Program start date | Application deadline |
2025-09-01 | - |
2026-09-01 | - |
Program Overview
Event Design and Management MA
Overview
The Event Design and Management MA is a postgraduate course designed for individuals who want to enter or make further progress in management-level careers in the fast-expanding field of event management. London is an ideal place to study events, with many venues on the doorstep. As a regular host of world-class sports and culture events, London is widely recognized as a world events capital.
Course Structure
The course explores the strategic development, design, and logistical organization of many different types of events. You'll also learn how events and conferences contribute to enriching the lives of communities and improve communications in business, politics, and professional life. The dissertation will give you further opportunity to research a conference or events topic in depth.
Top Reasons to Study with Us
- Industry links: We have a network of local professionals and international connections to help prepare you for a career managing tourism experiences and events across all sectors.
- Central London location: You’ll study in the heart of London, one of the world’s leading events destinations, with an abundance of venues on the doorstep.
- Study visits and field trips: We take full advantage of our superb location to make visits to London event venues, visitor attractions, and cultural sites, as well as a residential field trip to a UK destination to enhance your learning experience and knowledge of the industry.
Course Climate Action Statement
This course will promote understanding essential to accelerate climate action in the tourism and events sector. We will equip you with the knowledge, skills, and practical responses to help mitigate the risks of ecological and social disruptions, and to share your learning when entering employment.
Core Modules
- Research Consultancy Project: Enables you to embark on an extended period of detailed and individual study on a tourism or events topic with the guidance of a supervisor.
- Event Experience Design: Provides you with the skills and knowledge needed to create memorable experiences that captivate audiences and achieve sustainable organizational goals.
- Leadership for Event Professionals: Aims to equip you with a deep understanding of the roles, responsibilities, and skills required to be a successful event leader.
- Rethinking Events: Introduces you to the latest ideas about the 'power' of events, and the ways events can be used to achieve wider personal, community, and societal objectives.
Option Modules
- Live Event Project Management: Builds on the conceptual and strategic topics introduced within core modules to focus on the practical delivery of an event.
- Global Events: Aims to give you the opportunity to gain in-depth real-world and theoretical knowledge of global event management.
- Crisis Management and Resilience for Tourism and Events: Offers you a comprehensive understanding of crisis management principles and resilience strategies.
- Designing Event Spaces and Places: Draws on the analysis of events using place-based and urban design perspectives.
- The Social and Cultural Value of Community Events: Explores how events can build community networks, relationships, and opportunities.
- Digital Marketing and Innovation: Introduces the contemporary digital marketing environment.
- Entrepreneurial Mindset and Opportunities Creation: Introduces you to the concepts of entrepreneurship and the role of the entrepreneurial mind-set.
- Public Relations and Reputation Management: Considers public relations’ (PR) role in marketing and corporate communications for both short and long-term brand reputation building.
- Social Media and Content Marketing: Focuses on the creation of optimized content for social media and content marketing.
Programme Specification
For more details on course structure, modules, teaching, and assessment, download the programme specification (PDF).
Careers
Graduates from this course have gone on to work in a diverse range of event management careers in Britain and internationally. Upon successful completion, this course will equip you with the skills and knowledge to work in corporate events, conferences, exhibitions, trade shows, and related event spaces within venues or hotel destinations for business.
Industry Links
We have a network of local professionals and international connections to help you prepare for a career managing tourism experiences and events.
Excellent Career Prospects
This course will prepare you for a wide range of careers, such as roles in the Meetings, Incentives, Conferences, and Exhibitions space (also known as MICE), large-scale events, music festivals, community events, live shows, and other public gatherings.
Employers Around the World
The University’s Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.
Guest Speakers
You'll also learn from guest speakers who bring additional expertise and industry experience to the course. Previous speakers have come from the following organizations:
- Sport England
- Great Run Company
- IMG (who have delivered events such as Winter Wonderland and Active Training World)
- Nirvana Europe
Affiliations
We are affiliated with the following education and research associations:
- Association of Event Management Education (AEME)
- Association for Tourism in Higher Education (ATHE)
- Association for Tourism and Leisure Education and Research (ATLAS)
- British Arts Festivals Association
- Geographies of Leisure and Tourism Research Group (GLTRG)
- National Outdoor Events Association
- Tourism Management Institute (TMI)
Job Roles
This course will prepare you for roles such as:
- Conference centre manager
- Event business owner
- Event destination manager
- Event marketing executive
- Event media/PR executive
- Event organiser
- Event project manager
- Event risk manager
- Event sales manager
Graduate Employers
The business sector is one of the largest areas of the industry. Many of our graduates have gone on to work in corporate events, conferences, exhibitions, trade shows, and association events or within venues or hotel destinations for business, leisure, and tourism.
Westminster Employability Award
Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.
Entry Requirements
- A minimum of a lower second-class honors degree (2:2). Exceptionally, an applicant without these formal qualifications but with considerable work experience in the conference or events industry may be accepted at the discretion of the Course Leader.
- If your first language is not English, you should have an IELTS 6.5 with at least 6.5 in writing and no element below 6.0.
- Applicants are required to submit one academic reference.
Recognition of Prior Learning and Experience
If you have previously studied at university level, or have equivalent work experience, academic credit may be awarded towards your course at Westminster.
Application Process
Visit our How to apply page for more information on:
- The application process
- What you need to apply
- Deadlines for applications
Fees and Funding
- UK tuition fee: £10,700 (Price per academic year)
- International tuition fee: £17,500 (Price per academic year)
Alumni Discount
This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.
Funding
There is a range of funding available that may help you fund your studies, including Student Finance England (SFE).
Scholarships
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students.
Additional Costs
See what you may need to pay for separately and what your tuition fees cover.
Teaching and Assessment
- Scheduled hours: 17%
- Independent study: 83%
- Practical: 16%
- Coursework: 84%
Research Groups
Our research achieves real-world impact and we are proud to claim a rich and diverse profile of high-quality research and knowledge exchange in a wide range of disciplines.
Supporting You
Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.
Facilities
- The Learning Platform
- Lecture theatres
- Library
- Bloomberg Financial Market Suite
- Digital Marketing Lab
- Meeting spaces
- Cafe
Course Location
Our Marylebone Campus has benefited from a multi-million-pound refurbishment resulting in new workshops, digital studios, and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning, and Tourism courses.
University of Westminster
Overview:
University of Westminster is a public university located in London, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its focus on practical learning and its strong connections to the industry.
Services Offered:
Student Life and Campus Experience:
The university has four campuses across London, providing students with a vibrant and diverse campus experience. Students have access to various facilities, including a cinema, gallery spaces, and sports facilities. The university also offers a range of student support services, including career guidance, academic support, and mental health services.
Key Reasons to Study There:
Location:
The university's location in London provides students with access to a wealth of cultural and professional opportunities.Practical Learning:
The university emphasizes practical learning, with many programs incorporating work placements and industry projects.Industry Connections:
The university has strong connections to industry, providing students with opportunities for networking and career development.Diverse Student Body:
The university has a diverse student body, creating a welcoming and inclusive environment.Academic Programs:
The university offers a wide range of academic programs, including:
Undergraduate courses:
A broad range of undergraduate courses in various disciplines, including business, design, creative industries, and liberal arts.Postgraduate courses:
A variety of postgraduate study options, including master's degrees, research degrees, and short courses.Other:
The university has a strong commitment to research and innovation, with a focus on areas such as sustainability, social justice, and digital technologies. It also has a dedicated alumni network, providing support and opportunities for graduates.