Marketing Communications with AI Integration BA Honours

Program Overview

Marketing Communications with AI Integration BA Honours

Overview

The Marketing Communications with AI Integration BA Honours course is designed to equip students with the creative and specialist knowledge, skills, and capabilities to select the right media channels and craft effective messages in the marketing context.

Course Structure

The course is divided into three years, with the option to take a placement year or study abroad.

• Year 1: Introduction to key marketing theories, concepts, and emerging marketing tools and techniques, with a focus on the customer and buyer behavior.
• Year 2: Exploration of media channels and effective communication, with optional modules on customer insight, data-driven creative content, and strategic media planning.
• Year 3: Final year modules include the importance of selling in the marketing context, creating and planning digital marketing campaigns, and a Final Major Project.

Programme Recognition

The course is accredited by the Digital Marketing Institute and has partnerships with the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), providing opportunities for students to gain additional professional qualifications.

Entry Requirements

• UK: A Levels – BBC (112 UCAS Tariff points), T levels – 112 UCAS Tariff points, International Baccalaureate – 112 UCAS Tariff points, BTEC Extended Diploma – DMM, BTEC Diploma – DD, Access – 112 UCAS Tariff points.
• International: International Baccalaureate – 112 UCAS Tariff points, Country-specific entry requirements, Kaplan International College London's International Foundation Certificate courses.
• English language requirements: IELTS score of 6.0 overall, with a score of 5.5 in each component.

Fees and Funding

• UK tuition fee: £9,535 (Price per academic year)
• International tuition fee: £17,000 (Price per academic year)
• Funding options: Tuition fee loans, scholarships, and international student funding.

Teaching and Assessment

• Teaching methods: Lectures, seminars, workshops, problem-based and blended learning, and practical application.
• Assessment types: Practical, written exams, and coursework.

Facilities

• The Learning Platform
• Lecture theatres
• Library
• Bloomberg Financial Market Suite
• Digital Marketing Lab
• Meeting spaces
• Cafe

Course Location

• Marylebone Campus

Westminster Business School

• Based in the heart of London's political, media, and financial services
• Excellent industry links and a strong commitment to social enterprise
• Courses accredited by professional bodies including ACCA, CIOB, CIM, CIPD, and RICS

Related Courses

• Business Management BA Honours
• International Marketing BA Honours
• Marketing Management BA Honours