International Marketing BA Honours

Overview

The International Marketing BA Honours course is designed to meet the needs of industry by combining academic knowledge with work-based learning. You'll gain expertise in international marketing management and strategy, culture, consumer behaviour, and language.

Course Structure

The course is divided into three years, with the option to take a placement year or study abroad.

Year 1

• You are introduced to key marketing theories, concepts, and emerging marketing tools and techniques.
• We focus on the customer, examining buyer behaviour and the factors that affect perceptions and purchase decisions.
• In this international degree, you will also be introduced to the complex and diverse political, economic, social, and technological environments and how these shape and influence organisations operating internationally.

Year 2

• You'll learn how companies internationalise and how they develop various strategies to cater for various markets with different macro and micro environmental influences.
• You will also develop your knowledge and understanding of the increasing role and use of data analytics in international marketing.
• Consumer insights will take you on a journey into market research while considering potential difficulties in accessing market samples, possible language barriers, cultural issues, or the restrictions of discussing taboo topics.

Year 3

• You continue to expand your knowledge of international marketing planning strategy and consider the diverse communications channels open to marketers.
• You have the opportunity to undertake a dissertation where you will research a topic of your choice.

Entry Requirements

UK

• A Levels – BBC (112 UCAS Tariff points)
• T levels – 112 UCAS Tariff points
• International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme.
• BTEC Extended Diploma – DMM
• BTEC Diploma – DD
• Access – 112 UCAS Tariff points from the Access course

International

• International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme.
• Other international qualifications – We accept a wide range of international high school level qualifications.
• International Foundation courses – We work in partnership with Kaplan International College London who provide the International Foundation Certificate.

Fees and Funding

UK

• UK tuition fee: £9,535 (Price per academic year)
• Funding – As well as tuition fee loans, there is a range of funding available to help you fund your studies.
• Scholarships – The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students.

International

• International tuition fee: £17,600 (Price per academic year)
• EU Qualifications Welcome Award Scheme – If you are an international student accepted on an undergraduate programme starting in September 2024 or September 2025 at level 3 (Foundation) or level 4 (first year) on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction.
• International student funding – Find out about funding for international students.

Teaching and Assessment

• Teaching methods – Our practical teaching relates learning to the real world, and we develop graduates who are ready to respond to contemporary business challenges.
• Assessment – Our undergraduate courses include a wide variety of assessments, including practical, written exams, and coursework.

Facilities

• The Learning Platform
• Lecture theatres
• Library
• Bloomberg Financial Market Suite
• Digital Marketing Lab
• Meeting spaces
• Cafe

Course Location

• Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios, and development of the Marylebone Library.

Related Courses

• Marketing Communications with AI Integration BA Honours
• Business Management (Marketing) BA Honours
• Marketing Management BA Honours

University of Westminster

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Overview:

University of Westminster is a public university located in London, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its focus on practical learning and its strong connections to the industry.

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Services Offered:

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Student Life and Campus Experience:

The university has four campuses across London, providing students with a vibrant and diverse campus experience. Students have access to various facilities, including a cinema, gallery spaces, and sports facilities. The university also offers a range of student support services, including career guidance, academic support, and mental health services.

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Key Reasons to Study There:

Location:

The university's location in London provides students with access to a wealth of cultural and professional opportunities.

Practical Learning:

The university emphasizes practical learning, with many programs incorporating work placements and industry projects.

Industry Connections:

The university has strong connections to industry, providing students with opportunities for networking and career development.

Diverse Student Body:

The university has a diverse student body, creating a welcoming and inclusive environment.

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Academic Programs:

The university offers a wide range of academic programs, including:

Undergraduate courses:

A broad range of undergraduate courses in various disciplines, including business, design, creative industries, and liberal arts.

Postgraduate courses:

A variety of postgraduate study options, including master's degrees, research degrees, and short courses.

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Other:

The university has a strong commitment to research and innovation, with a focus on areas such as sustainability, social justice, and digital technologies. It also has a dedicated alumni network, providing support and opportunities for graduates.