Program start date | Application deadline |
2026-09-01 | - |
2026-01-01 | - |
Program Overview
Digital Marketing Management MSc
Overview
The Digital Marketing Management MSc is a postgraduate course that prepares students to specialize in planning and applying digital marketing strategies and solutions. The course combines user-centered, creative, media, and marketing communications with strategic marketing, analysis, and management.
Course Structure
The course is designed to prepare students to create and execute digital marketing strategy. It includes a digital bootcamp, which kickstarts the course in induction week, helping students get to know their fellow students and understand the role digital plays in contemporary marketing.
Core Modules
- Digital Customer Experience: This module refocuses marketers' attention to the digital customer experience, emphasizing the role of digital components in transforming the customer experience. (20 credits)
- Consumer Psychology and Research: This module draws on psychology, sociology, and economics, exploring the theoretical underpinnings of consumer behavior and applying these learnings to marketing communications decision-making. (20 credits)
- Digital Marketing and Innovation: This module introduces the contemporary digital marketing environment, considering strategic, tactical, and ethical perspectives and applying these to a range of contexts. (20 credits)
- Multi-Platform Marketing Communications: This module explores marketing communications characterized by increased use of multiple media platforms, including digital and non-digital channels. (20 credits)
- Digital Marketing Strategy: This module investigates the strategic approach of digital marketing within the business environment, examining how digital marketing analysis, strategies, and plans can be developed and implemented. (20 credits)
- Web Design and Analytics: This module prepares students for designing user-centered websites and understanding audience behavior and engagement through web analytics. (20 credits)
- Social Media and Content Marketing: This module focuses on the creation of optimized content for social media and content marketing, including engaging audiences and incentivizing conversion. (20 credits)
- Final Major Project: This module is the culmination of the Master's program, allowing students to complete a dissertation or negotiate a project addressing a defined business problem. (40 credits)
Professional Accreditation
The Digital Marketing Management MSc is accredited by the Chartered Institute of Marketing (CIM) with a Graduate Gateway program status. After graduating, students will be exempt from the Level 4 "Applied Marketing and Planning Campaign" module towards the CIM Level 4 Certificate in Professional Marketing / Professional Digital Marketing qualification, and from the Level 6 "Marketing & Digital Strategy" module towards the CIM Level 6 Diploma in Professional Marketing qualification.
Entry Requirements
- A minimum of a lower second-class honors degree (2:2) in a relevant discipline.
- If the first language is not English, students should have an IELTS 6.5 overall, with a minimum of 6.0 in each component.
- Alternative professional qualifications with at least three years' relevant professional experience will also be considered.
Fees and Funding
- UK tuition fee: £16,900 (Price per academic year)
- International tuition fee: £20,000 (Price per academic year)
- Alumni discount available.
- Funding options include Student Finance England (SFE) and scholarships.
Location
The course is based at the Marylebone Campus in central London.
Teaching and Assessment
- Teaching methods include lectures, seminars, workshops, problem-based and blended learning, and practical application.
- Assessment types include practical and coursework, with a focus on developing skills and knowledge in digital marketing.
Supporting You
- The University offers a range of support services, including study support, personal tutors, and student advice teams.
- Extra-curricular activities, such as volunteering opportunities, sports and fitness activities, and student events, are also available.
University of Westminster
Overview:
University of Westminster is a public university located in London, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its focus on practical learning and its strong connections to the industry.
Services Offered:
Student Life and Campus Experience:
The university has four campuses across London, providing students with a vibrant and diverse campus experience. Students have access to various facilities, including a cinema, gallery spaces, and sports facilities. The university also offers a range of student support services, including career guidance, academic support, and mental health services.
Key Reasons to Study There:
Location:
The university's location in London provides students with access to a wealth of cultural and professional opportunities.Practical Learning:
The university emphasizes practical learning, with many programs incorporating work placements and industry projects.Industry Connections:
The university has strong connections to industry, providing students with opportunities for networking and career development.Diverse Student Body:
The university has a diverse student body, creating a welcoming and inclusive environment.Academic Programs:
The university offers a wide range of academic programs, including:
Undergraduate courses:
A broad range of undergraduate courses in various disciplines, including business, design, creative industries, and liberal arts.Postgraduate courses:
A variety of postgraduate study options, including master's degrees, research degrees, and short courses.Other:
The university has a strong commitment to research and innovation, with a focus on areas such as sustainability, social justice, and digital technologies. It also has a dedicated alumni network, providing support and opportunities for graduates.