Program Overview

Creating a Digital Strategy

Overview

Our Creating a Digital Strategy course is designed specifically for small and medium-sized businesses who are ready to transform their digital marketing.

Duration and Delivery

• Duration: 1 day
• Course delivery: In-person

Cost and Inclusions

• Cost: £300
• Included: All course materials (PDF), lunch and refreshments

Course Description

If your website feels outdated, social media isn’t getting the engagement you want, or your email campaigns lack that personal touch, this course is for you.

In just one day, we’ll show you how to build a cohesive, data-driven strategy that integrates your digital tools—helping you generate leads, boost engagement, and make smarter marketing decisions. By the end, you’ll have the skills and confidence to take your business’s digital presence to the next level.

Target Audience

This course is perfect for business leaders, marketing professionals, and anyone working in small to medium-sized organisations who want to improve their digital marketing – especially through a joined-up CRM.

Although prior marketing experience is helpful, we’re here to support smaller businesses that are new to marketing. Even if you’re just starting out, we’ll provide guidance to ensure you get the most out of the course.

Course Content

We will guide you in transforming your online marketing into a fully automated, data-driven strategy. You'll discover how to use a CRM system to drive lead generation, boost social media engagement, and streamline your email communications. Here’s what you'll learn:

• Master CRM Fundamentals: Understand how CRM systems, particularly HubSpot, play a key role in improving digital marketing strategies for your business.
• Integrate Your Digital Channels: Learn to connect your digital tools—websites, social media, and email marketing—into a unified system.
• Elevate Your Website Performance: Transform a static website into an engaging lead generation tool by integrating CRM features and refining calls-to-action (CTAs).
• Automate Your Marketing Efforts: Develop skills to automate tasks like lead scoring, email sequences, and social media management to save your business time.
• Harness Data for Smarter Decisions: Use digital analytics to track performance, interpret data, and make informed choices to fine-tune your marketing strategies.
• Craft a Unified Digital Strategy: Develop a comprehensive digital marketing strategy that aligns and optimises all your digital channels through CRM, driving improved engagement and sales.

Dates

• 18 June 2025