Overview

BA (Hons) Business Management With Marketing

Our Business Management with Marketing course combines broad ranging business knowledge with strategic marketing competencies. This course provides modules that give you real-world experience and the option to undertake a work placement.

Mode of Study

Full-time

Duration

4 years

Start date

Sep

UCAS code

N2N5

Placement

Yes

Study Abroad

Yes

Course details

In your first two years you'll build a foundation in the essentials of effective business management. This foundation prepares you for the options to engage with applied learning within an industry placement, or to explore diverse cultures through studying abroad within our extensive partner network.

This course offers you excellent employability skills including professional presentation, team working, leadership, communication and problem solving.

How will my degree reflect sustainability and sustainable development?

The Principles of Responsible Management Education (PRME) – established under the UN Global Compact – places a clear onus on Higher Education to ‘transform management education and develop the responsible decision-makers of tomorrow to advance sustainable development ’. The Business School is a PRME signatory, and we seek to influence professional practice and policy nationally and internationally, helping to drive key societal, economic and environmental impacts.

Our mission is ‘to empower communities to apply business knowledge for positive societal impact’ and we work constantly to embed practical actions into our curriculum, to promote sustainability and relate these to the key ideas of sustainability, as reflected in the 17 UN Sustainable Development Goals (SDG). Our undergraduate and postgraduate programmes now reflect one or more of the SDG, and our research is targeted to solve real world problems, mapped against the criteria used in the Times Higher Education’s Impact Ranking.

The most recent annual league table for Sustainability - compiled by People & Planet, the UK’s largest student campaigning network - again places Edinburgh Napier in a top 3 position among Scotland’s 19 universities. This reflects their assessment of our performance across a range of environmental and ethical considerations, which include carbon reduction and management, and education.

What is distinct about equality, diversity and inclusion?

Edinburgh Napier University is enriched by the diversity of perspectives, cultures and backgrounds brought by all within our global community. We are committed to a positive environment where diversity and inclusiveness is celebrated and everyone is treated fairly regardless of sex, sexual orientation, gender reassignment, disability, age, ethnic origin, religion or belief, marital or civil partnership status or whether pregnant or on maternity leave. We commit ourselves to providing a learning, working and social environment that is free from discrimination, prejudice, intimidation, stigmatisation and all forms of harassment and bullying.

The Business School's vision

'To be the Business School for empowerment, enterprise and employability for all'.

Our mission statement

'Empowering our communities to apply business knowledge for positive societal impact'.

How you’ll be taught

You'll learn by a variety of teaching methods including lectures, tutorials and through independent study.

Work placement

There is an optional six month work placement in Year 3.

Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

Study abroad

You can choose to study abroad, in English, at one of our partner universities for one trimester.

Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

Popular modules

Year 1

• Behavioural Studies
• Research and Study Skills
• Accounting for Business
• Principles of Economics
• Marketing

Year 2

• Introduction to Human Resource Management
• Business and Management Challenges
• Market Research in Practice
• World Economy

Year 3

• International Business
• Work-based Learning or study abroad

Year 4

• Business Strategy and Sustainable Development
• Leadership in a Changing Environment
• Marketing Management in Practice
• Dissertation

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Entry requirements

Entry requirements

Our entry requirements indicate both Standard and Minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Can you go straight into second year of university?

Advanced entry into Year 2 or Year 3 of this course is possible for students with suitable qualifications. See the individual year tabs for more information.

Can I make an appointment with an advisor to discuss further about the admission process?

If you want to get more information on the admission process, please get in touch with the Undergraduate admissions team.

