Program Overview

Public Relations MA/MSc

Overview

The Public Relations MA/MSc at the University of Westminster is a postgraduate course that aims to develop practitioners with advanced practical skills to transform bold ideas into impactful campaigns and a deep understanding of PR as a strategic and creative discipline.

Course Structure

The course is divided into four compulsory modules, one 'pathway core' module determined by the choice of MA/MSc pathway, and one module chosen from a range of options. Students will also undertake either a dissertation or a real-world final professional project.

Core Modules

• Corporate Reputation and Crisis Communication
• Creative Campaign Development
• Final Professional Public Relations Project
• Media, Content and Engagement
• Public Relations Dissertation
• Public Relations in a Global Society

MA Pathway

• Core Module: Creative Brand Communications
• Option Modules:
  • Advertising Planning: Audience and Insight
  • Artificial Intelligence and Society
  • Fashion and Luxury Communications
  • Influencers: Persuasion and Propaganda
  • Podcast Production

MSc Pathway

• Core Module: Data and Digital Research Methods
• Option Modules:
  • Advertising Planning: Audience and Insight
  • Artificial Intelligence and Society
  • Fashion and Luxury Communications
  • Influencers: Persuasion and Propaganda
  • Podcast Production

Course Accreditation

The MA and MSc are industry-recognised by the Chartered Institute of Public Relations (CIPR), a leading professional body for PR practitioners that promotes excellence within the public relations industry.

Programme Memberships

The University of Westminster is a member of the Public Relations and Communications Association (PRCA), providing students with access to invaluable training, networking, and professional development opportunities.

Entry Requirements

• A minimum of an upper second class honours degree (2:1) or a lower second class honours degree (2:2) and substantial relevant work experience.
• Professional qualifications or substantial appropriate work experience may be acceptable.
• Applicants are required to submit a 300-word essay analysing the external communication challenges of a known organisation and proposing improvements.
• If the first language is not English, applicants should have an IELTS 7.0 overall with at least 5.5 in all components.
• Applicants are required to submit one academic reference.

Recognition of Prior Learning and Experience

If students have previously studied at university level or have equivalent work experience, academic credit may be awarded towards their course at Westminster.

Application Process

Visit the University's website for more information on the application process, what is needed to apply, and deadlines for applications.

Fees and Funding

• UK tuition fee: £1,125 (Price per 20-credit module)
• International tuition fee: £1,985 (Price per 20-credit module)
• Alumni discount available
• Funding options available, including Student Finance England (SFE) and scholarships

Teaching and Assessment

• Teaching methods include lectures, seminars, workshops, problem-based and blended learning, and practical application.
• Assessment types include practical and coursework, with a focus on presentations, podcasts, blogs, essays, in-class tests, portfolios, and dissertation.

Research Groups

The University of Westminster has a rich and diverse profile of high-quality research and knowledge exchange in a wide range of disciplines, including the Communication and Media Research Institute (CAMRI).

Supporting Students

The University offers a range of support services, including study support, personal tutors, student advice team, and extra-curricular activities.

Course Location

Teaching for the MA/MSc Public Relations is mainly at the University's central London Cavendish campus, with some teaching at the Marylebone and Harrow campuses.

Related Courses

• Global Media MA
• Media, Campaigning and Social Change MA
• AI, Data and Communication MA

Contact Us

For more information, visit the University's website or contact the dedicated team.