Tuition Fee
GBP 2,000
Start Date
2026-09-01
Medium of studying
On campus
Duration
2 years
Program Facts
Program Details
Degree
Masters
Major
Public Relations
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 2,000
Intakes
Program start date | Application deadline |
2026-09-01 | - |
About Program
Program Overview
Public Relations MA/MSc
Overview
The Public Relations MA/MSc is a postgraduate degree that aims to develop practitioners with advanced practical skills to transform bold ideas into impactful campaigns and a deep understanding of PR as a strategic and creative discipline.
Course Structure
The course consists of four compulsory modules, one 'pathway core' module determined by your choice of MA/MSc pathway, and one module chosen from a range of options. You will also undertake either a dissertation or a real-world final professional project.
Core Modules
- Corporate Reputation and Crisis Communication: This module provides a theoretical and practical grounding in the principles and practicalities of managing communications in the corporate world.
- Creative Campaign Development: This module develops your creativity and campaign planning skills, providing an opportunity for you to produce and present an integrated public relations campaign in response to a choice of challenging communications briefs.
- Final Professional Public Relations Project: You will conduct independent research to produce an in-depth research project as the basis of a public relations campaign (12,000 words), along with a critical analysis (3,000 words).
- Media, Content and Engagement: The contemporary media relations environment revolves around a core understanding of the roles of, and opportunities provided by paid, owned, earned and social media.
- Public Relations Dissertation: The Public Relations Dissertation is recognized by graduates as one of the most rewarding and empowering experiences of the entire programme.
MA Pathway
- Creative Brand Communications: This module highlights the role of brands in contemporary society, their use by organisations, and crucially, how brands are communicated to target audiences.
- Option Modules:
- Advertising Planning: Audience and Insight
- Artificial Intelligence and Society
- Fashion and Luxury Communications
- Influencers: Persuasion and Propaganda
- Podcast Production
MSc Pathway
- Data and Digital Research Methods: This module places an emphasis on different methods for researching AI, big data, datafication, social media and other practices and applications.
- Option Modules:
- Advertising Planning: Audience and Insight
- Artificial Intelligence and Society
- Fashion and Luxury Communications
- Influencers: Persuasion and Propaganda
- Podcast Production
Course Accreditation
- Programme Recognition: Both the MA and MSc are industry-recognised by the Chartered Institute of Public Relations (CIPR), a leading professional body for PR practitioners that promotes excellence within the public relations industry.
- Programme Memberships: Public Relations and Communications Association (PRCA) – through this membership, our students can access invaluable training, networking and professional development opportunities.
Entry Requirements
- UK: A minimum of a lower second class honours degree (2:2). Professional qualifications or substantial appropriate work experience may be acceptable. If your first language is not English you should have an IELTS 6.5 overall with at least 5.5 in all components.
- International: A minimum of a lower second class honours degree (2:2). Professional qualifications or substantial appropriate work experience may be acceptable. If your first language is not English you should have an IELTS 6.5 overall with at least 5.5 in all components.
Fees and Funding
- UK: £1,211 (Price per 20-credit module)
- International: £2,000 (Price per 20-credit module)
Teaching and Assessment
- Teaching Methods: Teaching methods across all our postgraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application.
- Assessment: Our postgraduate courses include a variety of assessments, which typically fall into two broad categories: Practical and Coursework.
Research Groups
- Communication and Media Research Institute (CAMRI)
Supporting You
- Student Hub: Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.
- Study Support: Workshops, 1-2-1 support and online resources to help improve your academic and research skills.
- Personal Tutors: Support you in fulfilling your academic and personal potential.
- Student Advice Team: Provide specialist advice on a range of issues including funding, benefits and visas.
- Extra-Curricular Activities: Volunteering opportunities, sports and fitness activities, student events and more.
Course Location
- Teaching: Teaching for the MA/MSc. Public Relations is mainly at our central London Cavendish campus with some teaching at the Marylebone and Harrow campuses.
- Harrow Campus: Our MA/MSc. Public Relations is part of the Westminster School of Media and Communication, which is based at our Harrow Campus.
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