Year 1

Minimum Year 1

• SQA Higher: BBBB
• A Level: BCC
• Irish Leaving Certificate: H2, H2, H3, H3 at Higher Level
• BTEC (QCF) Extended Diploma Level 3: Minimum grades DMM (Distinction, Merit, Merit).
• BTEC (QCF) National Diploma Level 3: Minimum grades DD
• BTEC (QCF) National Diploma Level 3 plus A Level: Minimum grades DM (Distinction, Merit). A Level grade C
• T Level: Merit
• International Baccalaureate Diploma: Award of Diploma with 28 points overall with three HL subjects at grades 6, 5, 4.
• Scottish HNC: Other HNC subjects may be considered for year 1 entry where a C in the graded unit is achieved.

Year 2

Minimum Year 2

• HNC: Pass HNC Marketing, Marketing Communication or Business with grade C at SCQF level 7 in the graded unit.
• SQA Advanced Higher: BBC
• A Level: BBB

Year 3

Minimum Year 3

• HND: Pass HND Marketing or Business with grade CC at SCQF level 8 in the graded unit(s).

English language

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study.

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees for 2024/25

• Students from Scotland: £1,820
• Students from England, Wales, Northern Ireland, and Republic of Ireland: £9,250
• Overseas and EU: £16,680

Tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other tuition fee matters, please see our Fees and Funding links.

Careers

What can you do with a degree in Business Management with Marketing?

The Business Management with Marketing course at Edinburgh Napier University combines broad business knowledge with focused strategic marketing competencies. This course provides strong fundamentals to build your creative and innovative skills in various industries to drive business growth and influence marketing strategies. You will develop a range of highly desirable transferable skills that are valuable across various business and marketing functions.

What does a Marketing Executive do?

A Marketing Executive plays a key role in supporting and executing a company’s marketing strategies to promote its products or services. Their primary responsibility is to work closely with other departments to execute marketing plans, drive brand awareness, and support cross function relationships. Overall ensuring the company meets their strategic goals. Many alumni currently hold positions in various marketing functions across different industries.

Daily tasks and responsibilities in this role may include:

• Market research
• Content creation
• Social media management
• Email marketing
• Coordinate events

Edinburgh Napier University

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Overview:

Edinburgh Napier University is a modern university located in Edinburgh, Scotland. It is renowned for its student learning experience and its commitment to innovation and enterprise. The university boasts a diverse student body with over 20,000 students from over 140 countries.

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Services Offered:

The university offers a wide range of services to its students, including:

Libraries and Heritage Collections:

Access to extensive library resources and heritage collections.

Accommodation:

On-campus accommodation options for students.

Student Life:

Opportunities for student engagement through clubs, societies, and events.

Funding:

Bursaries and scholarships to support students financially.

Career Services:

Guidance and support for career development and job searching.

International Student Support:

Dedicated services for international students.

Online Study:

Flexible learning options through online courses.

Short Courses:

Opportunities for professional development through short courses.

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Student Life and Campus Experience:

Edinburgh Napier University provides a vibrant and engaging campus experience. Students can participate in a variety of activities, including:

Clubs and Societies:

Joining clubs and societies related to their interests.

Events:

Attending university-organized events and social gatherings.

Sports:

Participating in sports teams and activities.

Student Union:

Engaging with the student union for representation and support.

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Key Reasons to Study There:

High Rankings:

Consistently ranked among the top modern universities in Scotland and the UK.

Student Satisfaction:

High student satisfaction rates, reflecting a positive learning environment.

Research Power:

Strong research output and impact, contributing to knowledge advancement.

International Focus:

Diverse student body and global partnerships, fostering a multicultural environment.

Career-Focused Education:

Programs designed to equip students with the skills needed for successful careers.

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Academic Programs:

Edinburgh Napier University offers a wide range of undergraduate and postgraduate programs across various disciplines, including:

Accounting and Finance

Acting

Biological Sciences

Building and Surveying

Business and Management

Computing

Criminology, Psychology, and Sociology

Design, Photography, and Advertising

Engineering

English, Creative Writing, and Publishing

Film, Journalism, and Media

Health and Social Care

Law

Marketing

Music

Nursing and Midwifery

Sport and Exercise Sciences

Teaching

Tourism, Hospitality, Festival, and Events Management