Marketing and Data Analytics BSc Honours

Program Overview

Marketing and Data Analytics BSc Honours

Overview

Our Marketing and Data Analytics BSc equips you with fundamental skills in collecting, analysing, and interpreting marketing data using advanced tools. You'll learn to craft effective marketing strategies, focusing on consumer insight, user experience, and strategy development for success in the growing field of marketing analytics.

Course Structure

Our Marketing and Data Analytics BSc offers real-world learning opportunities, combining theory and practice. Assessments and learning activities are designed to bridge the gap between academia and industry, providing you with real-world experience.

Year 1

• Digital Marketing Enterprise and Innovation
• Ethics of Data Analytics
• Fundamentals of Marketing
• Introduction to Data Analytics
• Understanding Consumers

Year 2

• Consumer Insights
• Data Mining and Predictive Analytics
• Digital Marketing Communications and Channel Optimisation
• Global Consumer Engagement
• Retail Marketing
• Social Media Marketing
• Technology for Data-Driven Age

Placement Year

• Professional Experience: Take a placement year in industry, identifying skills' goals, carrying out research, and familiarising yourself with employer branding techniques.
• International Experience: Undertake an international experience year at one of our partner overseas institutions.

Year 3

• Applied Marketing Data Analytics
• Customer Relationship Management
• Digital Marketing Strategy and Planning
• Final Major Project
• Luxury Brand Management
• Marketing Data Visualisation and Storytelling
• New Product Development
• Sustainability Marketing
• The Management of Marketing

Entry Requirements

UK

• A levels: BBC (112 UCAS Tariff points)
• T levels: 112 UCAS Tariff points
• International Baccalaureate: 112 UCAS Tariff points from all components of the Diploma Programme
• BTEC Extended Diploma: DMM
• BTEC Diploma: DD
• Access: 112 UCAS Tariff points from the Access course
• GCSE English Language: grade 4/C – IB grade 4 Higher level
• GCSE Maths: grade 4/C – IB grade 4

International

• International Baccalaureate: 112 UCAS Tariff points from all components of the Diploma Programme
• Other international qualifications: We accept a wide range of international high school level qualifications
• International Foundation courses: We work in partnership with Kaplan International College London
• English language requirements: IELTS of 6.0 overall, with 5.5 in each component

Fees and Funding

UK

• Tuition fee: £9,535 (Price per academic year)
• Funding: Tuition fee loans, scholarships, and other funding options available

International

• Tuition fee: £17,600 (Price per academic year)
• EU Qualifications Welcome Award Scheme: A tuition fee reduction for eligible EU students
• International student funding: Scholarships and other funding options available

Teaching and Assessment

• Teaching methods: Lectures, seminars, workshops, problem-based and blended learning
• Assessment: Practical and coursework assessments, including presentations, videos, podcasts, lab work, and essays

Facilities

• The Learning Platform
• Lecture theatres
• Library
• Bloomberg Financial Market Suite
• Digital Marketing Lab
• Meeting spaces
• Cafe

Location

• Our Marylebone Campus has benefitted from a multi-million-pound refurbishment
• Home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses

Related Courses

• Digital Marketing BA Honours
• International Marketing BA Honours
• Business Management (Marketing) BA Honours