Program start date | Application deadline |
2026-01-01 | - |
2025-09-01 | - |
Program Overview
Marketing Management MA/MSc
Overview
The Marketing Management MA/MSc is a postgraduate degree that integrates the latest digital and analytical marketing practices, equipping students to thrive in the dynamic and exciting field of marketing management. The course aims to grow students' managerial effectiveness in the increasingly digitized, automated, and globalized marketing field.
Course Structure
The course consists of core and optional modules, including:
- Consumer Psychology for Marketing
- Distribution and Price Management
- Marketing Dissertation
- Marketing Research Insights
- Multi-Platform Marketing Communications
- Product and Brand Management
- Strategic Marketing Management in an International Context
- Marketing Creativity and Innovation (MA)
- Data Analytics for Marketing (MSc)
Professional Accreditation
The course is accredited by the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute.
Entry Requirements
- A minimum of a lower second-class honors degree (2:2) in a relevant discipline
- Relevant degree disciplines include business studies, economics, geography, management, and operation research
- Non-graduates with significant practitioner experience (4 years) in marketing management may be admitted
- IELTS 6.5 overall with 6.0 in each component (if English is not the first language)
Tuition Fees
- UK tuition fee: £16,700 (price per academic year)
- International tuition fee: £19,500 (price per academic year)
Teaching and Assessment
The course uses a variety of teaching methods, including lectures, seminars, live case study analysis, and marketing management projects. Assessments include practical tasks, written exams, and coursework.
Facilities
The course is based at the Marylebone Campus, which has benefited from a multi-million-pound refurbishment, resulting in new workshops, digital studios, and development of the Marylebone Library.
Supporting You
The university offers a range of support services, including study support, personal tutors, student advice team, and extra-curricular activities.
Related Courses
- Marketing Communications MA/MSc
- Digital Marketing Management MSc
- Data and Marketing Analytics MSc
University of Westminster
Overview:
University of Westminster is a public university located in London, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its focus on practical learning and its strong connections to the industry.
Services Offered:
Student Life and Campus Experience:
The university has four campuses across London, providing students with a vibrant and diverse campus experience. Students have access to various facilities, including a cinema, gallery spaces, and sports facilities. The university also offers a range of student support services, including career guidance, academic support, and mental health services.
Key Reasons to Study There:
Location:
The university's location in London provides students with access to a wealth of cultural and professional opportunities.Practical Learning:
The university emphasizes practical learning, with many programs incorporating work placements and industry projects.Industry Connections:
The university has strong connections to industry, providing students with opportunities for networking and career development.Diverse Student Body:
The university has a diverse student body, creating a welcoming and inclusive environment.Academic Programs:
The university offers a wide range of academic programs, including:
Undergraduate courses:
A broad range of undergraduate courses in various disciplines, including business, design, creative industries, and liberal arts.Postgraduate courses:
A variety of postgraduate study options, including master's degrees, research degrees, and short courses.Other:
The university has a strong commitment to research and innovation, with a focus on areas such as sustainability, social justice, and digital technologies. It also has a dedicated alumni network, providing support and opportunities for graduates.