Program Overview

Business Management (Marketing) BA Honours

Overview

The Business Management (Marketing) BA Honours course is designed to prepare students for professional roles in marketing and business management. The program combines a general understanding of business with specialist marketing management knowledge, providing students with a breadth of knowledge in business and the specialist skills required to carry out strategic marketing in challenging new contexts.

Course Structure

The course is structured into four years, with the option to take a placement year or study abroad year between Years 2 and 3. The program includes a range of modules, including:

• Year 1:
  • Accounting and Finance for Marketing
  • Business Analytics for Marketing
  • Innovative Marketing
  • Introduction to Organisational Behaviour for Marketing
  • The Global Marketing Environment
• Year 2:
  • Decision Making for Marketing Managers
  • Discovering Consumer Insights
  • Ethics and Social Responsibility in Marketing
  • Management and Career Development
  • Marketing B2B
  • Marketing Channels, Operations Management and Digital Business
  • Marketing Services
  • Retail Marketing
  • Sports Marketing
• Year 3:
  • Applied Marketing Management
  • Contemporary Issues in Marketing
  • Destination, Cultural and Heritage Marketing
  • Global Marketing Management
  • Interactive and Digital Marketing
  • Managing Brands
  • New Product Development
  • Personal Leadership Identity
  • Strategic Perspectives for Marketing

Professional Accreditation

The Business Management (Marketing) BA Honours is accredited by the Chartered Institute of Marketing (CIM) with a Graduate Gateway programme status. After graduating, students will be exempt from the Level 4 "Applied Marketing and Planning Campaign" module towards the CIM Level 4 Certificate in Professional Marketing / Professional Digital Marketing qualification, and from the Level 6 "Marketing & Digital Strategy" module towards the CIM Level 6 Diploma in Professional Marketing qualification.

Entry Requirements

• UK:
  • A Levels – BBC (112 UCAS Tariff points)
  • T levels – 112 UCAS Tariff points
  • International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme
  • BTEC Extended Diploma – DMM
  • BTEC Diploma – DD
  • Access – 112 UCAS Tariff points from the Access course
• International:
  • International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme
  • Other international qualifications – please see country-specific entry requirements
  • International Foundation courses – please see information on university preparation courses
  • English language requirements – IELTS 6.0 overall, with 5.5 in each component

Tuition Fees

• UK: £9,535 (Price per academic year)
• International: £17,600 (Price per academic year)

Facilities

The Marylebone Campus has benefitted from a multi-million-pound refurbishment, resulting in new workshops, digital studios, and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning, and Tourism courses.

Teaching and Assessment

Teaching methods focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and practical application. Assessments typically fall into three broad categories: practical, written exams, and coursework.

Supporting You

The Student Hub provides a range of services and support, including study support, personal tutors, student advice team, and extra-curricular activities.

Related Courses

• International Marketing BA Honours
• Fashion Marketing and Promotion BA Honours
• Marketing Communications with AI Integration BA Honours

Westminster Business School

Westminster Business School is based in the heart of London's political, media, and financial services, with excellent industry links and a strong commitment to social enterprise. Our courses are accredited by professional bodies, including the Association of Chartered Certified Accountants (ACCA), Chartered Institute of Building (CIOB), Chartered Institute of Marketing (CIM), Chartered Institute of Personnel and Development (CIPD), and Royal Institution of Chartered Surveyors (RICS).