Program Overview

International Event Management BA Honours

Overview

Our International Event Management BA explores event management from a global business perspective, with a strong focus on sustainability. You’ll learn the skills to become an innovative, ethical and resilient leader, ready to navigate the evolving challenges and opportunities in international event planning and delivery.

Course Structure

This course is designed with a strong vocational focus, seamlessly blending theory with practical, real-world experience. You’ll learn through a mix of lectures, seminars, workshops, tutorials and field trips, benefiting from guest lectures by industry experts and valuable work experience opportunities.

Year 1

In Year 1, you'll build a solid foundation in contemporary events management, mastering key concepts, frameworks and theories. This year focuses on developing your research and investigative skills, enabling you to analyse strategies and propose innovative solutions across various event contexts.

• Accounting and Finance for Managers
• Fundamentals of Event Planning
• Global Business Environment for Managers
• Introduction to the Event Industry
• Managing the Event Team
• Marketing Research and Data Analysis
• Skills for the Event Professional
• Understanding your Audiences
• Web Design and Content Creation

Year 2

In Year 2, you’ll refine your event management skills and generate innovative solutions through in-depth analysis of challenges and issues. You’ll focus on solving problems in diverse event contexts while making informed judgments and achieving both personal and team objectives.

• Delivering the Event
• Entrepreneurial Practice
• Event Logistics
• Events in the Business Environment
• Event Production and Technology
• Marketing the Event
• Product and Brand Management
• Social Media Marketing

Placement Year

Between Years 2 and 3 (Levels 5 and 6), you may choose to undertake either a professional placement year in the UK or an international experience year.

• Professional Experience: You’ll have the option to take a placement year in industry. During the year, you will identify skills’ goals to work towards achieving whilst on placement; carry out research to develop an awareness of the event sector they are working in, using a range of data sources; and familiarise themselves with techniques and processes, which help effectively deliver key initiatives and business objectives.
• International Experience: Alternatively, you may choose to undertake an international experience year at one of our partner overseas institutions. You’ll study and reside in the country of a host institution during the year. The content of your study is agreed through a Learning Agreement between you, the home institution and Westminster Business School.

Year 3

In Year 3, you’ll demonstrate advanced skills in critically reviewing and applying a comprehensive body of knowledge related to the global event industry. You’ll excel in well-researched decision-making, evaluating concepts and drawing evidence from diverse sources to navigate complex situations.

• Creating Entrepreneurial Leadership
• Destination Cultural and Heritage Marketing
• Ethical Leadership
• Final Event Project
• Luxury Brand Management
• Professional Event Solutions
• Sponsorship and Partnership Management in Sport
• Strategic Event Management

Entry Requirements

• A levels – BBC (112 UCAS Tariff points)
• T levels – 112 UCAS Tariff points
• International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis.
• BTEC Extended Diploma – DMM
• BTEC Diploma – DD
• Access – 112 UCAS Tariff points from the Access course

In addition to one of the above, you should have:

• GCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths grade 4/C – IB grade 4

If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.

Fees and Funding

• UK tuition fee: £9,535 (Price per academic year)
• International tuition fee: £17,000 (Price per academic year)

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Additional Costs

See what you may need to pay for separately and what your tuition fees cover.

The fee includes the cost of a residential field trip. The fee is reviewed annually so actual charges may vary. You'll be advised of any changes ahead of the trip.

Teaching and Assessment

Our undergraduate courses include a wide variety of assessments.

Assessments typically fall into three broad categories:

• Practical: examples include presentations, videos, podcasts, lab work, creating artefacts
• Written exams: end of semester exams
• Coursework: examples include essays, reports, in-class tests, portfolios, dissertation

Supporting You

Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.

• Study support – workshops, 1-2-1 support and online resources to help improve your academic and research skills
• Personal tutors – support you in fulfilling your academic and personal potential
• Student advice team – provide specialist advice on a range of issues including funding, benefits and visas
• Extra-curricular activities – volunteering opportunities, sports and fitness activities, student events and more

Facilities

Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses.