| Program start date | Application deadline |
| 2026-09-01 | - |
| 2026-01-01 | - |
Program Overview
Data and Marketing Analytics MSc
Overview
Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success.
Course Structure
This course focuses on practical application in an industry context, incorporating digital media and technology.
- Artificial Intelligence for Marketing: This module provides a comprehensive grasp of AI's theoretical foundations, practical applications, and ethical dimensions within the context of marketing.
- Corporate Digital Responsibility: The Corporate Digital Responsibility module explores the role of responsible digital practices in building trust and positive relationships with stakeholders.
- Data Visualisation and Storytelling: This module focuses on equipping students with the necessary skills to effectively communicate insights derived from data through visual representations and compelling storytelling techniques.
- Managerial Data Analytics for Marketing: A variety of industry-standard mathematical and statistical data-analytic tools can be used with conventional and big data sets to guide marketing decision-making.
- Marketing Research Insights: Companies need deep and meaningful insights into the market and how consumers think, feel, and behave to make their online and offline marketing activities effective.
- Marketing Technology and Tools: This module on Marketing Technology (MarTech) and Tools provides students with a comprehensive understanding of the foundational concepts and principles underlying MarTech and its significant impact on contemporary marketing practices.
- Strategy and Organisational Transformation: This module explores the fundamental aspects of strategic management and investigates the impact of AI, digital disruption, and big data on organisational transformation.
- Final Major Project: This module is the culmination of the Masters’ programme, allowing students to showcase the depth of their understanding and skills in the field of Data and Marketing Analytics.
Entry Requirements
- A minimum of a lower second-class honours degree (2:2) in a relevant discipline.
- If the first language is not English, an IELTS 6.5 overall, with a minimum of 6.0 in each component.
Fees and Funding
- UK tuition fee: £16,900 (Price per academic year)
- International tuition fee: £20,000 (Price per academic year)
- Alumni discount available.
- Funding options include Student Finance England (SFE) and scholarships.
Careers
Our Data and Marketing Analytics MSc will ensure students are highly employable by embedding career development skills in the curriculum. Graduates are well-equipped for diverse industries, including retail, e-commerce, advertising, technology, and consulting.
Facilities
- The Learning Platform
- Lecture theatres
- Library
- Bloomberg Financial Market Suite
- Digital Marketing Lab
- Meeting spaces
- Cafe
Teaching and Assessment
- Teaching methods focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and practical application.
- Assessments include written exams, practical, and coursework.
Supporting You
- Study support – workshops, 1-2-1 support, and online resources to help improve academic and research skills.
- Personal tutors – support students in fulfilling their academic and personal potential.
- Student advice team – provide specialist advice on a range of issues including funding, benefits, and visas.
- Extra-curricular activities – volunteering opportunities, sports and fitness activities, student events, and more.
Course Location
Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios, and development of the Marylebone Library.
Westminster Business School
Based in the heart of London's political, media, and financial services, Westminster Business School has excellent industry links and a strong commitment to social enterprise. Our courses are accredited by professional bodies including the Association of Chartered Certified Accountants (ACCA), Chartered Institute of Building (CIOB), Chartered Institute of Marketing (CIM), Chartered Institute of Personnel and Development (CIPD), and Royal Institution of Chartered Surveyors (RICS).
University of Westminster
Overview:
University of Westminster is a public university located in London, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its focus on practical learning and its strong connections to the industry.
Services Offered:
Student Life and Campus Experience:
The university has four campuses across London, providing students with a vibrant and diverse campus experience. Students have access to various facilities, including a cinema, gallery spaces, and sports facilities. The university also offers a range of student support services, including career guidance, academic support, and mental health services.
Key Reasons to Study There:
Location:
The university's location in London provides students with access to a wealth of cultural and professional opportunities.Practical Learning:
The university emphasizes practical learning, with many programs incorporating work placements and industry projects.Industry Connections:
The university has strong connections to industry, providing students with opportunities for networking and career development.Diverse Student Body:
The university has a diverse student body, creating a welcoming and inclusive environment.Academic Programs:
The university offers a wide range of academic programs, including:
Undergraduate courses:
A broad range of undergraduate courses in various disciplines, including business, design, creative industries, and liberal arts.Postgraduate courses:
A variety of postgraduate study options, including master's degrees, research degrees, and short courses.Other:
The university has a strong commitment to research and innovation, with a focus on areas such as sustainability, social justice, and digital technologies. It also has a dedicated alumni network, providing support and opportunities for graduates.
