Program Overview

Data and Marketing Analytics MSc

Overview

Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success.

Course Structure

This course focuses on practical application in an industry context, incorporating digital media and technology.

• Artificial Intelligence for Marketing: This module provides a comprehensive grasp of AI's theoretical foundations, practical applications, and ethical dimensions within the context of marketing.
• Corporate Digital Responsibility: The Corporate Digital Responsibility module explores the role of responsible digital practices in building trust and positive relationships with stakeholders.
• Data Visualisation and Storytelling: This module focuses on equipping you with the necessary skills to effectively communicate insights derived from data through visual representations and compelling storytelling techniques.
• Data Analytics for Marketing: A variety of industry-standard mathematical and statistical data-analytic tools can be used with conventional and big data sets to guide marketing decision-making.
• Marketing Research Insights: Companies need deep and meaningful insights into the market and how consumers think, feel, and behave to make their online and offline marketing activities effective.
• Marketing Technology and Tools: This module on Marketing Technology (MarTech) and Tools provides you with a comprehensive understanding of the foundational concepts and principles underlying MarTech and its significant impact on contemporary marketing practices.
• Strategy and Organisational Transformation: This module explores the fundamental aspects of strategic management and investigates the impact of AI, digital disruption, and big data on organisational transformation.
• Final Major Project: This module is the culmination of the Masters’ programme, where you will complete a dissertation or negotiate either a project (consultancy project or creative project) addressing a defined business problem.

Entry Requirements

• A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research.
• If your first language is not English, you should have an IELTS 6.5 with at least 6.5 in writing and no element below 6.0.
• Applicants are required to submit one reference.

Fees and Funding

• UK tuition fee: £16,700 (Price per academic year)
• International tuition fee: £19,500 (Price per academic year)
• Alumni discount available
• Funding options available, including Student Finance England (SFE) and scholarships

Careers

Our Data and Marketing Analytics MSc will ensure you are highly employable by embedding career development skills in the curriculum. Graduates are well-equipped for diverse industries, including retail, e-commerce, advertising, technology, and consulting.

• Job roles: Marketing Analyst, Data Analyst, Digital Marketing Specialist, Market Researcher, Customer Insights Analyst, Marketing Consultant, Marketing Manager, Business Intelligence Analyst, Data-driven Entrepreneur
• Graduate employers: Neilson, Ipsos, Mintel, GWI, Unilever, London, M&C Saatchi, Adidas

Teaching and Assessment

• Teaching methods: Lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application
• Assessment: Written exams, practical, coursework

Supporting You

• Study support: Workshops, 1-2-1 support, and online resources to help improve your academic and research skills
• Personal tutors: Support you in fulfilling your academic and personal potential
• Student advice team: Provide specialist advice on a range of issues including funding, benefits, and visas
• Extra-curricular activities: Volunteering opportunities, sports and fitness activities, student events, and more

Course Location

Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios, and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning, and Tourism courses.