| Program start date | Application deadline |
| 2025-09-01 | - |
| 2026-09-01 | - |
Program Overview
Public Relations MA/MSc
Overview
The Public Relations MA/MSc at the University of Westminster is a postgraduate course that aims to develop practitioners with advanced practical skills to transform bold ideas into impactful campaigns and a deep understanding of PR as a strategic and creative discipline.
Course Structure
The course is divided into four compulsory modules, one 'pathway core' module determined by the choice of MA/MSc pathway, and one module chosen from a range of options. Students will also undertake either a dissertation or a real-world final professional project.
Core Modules
- Corporate Reputation and Crisis Communication
- Creative Campaign Development
- Final Professional Public Relations Project
- Media, Content and Engagement
- Public Relations Dissertation
- Public Relations in a Global Society
MA Pathway
- Core Module: Creative Brand Communications
- Option Modules:
- Advertising Planning: Audience and Insight
- Artificial Intelligence and Society
- Fashion and Luxury Communications
- Influencers: Persuasion and Propaganda
- Podcast Production
MSc Pathway
- Core Module: Data and Digital Research Methods
- Option Modules:
- Advertising Planning: Audience and Insight
- Artificial Intelligence and Society
- Fashion and Luxury Communications
- Influencers: Persuasion and Propaganda
- Podcast Production
Course Accreditation
The MA and MSc are industry-recognised by the Chartered Institute of Public Relations (CIPR), a leading professional body for PR practitioners that promotes excellence within the public relations industry.
Programme Memberships
The University of Westminster is a member of the Public Relations and Communications Association (PRCA), providing students with access to invaluable training, networking, and professional development opportunities.
Entry Requirements
- A minimum of an upper second class honours degree (2:1) or a lower second class honours degree (2:2) and substantial relevant work experience.
- Professional qualifications or substantial appropriate work experience may be acceptable.
- Applicants are required to submit a 300-word essay analysing the external communication challenges of a known organisation and proposing improvements.
- If the first language is not English, applicants should have an IELTS 7.0 overall with at least 5.5 in all components.
- Applicants are required to submit one academic reference.
Recognition of Prior Learning and Experience
If students have previously studied at university level or have equivalent work experience, academic credit may be awarded towards their course at Westminster.
Application Process
Visit the University's website for more information on the application process, what is needed to apply, and deadlines for applications.
Fees and Funding
- UK tuition fee: £1,125 (Price per 20-credit module)
- International tuition fee: £1,985 (Price per 20-credit module)
- Alumni discount available
- Funding options available, including Student Finance England (SFE) and scholarships
Teaching and Assessment
- Teaching methods include lectures, seminars, workshops, problem-based and blended learning, and practical application.
- Assessment types include practical and coursework, with a focus on presentations, podcasts, blogs, essays, in-class tests, portfolios, and dissertation.
Research Groups
The University of Westminster has a rich and diverse profile of high-quality research and knowledge exchange in a wide range of disciplines, including the Communication and Media Research Institute (CAMRI).
Supporting Students
The University offers a range of support services, including study support, personal tutors, student advice team, and extra-curricular activities.
Course Location
Teaching for the MA/MSc Public Relations is mainly at the University's central London Cavendish campus, with some teaching at the Marylebone and Harrow campuses.
Related Courses
- Global Media MA
- Media, Campaigning and Social Change MA
- AI, Data and Communication MA
Contact Us
For more information, visit the University's website or contact the dedicated team.
University of Westminster
Overview:
University of Westminster is a public university located in London, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its focus on practical learning and its strong connections to the industry.
Services Offered:
Student Life and Campus Experience:
The university has four campuses across London, providing students with a vibrant and diverse campus experience. Students have access to various facilities, including a cinema, gallery spaces, and sports facilities. The university also offers a range of student support services, including career guidance, academic support, and mental health services.
Key Reasons to Study There:
Location:
The university's location in London provides students with access to a wealth of cultural and professional opportunities.Practical Learning:
The university emphasizes practical learning, with many programs incorporating work placements and industry projects.Industry Connections:
The university has strong connections to industry, providing students with opportunities for networking and career development.Diverse Student Body:
The university has a diverse student body, creating a welcoming and inclusive environment.Academic Programs:
The university offers a wide range of academic programs, including:
Undergraduate courses:
A broad range of undergraduate courses in various disciplines, including business, design, creative industries, and liberal arts.Postgraduate courses:
A variety of postgraduate study options, including master's degrees, research degrees, and short courses.Other:
The university has a strong commitment to research and innovation, with a focus on areas such as sustainability, social justice, and digital technologies. It also has a dedicated alumni network, providing support and opportunities for graduates.
