Program Overview

MSc Marketing

Course Overview

The MSc Marketing programme is designed to provide students with a broad range of marketing discipline knowledge, including theoretical and practical perspectives of emerging debates, trends, and developments surrounding marketing management in the global environment. These will prepare students for employment as a manager in a range of marketing contexts.

Course Features

• Take a master's degree that focuses on innovative practices, sustainability, integrated strategies, and multi-platform campaign management
• Conduct research and analysis on topics of your interest
• Enjoy guest lectures from inspirational practitioners
• Benefit from an emphasis on professional development and preparation for the workplace
• Take the course in either one year full-time or up to 24 months part-time

Course Details

Suitable for Applicants From:

• UK
• EU
• World

Learning and Teaching

The dual emphasis on both the intellectual growth and professional development of students underpins the learning and teaching of the programme. Seminars are delivered by both academic staff and experienced marketers throughout the programme. Students are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.

Location

Taught elements of the course take place on campus in Winchester.

Assessment

There are no conventional examinations. All modules are assessed through one piece of coursework per module.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further Information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.

Modules

Year 1

• Consumer Analysis, Insight and Creativity (20 Credits)
• Digital Transformation in Marketing (20 Credits)
• Market-led Organisational Change (20 Credits)
• Marketing Communications (20 Credits)
• Research Methods in Business (20 Credits)
• Optional Modules:
  • Business Consulting (20 Credits)
  • Social Media Marketing and Analytics (20 Credits)
  • Dissertation or Consultancy Project (40 Credits)

Entry Requirements

• UK: A first or second-class honours degree or professional experience in the area of study
• International: Normally a first or second-class Honours degree or professional experience in the area of study
• Students who have achieved professional marketing status and hold full membership of Chartered Institute of Marketing (CIM) and an appropriate Level 7 qualification, such as the CIM Postgraduate Diploma in Marketing (or its international equivalent) may be eligible for entry with advanced standing.

Tuition Fees

Additional Tuition Fee Information

If you are a UK student starting your degree in January / September 2025, the first year will cost you £9,775.

Additional Costs

• Core Text: Multiple copies of core text are held within the library and e-books are identified where possible, however due to the popularity of some books, there will not be enough copies for every student. It is advised that students seek to purchase their own books - second-hand copies are often available. Indicative cost is £350.

Scholarships, Bursaries, and Awards

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Career Prospects

Graduates are well equipped to move on to careers in marketing management, the creative industries, marketing business ownership, and at national and international level with SMEs, NGOs, charity, and government organisations.

• Develop and apply marketing expertise in innovation, strategic insight, and creativity
• Emphasis on professional development and preparation for the workplace
• Conduct research and analysis using your own innovative ideas

Programme Leader

Marie Haverly is the Deputy Head of the Business School and Senior Academic at the University of Winchester, leading the MSc Marketing and Digital Marketing and Analytics Degree programmes. Marie ran a successful wedding and event planning business. Marie published her first wedding planning for professionals’ text in 2021 alongside supporting research in the field of events, tourism, and hospitality, she is currently writing for Routledge on the topic of Well Being Events and also studying for her PhD.