| Program start date | Application deadline |
| 2025-06-18 | - |
Program Overview
Creating a Digital Strategy
Overview
Our Creating a Digital Strategy course is designed specifically for small and medium-sized businesses who are ready to transform their digital marketing.
Duration and Delivery
- Duration: 1 day
- Course delivery: In-person
Cost and Inclusions
- Cost: £300
- Included: All course materials (PDF), lunch and refreshments
Course Description
If your website feels outdated, social media isn’t getting the engagement you want, or your email campaigns lack that personal touch, this course is for you.
In just one day, we’ll show you how to build a cohesive, data-driven strategy that integrates your digital tools—helping you generate leads, boost engagement, and make smarter marketing decisions. By the end, you’ll have the skills and confidence to take your business’s digital presence to the next level.
Target Audience
This course is perfect for business leaders, marketing professionals, and anyone working in small to medium-sized organisations who want to improve their digital marketing – especially through a joined-up CRM.
Although prior marketing experience is helpful, we’re here to support smaller businesses that are new to marketing. Even if you’re just starting out, we’ll provide guidance to ensure you get the most out of the course.
Course Content
We will guide you in transforming your online marketing into a fully automated, data-driven strategy. You'll discover how to use a CRM system to drive lead generation, boost social media engagement, and streamline your email communications. Here’s what you'll learn:
- Master CRM Fundamentals: Understand how CRM systems, particularly HubSpot, play a key role in improving digital marketing strategies for your business.
- Integrate Your Digital Channels: Learn to connect your digital tools—websites, social media, and email marketing—into a unified system.
- Elevate Your Website Performance: Transform a static website into an engaging lead generation tool by integrating CRM features and refining calls-to-action (CTAs).
- Automate Your Marketing Efforts: Develop skills to automate tasks like lead scoring, email sequences, and social media management to save your business time.
- Harness Data for Smarter Decisions: Use digital analytics to track performance, interpret data, and make informed choices to fine-tune your marketing strategies.
- Craft a Unified Digital Strategy: Develop a comprehensive digital marketing strategy that aligns and optimises all your digital channels through CRM, driving improved engagement and sales.
Dates
- 18 June 2025
Harper Adams University
Overview:
Harper Adams University is a renowned institution specializing in agriculture, food, and the environment. It is known for its strong industry connections and commitment to research, aiming to educate and inspire businesses to achieve Net Zero. The university boasts a strong reputation for career prospects, consistently ranking No. 1 in the UK for this category.
Services Offered:
Harper Adams University offers a wide range of services to its students, including:
Courses:
Undergraduate and postgraduate programs in various fields related to agriculture, food, and the environment.Apprenticeships:
Opportunities to gain practical experience and qualifications through work-based learning.Placement Advantage:
Strong industry connections and support for students seeking placements and careers.Careers Service:
Guidance and resources for students seeking employment opportunities.Scholarships:
Financial support for students through various scholarship programs.Students' Union:
A vibrant student community with various clubs, societies, and events.Research:
Opportunities for students to engage in research projects and contribute to knowledge advancement.Student Life and Campus Experience:
Harper Adams University provides a unique campus experience with:
Open Days:
Opportunities for prospective students to visit the campus, meet staff, and learn about the university.University Life:
A vibrant campus community with various social and extracurricular activities.Inclusive University:
A commitment to fostering a respectful and inclusive environment for all students.Key Reasons to Study There:
Industry Connections:
Strong relationships with businesses and organizations in the agricultural, food, and environmental sectors.Career Prospects:
Consistently ranked No. 1 in the UK for career prospects.Research Focus:
A commitment to research and innovation, contributing to the advancement of knowledge in the field.Unique Campus Experience:
A vibrant and supportive campus community with a focus on practical learning and industry engagement.Academic Programs:
Harper Adams University offers a wide range of academic programs, including:
