Marketing with Foundation Year

Program Overview

Course Overview

The BA (Hons) Marketing with Foundation Year course is designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques. The course aims to equip students with the skills and knowledge necessary to succeed in the dynamic and vibrant marketing industry.

Course Features

• Develop a deep understanding of the role of marketing, its processes, and how marketing can be utilized to achieve market insight and influence.
• Have the option of gaining vital networking and skill development by undertaking a part-time 30-day work placement or opting for a year-long placement in industry.
• Our graduates pursue careers within a range of local, national, and global organizations, while some become entrepreneurs, starting their own business.
• Chartered Institute of Marketing (CIM) accredited degree.

Course Details

Suitable for applicants from:

• UK
• EU
• World

Work placements

• Students may choose to spend a year on work placement before moving on to the final year of study (4 years full-time placement).
• There is also an optional part-time work experience module in Year 3.

Study abroad

• Our BA (Hons) Marketing (with Foundation Year) course provides an opportunity for you to study abroad in the United States of America (USA) and Europe.

Learning and teaching

• Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market.
• You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

Independent learning

• Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving, and analysis with the support of staff.
• You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

• Your overall workload consists of class contact hours, independent learning, and assessment activity.

Modules

Year 1

• Developing Academic Skills and a Sense of Vocation (40 Credits)
• World of Business (40 Credits)
• Responsible Business (40 Credits)

Year 2

• Discovering Your Subject (30 Credits)
• Digital Marketing and Emerging Trends (30 Credits)
• E-Commerce and Omnichannel Marketing (30 Credits)
• Introduction to Marketing (30 Credits)

Year 3

• Relationship Marketing (30 Credits)
• Researching and Consultancy Skills (30 Credits)
• International Marketing (30 Credits)
• Performance Marketing (30 Credits)

Year 4

• Brand Innovation and Management (30 Credits)
• Communication Management (30 Credits)
• Social Media Management (30 Credits)
• Capstone Project (60 Credits)

Entry Requirements

• UK: 48 points
• International: 48 points

Tuition Fees

• UK / Channel Islands / Isle of Man / Republic of Ireland: £5,760 (Foundation year)
• International: £16,700 (Foundation year)

Additional Costs

Optional

• Formal wear: £0 - £50
• Volunteering and placements: £5 - £30 per day
• Certified associate examinations: £30 per examination

Mandatory

• Core texts: £400 across 3 years of study

Scholarships, Bursaries, and Awards

• We have a variety of scholarship and bursaries available to support you financially with the cost of your course.

Career Prospects

• Career options are as diverse, broad, and exciting as the course itself.
• Potential roles include marketing manager, brand manager/strategist, digital marketer, public relations specialist, social media marketer, market researcher, and communications manager.
• Our graduates go onto work in a variety of different organizations, from small and medium-sized enterprises to large multinational corporations, and in private, public, and charitable sectors, with some realizing their entrepreneurial ambitions, and starting their own business.