Artificial Intelligence Practitioner (AIP)

Program Overview

---

Artificial Intelligence Practitioner (AIP)

Overview

Artificial Intelligence (AI) is rapidly transforming industries and revolutionising the way we work and live. However, a major challenge is the growing AI skills gap – the shortage of professionals with the expertise to develop, implement, and manage AI solutions.

The Artificial Intelligence Practitioner (AIP) certification provides formal training for individuals looking to demonstrate their ability to safely and effectively use AI to automate workflows, enhance productivity, and direct AI models using prompt engineering to generate text, images, and video content.

This self-paced course offers 12 months' access to learning materials, including weekly updates featuring AI news, new tools, and video tutorials—ensuring learners stay up to date in this rapidly evolving field. The official Artificial Intelligence Practitioner (AIP) exam is included and can be taken within 12 months from the start date.

Who is this course for?

This course is ideal for anyone looking to enhance their AI knowledge and skills, including:

• Business professionals seeking to improve productivity through AI tools.
• AI enthusiasts keen to explore prompt engineering, AI automation, and generative AI.
• Professionals working in marketing, sales, customer support, software development, data analytics, and cybersecurity.
• Individuals looking to gain a formal AI certification to boost their career prospects.

What’s included in the course?

• 12 months' access to course materials with regular updates on AI advancements.
• Conversational learning approach, featuring AI experts discussing key topics in an engaging format.
• AI-powered learning assistant for interactive discussions and real-time explanations in 32 languages.
• Over 40 hours of learning content, including:
  • 23+ hours of conversational learning with AI experts.
  • 11+ hours of video tutorials covering AI tools, automation, and real-world applications.
  • 101 knowledge check quizzes to reinforce learning.
  • Mock exam with unlimited attempts to prepare for certification.
• Exclusive AI learning resources, including:
  • A directory of AI tools and real-world case studies.
  • Over 15,000 AI prompts for business, marketing, and automation.
  • Specialist AI applications in healthcare, education, project management, cybersecurity, and marketing.
  • Certification exam included, with unlimited access to mock exams for preparation.
  • Access to the Artificial Intelligence Practitioner community on Discord, allowing learners to collaborate, ask questions, and stay updated on AI trends.

Self-learning features

Text-to-Speech (TTS)

Every topic has audio so for those who prefer to learn audibly, the text can be listened to using one of 4 male/female voices.

English Dictionary

Highlight any word and look up the meaning in the embedded dictionary.

Translate to 29 languages

Highlight any sentence, paragraph or page and translate into 1 of 29 languages and listen to it being read out to you in that language, each with its own unique voice.

Highlighted text

Automatically highlight each word and sentence being spoken, enlarge text so it is more visible and auto-scroll the page.

Discounts and offers

Group

If you are booking as a group or institution, please note that you may be able to benefit from our 15% group or corporate discounts.

Returning short course delegates

We offer 10% discount to returning short course delegates.

UoW undergraduate/postgraduate students, alumni and colleagues

We also offer a 20% discount to our undergraduate and postgraduate students, alumni, and colleagues.

Course structure

The course is structured into several key learning areas, including:

AI Fundamentals

• The economic potential of generative AI.
• Introduction to large language models (LLMs).
• AI tools and their business applications.
• Data privacy and AI governance.

Mastering Language Models and Prompt Engineering

• Understanding the AI model landscape.
• Crafting effective prompts for AI-generated content.
• Few-shot prompting, chaining, and fine-tuning LLMs.
• Personalising AI outputs and improving AI-generated responses.

AI in Business and Automation

• Developing AI strategies for businesses.
• AI-driven automation: planning, execution, and optimisation.
• AI workflows for marketing, copywriting, design, business operations, and software development.
• Building AI-powered chatbots and automation agents.

Creative Image and Video Generation

• Hands-on experience with tools such as Stable Diffusion, DALL-E, Midjourney, and Sora.
• Creating high-quality AI-generated images and videos.
• Exploring AI tools for animation and video editing.

AI Plugins and Code Interpretation

• Using ChatGPT plugins to extend AI capabilities.
• Introduction to AI-powered coding and data analysis.
• Agentic workflows and AI-assisted decision-making.

Certification Preparation and Exam Readiness

• Knowledge check quizzes and mock exams with unlimited attempts.
• Comprehensive study resources, including e-books, prompt libraries, and AI toolkits.
• Access to the Artificial Intelligence Practitioner community group for peer discussions and support.

Teaching and assessment

The Artificial Intelligence Practitioner (AIP) certification is an industry-recognised qualification that validates expertise in AI adoption, automation, and responsible AI use.

The exam format consists of:

• 60 multiple-choice questions
• 60 minutes, closed book
• Pass mark: 39 out of 60 (65%)

Entry requirements

There are no formal prerequisites for this course. It is open to all individuals, regardless of prior AI experience.

Accreditation

Upon passing the exam, candidates will earn the AIP Certification, demonstrating their AI knowledge and ability to implement AI-driven solutions effectively.

The Artificial Intelligence Practitioner (AIP) is accredited by APMG-International.

Learning outcomes

By the end of this course, participants will be able to:

• Integrate AI into their work and business operations.
• Develop a strong understanding of AI tools, workflows, and automation.
• Gain hands-on experience with prompt engineering to optimise AI-generated content.
• Apply AI across various business functions, including marketing, customer support, content creation, and software development.
• Stay ahead with 12 months’ access to course updates and new learning materials.