Program Overview

International Marketing BA Honours

Overview

The International Marketing BA Honours course is designed to meet the needs of industry by combining academic knowledge with work-based learning. You'll gain expertise in international marketing management and strategy, culture, consumer behaviour, and language.

Course Structure

The course is divided into three years, with the option to take a placement year or study abroad.

Year 1

• You are introduced to key marketing theories, concepts, and emerging marketing tools and techniques.
• We focus on the customer, examining buyer behaviour and the factors that affect perceptions and purchase decisions.
• In this international degree, you will also be introduced to the complex and diverse political, economic, social, and technological environments and how these shape and influence organisations operating internationally.

Year 2

• You'll learn how companies internationalise and how they develop various strategies to cater for various markets with different macro and micro environmental influences.
• You will also develop your knowledge and understanding of the increasing role and use of data analytics in international marketing.
• Consumer insights will take you on a journey into market research while considering potential difficulties in accessing market samples, possible language barriers, cultural issues, or the restrictions of discussing taboo topics.

Year 3

• You continue to expand your knowledge of international marketing planning strategy and consider the diverse communications channels open to marketers.
• You have the opportunity to undertake a dissertation where you will research a topic of your choice.

Entry Requirements

UK

• A Levels – BBC (112 UCAS Tariff points)
• T levels – 112 UCAS Tariff points
• International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme.
• BTEC Extended Diploma – DMM
• BTEC Diploma – DD
• Access – 112 UCAS Tariff points from the Access course

International

• International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme.
• Other international qualifications – We accept a wide range of international high school level qualifications.
• International Foundation courses – We work in partnership with Kaplan International College London who provide the International Foundation Certificate.

Fees and Funding

UK

• UK tuition fee: £9,535 (Price per academic year)
• Funding – As well as tuition fee loans, there is a range of funding available to help you fund your studies.
• Scholarships – The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students.

International

• International tuition fee: £17,600 (Price per academic year)
• EU Qualifications Welcome Award Scheme – If you are an international student accepted on an undergraduate programme starting in September 2024 or September 2025 at level 3 (Foundation) or level 4 (first year) on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction.
• International student funding – Find out about funding for international students.

Teaching and Assessment

• Teaching methods – Our practical teaching relates learning to the real world, and we develop graduates who are ready to respond to contemporary business challenges.
• Assessment – Our undergraduate courses include a wide variety of assessments, including practical, written exams, and coursework.

Facilities

• The Learning Platform
• Lecture theatres
• Library
• Bloomberg Financial Market Suite
• Digital Marketing Lab
• Meeting spaces
• Cafe

Course Location

• Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios, and development of the Marylebone Library.

Related Courses

• Marketing Communications with AI Integration BA Honours
• Business Management (Marketing) BA Honours
• Marketing Management BA Honours