Event Design and Management MA

Program Overview

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Event Design and Management MA

Overview

The Event Design and Management MA course is designed for individuals who want to enter or progress in management-level careers in the fast-expanding field of event management. London is an ideal place to study events, with many venues on the doorstep. As a regular host of world-class sports and culture events, London is widely recognized as a world events capital.

Course Structure

The course is taught by experienced academics and industry practitioners, providing valuable insights into this exciting industry sector. The following modules are indicative of what you'll study on this course:

Core Modules

Research Consultancy Project

The Research Consultancy Project enables you to embark on an extended period of detailed and individual study on a tourism or events topic with the guidance of a supervisor. The Project provides an opportunity for you to either research a subject of particular interest, which you will investigate rigorously and in-depth, or address a defined business problem that requires a creative solution.

• 40 credits

Event Experience Design

This module provides you with the skills and knowledge needed to create memorable experiences that captivate audiences and achieve sustainable organizational goals. You will analyze the elements of experiential design and learn to create immersive environments that engage participants on emotional, sensory, and intellectual levels.

• 20 credits

Leadership for Event Professionals

This module aims to equip you with a deep understanding of the roles, responsibilities, and skills required to be a successful event leader. It explores the key competencies of project, financial, and risk management with an emphasis on ethical practices, inclusivity, and accessibility to promote responsible event design and management.

• 20 credits

Rethinking Events

This module introduces you to the latest ideas about the 'power' of events and the ways events can be used to achieve wider personal, community, and societal objectives. It critiques conventional approaches to event management and encourages you to think more creatively and ambitiously about how events can be used to address key problems and issues.

• 20 credits

Option Modules

Live Event Project Management

The module Live Event Project Management builds on the conceptual and strategic topics introduced within core modules to focus on the practical delivery of an event. The module considers how the staging of an event can achieve a range of business objectives, develops the problem-solving, critical thinking, and practical skills you need to work within a team, explores how to evaluate the event outcomes, and encourages you to reflect on your personal role played within the process.

• 20 credits

Global Events

This module aims to give you the opportunity to gain in-depth real-world and theoretical knowledge of global event management. It focuses on sports events and cultural festivals that have a global status. You are expected to learn the complexities of the bid process and the concepts and principles relevant to planning, managing, and implementing a global event.

• 20 credits

Crisis Management and Resilience for Tourism and Events

This module offers you a comprehensive understanding of crisis management principles and resilience strategies. It covers how to identify potential crises, develop crisis response plans, and build resilience in tourism destinations and events.

• 20 credits

Designing Event Spaces and Places

This module draws on the analysis of events using place-based and urban design perspectives. The overall aim of the module is to help you understand the way that events affect spaces/places and, in turn, how spaces/places affect events.

• 20 credits

The Social and Cultural Value of Community Events

This module explores how events can build community networks, relationships, and opportunities. It seeks to understand the social value of events and how they can contribute to the places and people that are engaged in their production and consumption.

• 20 credits

Digital Marketing and Innovation

This module introduces the contemporary digital marketing environment. A range of innovative and disruptive approaches to digital marketing communications are considered in the contemporary business environment in a sustainable business context.

• 20 credits

Entrepreneurial Mindset and Opportunities Creation

This module introduces you to the concepts of entrepreneurship and the role of the entrepreneurial mind-set. It explores important entrepreneurial characteristics associated with successful entrepreneurial behavior and process.

• 20 credits

Public Relations and Reputation Management

This module considers public relations' (PR) role in marketing and corporate communications for both short and long-term brand reputation building. It examines PR's origins, scope, character, and applications in creating and defending corporate and brand reputation in today's business environment.

• 20 credits

Social Media and Content Marketing

This module focuses on the creation of optimized content for social media and content marketing. This includes engaging audiences and incentivizing conversion, taking into account paid or organic search strategies.

• 20 credits

Entry Requirements

• A minimum of a lower second-class honors degree (2:2). Exceptionally, an applicant without these formal qualifications but with considerable work experience in the conference or events industry may be accepted at the discretion of the Course Leader.
• If your first language is not English, you should have an IELTS 6.5 with at least 6.5 in writing and no element below 6.0.
• Applicants are required to submit one academic reference.

Fees and Funding

• UK tuition fee: £1,211 (Price per 20-credit module)
• International tuition fee: £2,000 (Price per 20-credit module)
• Alumni discount: This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.
• Funding: There is a range of funding available that may help you fund your studies, including Student Finance England (SFE).
• Scholarships: The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students.

Research Groups

Our research achieves real-world impact, and we are proud to claim a rich and diverse profile of high-quality research and knowledge exchange in a wide range of disciplines.

• Place and Experience Research Group

Supporting You

Our Student Hub is where you'll find out about the services and support we offer, helping you get the best out of your time with us.

• Study support – workshops, 1-2-1 support, and online resources to help improve your academic and research skills
• Personal tutors – support you in fulfilling your academic and personal potential
• Student advice team – provide specialist advice on a range of issues including funding, benefits, and visas
• Extra-curricular activities – volunteering opportunities, sports and fitness activities, student events, and more

Facilities

Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios, and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning, and Tourism courses.