Program Overview

Marketing BSc (Hons)

Overview

The Marketing BSc (Hons) course at Edge Hill University is a three-year full-time program that provides students with a comprehensive understanding of marketing principles, theories, and practices. The course is accredited by the Chartered Institute of Marketing (CIM) and offers students the opportunity to gain exemptions towards selected CIM qualifications.

Course Features

• International students can apply
• Professional accreditation
• Sandwich year option available
• Studying abroad option available
• Work placement opportunity

What You'll Study

Year 1

• Business Environment: Covers the basic principles of micro- and macro- economics.
• Principles of Marketing: Introduces marketing and demonstrates its centrality to business decision making.
• Introduction to Digital Marketing: Recognizes the impact of the internet on marketing and develops a comprehensive understanding of crucial concepts, strategies, and tools necessary for achieving success in digital marketing.
• Understanding Consumer Markets: Encourages the development of an awareness of the need for market intelligence and a knowledge of the mechanisms by which market intelligence is gathered.
• Marketing Communications: Introduces the promotional tools and techniques used to influence consumers and communicate product value to them.

Year 2

• Work Placement: Provides students with an opportunity to hone employability skills, relate theory to practice, and gain experience in a working environment.
• Business Digital Strategy: Examines the implications of the internet and the rise of ubiquitous mobile devices that are changing business and society.
• Retail Marketing Planning: Recognizes that effective marketing planning is essential for all organizations and provides students with the opportunity to place tactical marketing activities in the context of the marketing planning process.
• Consumer Behaviour: Considers the factors that influence what, where, and when consumers buy and what they buy.

Year 3

• Global Marketing Management: Considers the way in which globalization has transformed the world of business and develops students' understanding of markets while also considering how business leaders must evaluate and analyze constantly shifting environments.
• Marketing Simulation: Provides an understanding of marketing management and planning and engages students in the marketing decision-making process via the use of a marketing simulation package.
• Live Project: Enables students to take part in a live business project in a real-world setting with a company from the university's network.
• Graduate Enterprise: Enables students to experience running their own company with a number of their colleagues.

How You'll Study

• Excellent facilities and resources, with extensive use of information technology to support learning.
• Coursework may comprise individual and group work, case studies, and problem-solving exercises.

How You'll Be Assessed

• The combination of assessments considers vocational capability, academic critical thinking, and intellectual development.
• Examinations may take different forms, using both seen and unseen questions, and be closed or open book.
• Case studies and problem-solving exercises may also be used.

Who Will Be Teaching You

• Highly qualified, experienced, and enthusiastic academics who research and regularly engage within the wider business and academic environment.
• External professionals will be invited to deliver sessions in order to develop students' wider contacts.

Entry Criteria

• Typical offer: 104-112 UCAS Tariff points.
• No specific subjects are required.
• GCSE Mathematics and GCSE English at Grade C or Grade 4 or above, or equivalent.

How to Apply

• Apply online through UCAS.
• International students can apply through the university's website.

Facilities

• A stunning £8m building provides impressive teaching and learning facilities for marketing degree students in Edge Hill Business School.
• The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms.

Finance

• Tuition fees:
  • UK Full-Time: £9,535 per year.
  • International: £17,000 per year.

Your Future Career

• The future for Edge Hill marketing graduates is varied and exciting.
• Past years have seen students working for private sector enterprises, but more recently that's widened to diverse industries such as retail, fashion, manufacturing, leisure and tourism, and consumer goods.
• Typical roles to look out for include:
  • Business to business (B2B) marketing executive.
  • Service coordinator.
  • Product manager.
  • International marketing manager.
  • Business development manager.
  • Graduate project manager.

A Professionally Recognised Degree

• Edge Hill's marketing degree is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide.
• This accreditation enables students to gain exemptions towards selected CIM qualifications available through the Graduate Gateway.
• Students will also gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of their marketing degree and one additional year after graduation.