Digital Marketing Fundamentals

Program Overview

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Digital Marketing Fundamentals

Course Summary

This three-day course is designed to equip you with the essential knowledge and skills to navigate the dynamic landscape of digital marketing.

Who is this course for?

• Marketing professionals who wish to gain an understanding of digital marketing to enhance their career and their digital marketing skills
• Professionals working in marketing analysis, product or brand management, managing online communications, and those working in online sales and advertising
• Those seeking a career in digital marketing or switching from traditional advertising to online advertising and communication
• Advisers and consultants who are seeking to enhance their knowledge of contemporary digital marketing strategies in order to provide better advice
• Senior managers wishing to gain a better understanding of the benefits of digital marketing are in a better position when evaluating different digital marketing strategies to select the strategy that best serves their business

Course Structure

Day 1

• Overview and review of concepts and fundamentals of Digital Marketing
• Content marketing strategies and metrics for evaluating effectiveness

Day 2

• Website optimisation: Use effective website optimisation techniques to enhance your website's performance and user experience
• SEO: Improve your search engine rankings and increase organic traffic with advanced SEO strategies and best practices
• Paid advertising - PPC, SEM

Day 3

• Customer-centred digital marketing frameworks for inclusive growth such as (RACE and AIDA models)
• Marketing Communication (Marcom) using digital media
• Evaluation and improvement of digital channel performance

Tutor Information

Meral Crifasi

Course Accreditation

Digital Marketing Fundamentals is accredited by both the CMI and CPD.

Learning Outcomes

By the end of the course, you will be able to:

• Create a comprehensive digital marketing plan for your business
• Optimise your website for search engines to increase visibility
• Utilise social media platforms to engage with your target audience
• Develop effective content marketing strategies
• Implement targeted paid advertising campaigns
• Analyse and interpret digital marketing data to make informed decisions

Discounts and Offers

Group

If you are booking as a group or institution, please note that you may be able to benefit from our 15% group or corporate discounts.

Digital Marketing Fundamentals and Social Media Marketing bundle

Book the Social Media Marketing course together with the Digital Marketing Fundamentals course for a 10% discount on the combined price.

Returning short course delegates

We offer 10% discount to returning short course delegates.

Undergraduate/postgraduate students, alumni and colleagues

We also offer a 20% discount to University of Westminster undergraduate and postgraduate students, alumni, and colleagues.