your combination of qualifications may differ depending on where you are studying.
    • Essential Subjects: None
  • UK Entry to Year 2:
    • Qualification Type: Advanced Higher - BBB, A-Level - BBB, BTEC Extended Diploma - DDD, SQA HNC - C, SQA HND - C, BTEC HNC - D, International Baccalaureate Career-related Programme (IBCP) - See next column
    • Essential Subjects: Business Management plus one other literate subject
  • UK Entry to Year 3:
    • Qualification: SQA HND - CC, BTEC HND - D, International Baccalaureate Career-related Programme (IBCP) - See next column
    • Essential Subjects: None
  • International Entry: We accept a wide range of qualifications from applicants from across the world. Please select your country from the searchable list below to view different qualification entry requirements.

Fees and funding

The tuition fees you'll pay and the funding available to you depends on factors such as your nationality, location, personal circumstances and the course you are studying.


  • Undergraduate student fees - Scottish Students
  • Undergraduate student fees - UK Students (outside Scotland)
  • Undergraduate student fees – EU & International Students

Scholarships

We offer a range of scholarships to help support your studies with us.


  • Abertay RUK Scholarship: Business
  • The Robert Reid Bursary
  • Abertay International Scholarship

Modules

  • Year 1 Core Modules:
    • Introduction to Accounting - ANF101
    • Introduction to HR - BMT106
    • Abertay 101 - Being Successful at Abertay - ABE101
    • Managing People and Ideas - BMT103
    • Business Economics - BMT108
  • Year 1 Option Modules:
    • Introduction to Marketing - BMT107
    • Legal Systems and Methods - LAW100
    • Nature of Management - BMT101
    • Digital Marketing Principles - BMT209
    • Events Budgeting and Finance - BMT215
    • Digital Marketing Campaigns - BMT210
    • Cases in Events Management - BMT 212
  • Year 2 Core Modules:
    • Business Analytics - BMT214
    • People, Planet, Profit - BMT216
    • Theory and Practice in HRM - BMT213
    • Project Management - BMT202
  • Year 2 Option Modules:
    • Events Budgeting and Finance - BMT215
    • Digital Marketing Principles - BMT209
  • Year 3 Core Modules:
    • Digital Business Strategy - BMT302
    • Fundamentals of Events Management - BMT318
    • Event Marketing - BMT316
  • Year 3 Option Modules:
    • Employability Analysis & Career Building - BMT323
    • Business and Environmental Sustainability - BMT311
    • Recruitment and Talent Management - BMT310
    • Market Intelligence and Consumer Behaviour - BMT319
    • The Future of Work - BMT303
    • Managing Across Cultures - BMT307
    • Entrepreneurship and Business Start-up - BMT322
    • Work Placement - BMT304
  • Year 4 Core Modules:
    • Responsible Events Management - BMT419
    • Business Ethics in Society - BMT420
    • Live Event Project - BMT412
  • Year 4 Option Modules:
    • Managing Change - BMT403
    • Strategic Management - BMT409
    • Employee Relations and Engagement - BMT411
    • Operations Management and Business Redesign - BMT422
    • Contemporary Issues in Business - BMT401
    • International Business and Management - BMT406
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