Program Overview

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Overview

The MBA (Marketing) Programme is a globally-recognised qualification that will develop your business skills and give you the expertise you need to take on senior roles in any organisation. It's a flexible course delivered online (part-time) that will build on your work experience and allow you to combine your MBA with a specialism in marketing to reflect your area of interest.

Mode of Study

Online learning

Duration

21-33 months

Start date

June, September, January

Course details

Our online (part-time) MBA with a specialism in marketing is designed to deliver accessible, creative and flexible postgraduate business and management education and offers choice in how, when and where you study.

We have tailored the content of the course for dynamic global businesses, teaching you to focus on developing skills in leadership, and applying management theories to issues faced by business.

You’ll also learn how to address issues with critical thinking, strategic reasoning and using creative problem solving techniques that help you to innovate.

Modules

• Global Business Economics and Finance
• Building and Marketing High Performing Organisations
• Management and Organisational Change
• Leading Strategic Decision Making
• Global Marketing
• Strategic Brand Management
• Data Analysis for Business Decision-making
• MBA Project (40 credits)

For the award of MBA (Marketing) you must successfully pass all eight modules, giving a total of 180 credits. All modules are 20 credits, except where indicated.

How you’ll be taught

This course is delivered fully online. You can choose from three start dates (September, January, May) and typically takes between 21-33 months to complete, subject to your pace of study and module availability. You'll study eight modules in total, with a maximum of two modules each trimester where available.

Your learning experience will be enhanced with online discussions that supplement the study materials, case study analyses from diverse sectors and articles from leading academics and practising professionals.

Assessments

All assessments are undertaken and submitted online. These vary for each module and may include:

• Reports/Essays/Case Studies
• End of Unit Progress Tests
• Data Analysis Reports (Data Analysis for Business Decision-making module)
• MBA Project

Within each trimester, whilst there is flexibility to work through the material at your own pace you need to be aware of the assessment dates as there is no flexibility in these.

Entry requirements

• Bachelor (Honours) Degree at 2:2 or above plus 2 years work experience in order to be eligible for this programme.
• We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

English language

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

International students

We welcome applications from students studying a wide range of international qualifications.

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study.

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying.

Tuition fees for 2024/25

2024/25	2025/26
UK Students	£1,295	£1,345
Overseas Students	£1,320	£1,375

Modules for your course can be purchased through our online store and must be paid in full at the time of enrolment. You will purchase modules in advance of each trimester of study. The fee listed above applies to 20 credits. Please note, the full course comprises of 120 credits in total for BA/BSc (top-up) and 180 credits in total for MSc.

Careers

The MBA (Marketing) Programme will provide you with the opportunity to realise your full career potential. On successful completion of this programme you will have the necessary knowledge, understanding and skills to gain postgraduate-level employment in a senior management/leadership role within Marketing, in the global business environment.

Students use the MBA Programme to consolidate their knowledge and progress in their organisational/industry career ladder or as an opportunity to change career direction. In recent years, our MBA graduates have gone on to build careers in a range of industries in the public, private and voluntary
ot-for-profit sectors.

Alternatively, you will be eligible to progress to doctoral-level study at the University or to seek entry to doctoral-level study at another higher education institution.