Program Overview

MSc Digital Marketing and Analytics

Course Overview

The MSc Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients, and partners.

Course Features

• Practical, hands-on course with live briefs and workplace visits
• Ideal for careers in social media management, SEO, and e-commerce
• Opportunities for internships, fieldwork, and engagement with industry experts

Course Details

Location

• Taught elements of the course take place on campus, in Winchester
• Start date: September
• Teaching takes place: Daytime

Assessment

• Our validated courses may adopt a range of means of assessing your learning
• An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances

Feedback

• We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively
• You are also encouraged to seek additional feedback from your course tutors

Further Information

• For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures

Modules

Year 1

• Digital Transformation in Marketing (20 Credits)
• Consumer Analysis, Insight & Creativity (20 Credits)
• Web Design and Analytics (20 Credits)
• Marketing Communications (20 Credits)
• Social Media Marketing and Analytics (20 Credits)
• Analytics Tools for Digital Data (20 Credits)
• Capstone Project (60 Credits)

Entry Requirements

• A first or second-class honours degree
• This course is applicable to those interested in pursuing a career in marketing, in particular within the digital context
• Normally a first or second-class Honours degree or professional experience in the area of study is required

Tuition Fees

Additional Tuition Fee Information

• If you are a UK student starting your degree in January / September 2025, the first year will cost you £9,775
• If finance is a worry for you, we are here to help
• Take a look at the range of support we have on offer

Additional Costs

• Core text: Multiple copies of core text are held within the library and e-books are identified where possible
• Indicative cost is £250

Scholarships, Bursaries, and Awards

• We have a variety of scholarship and bursaries available to support you financially with the cost of your course
• To see if you’re eligible, please see our Scholarships and Awards

Career Prospects

• Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting, and social media management

Programme Leader

• Sarah Green
• Brand expert, marketing strategist, and knowledge exchange specialist
• Educator of BA and MSc students, teaching the principles of marketing management, brand strategy, fashion marketing, and digital marketing

Related Courses

• Take a look at all our courses within the subject area of Business and Marketing

Information for International Students

• Our International students come from all over the world and we understand that some things are a little different when applying and then arriving at the University
• We have therefore provided a list of some of the countries we work in with specific information included on Entry Requirements, Funding Opportunities, Visas, and other useful information

Open Days

• View all our Open Days
• Register for an Open Day

Contact Us

• University of Winchester
• Sparkford Road, Winchester, Hampshire, SO22 4NR
• Tel: +44 (0) 1962 841515

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