Marketing Communications with AI Integration BA Honours

Program Overview

Marketing Communications with AI Integration BA Honours

Overview

The Marketing Communications with AI Integration BA Honours course is designed to equip students with the creative and specialist knowledge, skills, and capabilities to select the right media channels and craft effective messages. Developed with input from current 'marcomms' practitioners, this professionally-focused degree will prepare students for a career in a broad range of marketing disciplines.

Course Structure

The course is designed to create work-ready graduates who meet the needs of industry. It combines branding, marketing communications, data and analytics, consumer decision-making, and media planning for both traditional and digital channels. With work-based learning embedded in the course, students will graduate work-ready with the skills, knowledge, and expertise required to move confidently into the world of marketing communications.

Year 1

• Students are introduced to key marketing theories, concepts, and emerging marketing tools and techniques.
• We focus on the customer, examining buyer behaviour and the factors that affect perceptions and purchase decisions.
• Subjects of study include:
  • Brand and Management with AI
  • Creative Development Enhanced with AI
  • Digital Marketing Essentials
  • Fundamentals of Marketing
  • Understanding Consumers

Year 2

• We'll begin to look at the range of media channels at your disposal and how you can communicate effectively in a clear, concise manner and using the most appropriate medium, culture, and style.
• Optional modules allow you to utilise customer insight to generate data-driven creative content, develop a strategic media plan, and deliver a successful marketing communications campaign.
• You will also develop your understanding of ethics and social responsibility, to be socially, environmentally, and ethically aware.
• Subjects of study include:
  • Advertising in the Age of AI
  • Consumer Insights
  • Contemporary PR Management
  • Data Analytics
  • Ethics and Social Responsibility
  • Social Media Marketing
  • Strategic Media Planning

Placement Year

• Between Years 2 and 3, you can undertake a one-year business placement.
• Past students have completed placements in a variety of SMEs and prestigious organisations, including British Airways, Disney UK, and Heinz.
• Alternatively, you can study abroad at one of our partner institutions.
• You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas, or undertake a placement year overseas.

Year 3

• In your final year, you will learn the importance of selling in the marketing context and participate in creating, planning, testing, and measuring a digital marketing campaign by emulating a digital marketing agency.
• You'll bring together the skills and knowledge you have learnt throughout the course in your Final Major Project, giving you the opportunity to play to your strengths and what interests you most, choosing either a dissertation, consultancy report, or creative project.
• Subjects of study include:
  • Cultures and Communications
  • Digital and Direct Marketing with AI-Driven Techniques
  • Final Major Project
  • Integrated Marketing Communications
  • International Marketing
  • Luxury Brand Management
  • Marketing Sales Management
  • Sustainability Marketing

Programme Recognition

• As a Graduate Gateway Institution with the Chartered Institute of Marketing (CIM), the content of our degree has been mapped against CIM qualifications to apply exemptions for modules.
• This provides a unique opportunity to gain a professional qualification or award alongside your marketing degree and means that for most qualifications, you may only have to take one assessment instead of the usual three.
• You can also choose to gain a professional qualification from the Institute of Data and Marketing (IDM) as the content of our Digital Marketing Essentials module incorporates content for the Award in Digital Marketing and, in your final year, the Interactive and Digital Marketing module leads on to the IDM's Diploma in Digital Marketing.

Entry Requirements

• UK:
  • A Levels – BBC (112 UCAS Tariff points)
  • T levels – 112 UCAS Tariff points
  • International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme
  • BTEC Extended Diploma – DMM
  • BTEC Diploma – DD
  • Access – 112 UCAS Tariff points from the Access course
• International:
  • International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme
  • Other international qualifications – We accept a wide range of international high school level qualifications
  • International Foundation courses – We work in partnership with Kaplan International College London who provide the International Foundation Certificate at their College based in Liverpool Street

Tuition Fees

• UK tuition fee: £9,535 (Price per academic year)
• International tuition fee: £17,600 (Price per academic year)

Funding

• As well as tuition fee loans, there is a range of funding available to help you fund your studies.
• The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Careers

• Marketing is a dynamic sector that offers the chance to pursue careers working abroad or for companies that trade all over the world.
• Marketers, perhaps more than in any other area of business, need to be able to work effectively in teams, solve problems, think critically and creatively, and present their ideas persuasively.
• Our marketing degrees are designed to develop your analytical, problem-solving, and other transferable skills, providing you with a breadth of knowledge in business, along with the specialist knowledge required to carry out strategic marketing in challenging new contexts.

Course Location

• Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios, and development of the Marylebone Library.
• The campus is home to Westminster Business School and our award-winning Architecture, Planning, and Tourism courses.