Event Design and Management MA

Program Overview

Event Design and Management MA

Overview

The Event Design and Management MA is a postgraduate course designed for individuals who want to enter or make further progress in management-level careers in the fast-expanding field of event management. London is an ideal place to study events, with many venues on the doorstep. As a regular host of world-class sports and culture events, London is widely recognized as a world events capital.

Course Structure

The course explores the strategic development, design, and logistical organization of many different types of events. You'll also learn how events and conferences contribute to enriching the lives of communities and improve communications in business, politics, and professional life. The dissertation will give you further opportunity to research a conference or events topic in depth.

Top Reasons to Study with Us

• Industry links – We have a network of local professionals and international connections to help prepare you for a career managing tourism experiences and events across all sectors.
• Central London location – You’ll study in the heart of London, one of the world’s leading events destinations, with an abundance of venues on our doorstep.
• Study visits and field trips – We take full advantage of our superb location to make visits to London event venues, visitor attractions, and cultural sites, as well as a residential field trip to a UK destination to enhance your learning experience and knowledge of the industry.

Course Climate Action Statement

This course will promote understanding essential to accelerate climate action in the tourism and events sector. We will equip you with the knowledge, skills, and practical responses to help mitigate the risks of ecological and social disruptions, and to share your learning when entering employment.

Core Modules

• Research Consultancy Project (40 credits) – Enables you to embark on an extended period of detailed and individual study on a tourism or events topic with the guidance of a supervisor.
• Event Experience Design (20 credits) – Provides you with the skills and knowledge needed to create memorable experiences that captivate audiences and achieve sustainable organizational goals.
• Leadership for Event Professionals (20 credits) – Aims to equip you with a deep understanding of the roles, responsibilities, and skills required to be a successful event leader.
• Rethinking Events (20 credits) – Introduces you to the latest ideas about the 'power' of events, and the ways events can be used to achieve wider personal, community, and societal objectives.

Option Modules

• Live Event Project Management (20 credits) – Considers how the staging of an event can achieve a range of business objectives, develops the problem-solving, critical thinking, and practical skills you need to work within a team.
• Global Events (20 credits) – Aims to give you the opportunity to gain in-depth real-world and theoretical knowledge of global event management.
• Crisis Management and Resilience for Tourism and Events (20 credits) – Offers you a comprehensive understanding of crisis management principles and resilience strategies.
• Designing Event Spaces and Places (20 credits) – Draws on the analysis of events using place-based and urban design perspectives.
• The Social and Cultural Value of Community Events (20 credits) – Explores how events can build community networks, relationships, and opportunities.
• Digital Marketing and Innovation (20 credits) – Introduces the contemporary digital marketing environment.
• Entrepreneurial Mindset and Opportunities Creation (20 credits) – Introduces you to the concepts of entrepreneurship and the role of the entrepreneurial mind-set.
• Public Relations and Reputation Management (20 credits) – Considers public relations’ (PR) role in marketing and corporate communications for both short and long-term brand reputation building.
• Social Media and Content Marketing (20 credits) – Focuses on the creation of optimized content for social media and content marketing.

Entry Requirements

• A minimum of a lower second-class honors degree (2:2). Exceptionally, an applicant without these formal qualifications but with considerable work experience in the conference or events industry may be accepted at the discretion of the Course Leader.
• If your first language is not English, you should have an IELTS 6.5 with a 6.0 in each component.
• Applicants are required to submit one academic reference.

Fees and Funding

• UK tuition fee: £10,900 (Price per academic year)
• International tuition fee: £18,000 (Price per academic year)
• Alumni discount available
• Funding schemes available for international students
• Scholarships available for eligible postgraduate students

Research Groups

• Place and Experience Research Group

Supporting You

• Study support – workshops, 1-2-1 support, and online resources to help improve your academic and research skills
• Personal tutors – support you in fulfilling your academic and personal potential
• Student advice team – provide specialist advice on a range of issues including funding, benefits, and visas
• Extra-curricular activities – volunteering opportunities, sports and fitness activities, student events, and more

Facilities

• The Learning Platform
• Lecture theatres
• Library
• Bloomberg Financial Market Suite
• Digital Marketing Lab
• Meeting spaces
• Cafe

Course Location

• Marylebone Campus

Related Courses

• Event Design and Management MA (2 years)
• Tourism Management MA (1 year)
• Tourism Management MA (2 years)