Program Overview

Social Media Marketing

Course Summary

Expand your digital skills with this new short Social Media Marketing course. This two-day course will introduce you to how best to use existing social media channels to establish your digital presence, build your brand, expand your audience and improve your sales funnel.

Who is this course for?

This is an introductory course for anyone working in or looking to move into digital marketing, communications, or running their own business and wanting to learn about using social media for business purposes.

Course Structure

• Day 1
  • Introduction to social media marketing:
    • Concepts
    • SMART goals and KPIs
    • Audience and market research
  • Social media management platforms and tools:
    • Demo
  • Generating compelling content for social media:
    • Content strategy
    • Generative AI tools for social media
    • Measuring and analysis
• Day 2
  • Social media advertising:
    • Introduction
    • Objectives and budget setting
  • Platform-specific features and ad format:
    • Native ads
    • Stories and reels
    • Sponsored posts
    • Video ads
  • Setting up paid social media campaigns:
    • Brand awareness
    • Lead generation
    • Website traffic
    • Sales conversions
  • Campaign management and optimisation:
    • Analysis of real-world examples
    • A/B testing
    • Attribution and marketing mix model

Tutor Information

Agata Mazurkiewicz

Course Accreditation

Social Media Marketing is accredited by both the CMI and CPD. You will also receive a digital certificate from the University once you have successfully completed the course.

Learning Outcomes

• how to set up your business social media presence
• what are the most relevant channels to your audiences
• how best to engage through your content and community management with your customers to increase sales and brand loyalty
• how to assess your organic and paid campaigns

Location

This course is taught at our Marylebone Campus in Central London, within easy walking distance of Regent's Park and Marylebone High Street.

Accessibility

Together with AccessAble, we have created online Disabled Access Guides for our buildings.