Program Overview

Marketing, Communications and Branding MSc

Overview

The MSc Marketing, Communications and Branding degree is designed to equip students with the knowledge and skills necessary to become an expert in marketing. The course focuses on contemporary topics within marketing, including brand management, public relations, and the use of social media in advertising.

Course Features

• International students can apply

What You'll Study

Compulsory Modules:

• Advertising and Marketing Communications: Provides an advanced insight into the creation and management of strategic advertising and branding campaigns. (Module code: BUS4717, Credits: 15)
• Marketing: Sustainable and Ethical Perspectives: Addresses two of the most pressing issues facing business leaders and consumers: sustainability and wellbeing. (Module code: BUS4714, Credits: 15)
• International Brand Management: Considers the central role of branding for today's marketers, with particular emphasis on creating and managing global brands. (Module code: BUS4712, Credits: 15)
• Public Relations: Recognises the importance of PR as a key part of the marketing mix and offers an in-depth understanding of public relations practice and emerging thinking in the context of marketing communications. (Module code: BUS4718, Credits: 15)
• Business Analytics: Aims to develop students' ability to make optimal decisions within a variety of contexts, including finance, human resources, operations, and marketing. (Module code: BUS4710, Credits: 15)
• Applied Analytics: Explores the practical use of data analytics to support informed decision-making across various business functions. (Module code: BUS4716, Credits: 15)
• Collaborative Innovation: Focuses on the process of transforming an idea into a product or service and establishing its 'innovative' character. (Module code: BUS4705, Credits: 15)
• Organisational Research: Designed to develop students' awareness of research methodologies and techniques that are specifically appropriate for undertaking, analysing, and writing-up academic research linked to critical, public, and third sector management. (Module code: BUS4701, Credits: 15)
• Dissertation: Provides students with the opportunity to undertake a piece of independent research based on, or linked to, a specific issue or topic related to organisation and management development that has been identified during the programme. (Module code: BUS4707, Credits: 60)

How You'll Study

The course is delivered via workshops, seminars, and lectures.

How You'll Be Assessed

The course utilises a variety of summative assessment methods, such as academic critical essays, simulations, case studies, reports, group presentations, and portfolios.

Who Will Be Teaching You

All modules are delivered by experienced lecturers and professors who have research specialism and/or professional experience in their subject matter.

Entry Criteria

• Typical offer is a degree equivalent to a UK lower second class (2:2) honours degree in any discipline.
• A lower honours degree attainment may be admitted where students can provide evidence of experience and/or prior learning at the discretion of the department.
• International students require IELTS 6.5, with a score no lower than 6.0 in each individual component, or an equivalent English language qualification.

Facilities

A stunning £8million building provides impressive teaching and learning facilities for students in Edge Hill Business School.

Finance

• UK Full-Time: £9,250 for the course
• UK Part-Time: £51 per credit for 180 credits
• International: £17,000 for the course

Your Future Career

Our MSc Marketing, Communications and Branding degree sets you up for a successful career. We ensure that our graduates are recognised for both their academic achievements and technical skills, preparing you to progress into your chosen profession. A strong understanding of marketing is essential for managers everywhere. Your Masters degree will open doors to exciting career options in brand consultancy, advertising, digital communications, marketing, and business leadership.