Program Overview

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Business Management (Marketing) BA Honours

Overview

The Business Management (Marketing) BA Honours is a dynamic degree program that prepares students for professional roles across the marketing industry. The curriculum is regularly reviewed to stay current with the rapid changes in this field.

Course Details

• Attendance: Full-time - September 2025
• UK Fees: £9,535 *
• International Fees: £17,000 *
• Duration: 3 or 4 years
• Campus: Marylebone, Central London

Course Structure

This degree offers excellent flexibility and combines a general understanding of businesses with specialist marketing management knowledge. You’ll cover the core concepts, practices, and techniques of management and marketing, such as decision-making, marketing strategy, consumer behavior, marketing research, market analysis, brand building, and communications, and gain an understanding of the broader economic context of business.

Year 1

• An introduction to the functions of business organisations, the broader business environment, key management skills, and competencies, including:
  • Accounting and Finance for Marketing
  • Business Analytics for Marketing
  • Innovative Marketing
  • Introduction to Organisational Behaviour for Marketing
  • The Global Marketing Environment

Year 2

• Subjects of study include:
  • Decision Making for Marketing Managers
  • Discovering Consumer Insights
  • Ethics and Social Responsibility in Marketing
  • Management and Career Development
  • Marketing B2B
  • Marketing Channels, Operations Management and Digital Business
  • Marketing Services
  • Retail Marketing
  • Sports Marketing

Placement Year

• Between Years 2 and 3, you can take an optional work placement or study abroad year. The work placement year is a one-year full-time business work placement.

Year 3

• Subjects of study include:
  • Applied Marketing Management
  • Contemporary Issues in Marketing
  • Destination, Cultural and Heritage Marketing
  • Global Marketing Management
  • Interactive and Digital Marketing
  • Managing Brands
  • New Product Development
  • Personal Leadership Identity
  • Strategic Perspectives for Marketing

Professional Accreditation

The Business Management (Marketing) BA Honours is accredited by the Chartered Institute of Marketing (CIM) with a Graduate Gateway programme status. After graduating, you’ll be exempt from the Level 4 “Applied Marketing and Planning Campaign” module towards the CIM Level 4 Certificate in Professional Marketing/Professional Digital Marketing qualification, and from the Level 6 “Marketing & Digital Strategy” module towards the CIM Level 6 Diploma in Professional Marketing qualification.

Entry Requirements

UK

• A Levels – BBC (112 UCAS Tariff points)
• T levels – 112 UCAS Tariff points
• International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis
• BTEC Extended Diploma – DMM
• BTEC Diploma – DD
• Access – 112 UCAS Tariff points from the Access course

In addition to one of the above, you should have:

• GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths grade 4/C – IB grade 4

If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.

International

• International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. You can refer to the UCAS calculator to determine your point score
• We accept a wide range of international high school level qualifications. Please see information on Country-specific entry requirements
• We work in partnership with Kaplan International College London who provide International Foundation Certificate and International Year One courses for students who don’t meet our entry requirements. Upon successful completion, you can progress to your chosen degree at the University of Westminster. Find out about a range of university preparation courses that are accepted for entry.

Fees and Funding

UK

• UK tuition fee: £9,535 (Price per academic year)

International

• International tuition fee: £17,000 (Price per academic year)

Teaching and Assessment

How you'll be taught

Teaching methods across all our undergraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application.

How you'll be assessed

Our undergraduate courses include a wide variety of assessments.

Facilities

• The Learning Platform
• Lecture theatres
• Library
• Bloomberg Financial Market Suite
• Digital Marketing Lab
• Meeting spaces
• Cafe

Course Location

Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios, and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning, and Tourism courses.

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