| Program start date | Application deadline |
| 2025-09-01 | - |
| 2026-09-01 | - |
Program Overview
Public Relations MA/MSc
Overview
The Public Relations MA/MSc aims to develop practitioners with advanced practical skills to transform bold ideas into impactful campaigns and a deep understanding of PR as a strategic and creative discipline.
Course Structure
You will study four compulsory modules, one 'pathway core' module determined by your choice of MA/MSc pathway, and one module chosen from a range of options. You will also undertake either a dissertation or a real-world final professional project.
Core Modules
- Corporate Reputation and Crisis Communication
- Creative Campaign Development
- Final Professional Public Relations Project
- Media, Content and Engagement
- Public Relations Dissertation
- Public Relations in a Global Society
Core Modules - MA Pathway
- Creative Brand Communications
Option Modules - MA Pathway
- Advertising Planning: Audience and Insight
- Artificial Intelligence and Society
- Fashion and Luxury Communications
- Influencers: Persuasion and Propaganda
- Podcast Production
Core Modules - MSc Pathway
- Data and Digital Research Methods
Option Modules - MSc Pathway
- Advertising Planning: Audience and Insight
- Artificial Intelligence and Society
- Fashion and Luxury Communications
- Influencers: Persuasion and Propaganda
- Podcast Production
Course Accreditation
- Programme Recognition: Both the MA and MSc are industry-recognised by the Chartered Institute of Public Relations (CIPR).
- Programme Memberships: Public Relations and Communications Association (PRCA) – through this membership, our students can access invaluable training, networking and professional development opportunities.
Entry Requirements
- A minimum of an upper second class honours degree (2:1) or a lower second class honours degree (2:2) and substantial relevant work experience.
- Professional qualifications or substantial appropriate work experience may be acceptable.
- Applicants must submit a 300-word essay analysing the external communication challenges of a known organisation and proposing improvements.
- If your first language is not English, you should have an IELTS 7.0 overall with at least 5.5 in all components.
- Applicants are required to submit one academic reference.
Fees and Funding
- UK tuition fee: £9,700 (Price per academic year)
- International tuition fee: £17,500 (Price per academic year)
- Alumni discount: This course is eligible for an alumni discount.
- Funding: There is a range of funding available that may help you fund your studies, including Student Finance England (SFE).
- Scholarships: The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students.
Teaching and Assessment
- Teaching methods: Lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application.
- Assessment: Practical and coursework assessments.
Research Groups
- Communication and Media Research Institute (CAMRI)
Supporting You
- Study support: Workshops, 1-2-1 support and online resources to help improve your academic and research skills.
- Personal tutors: Support you in fulfilling your academic and personal potential.
- Student advice team: Provide specialist advice on a range of issues including funding, benefits and visas.
- Extra-curricular activities: Volunteering opportunities, sports and fitness activities, student events and more.
Course Location
- Teaching for the MA/MSc. Public Relations is mainly at our central London Cavendish campus with some teaching at the Marylebone and Harrow campuses.
Related Courses
- Global Media MA
- AI, Data and Communication MA
- Media, Campaigning and Social Change MA
University of Westminster
Overview:
University of Westminster is a public university located in London, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its focus on practical learning and its strong connections to the industry.
Services Offered:
Student Life and Campus Experience:
The university has four campuses across London, providing students with a vibrant and diverse campus experience. Students have access to various facilities, including a cinema, gallery spaces, and sports facilities. The university also offers a range of student support services, including career guidance, academic support, and mental health services.
Key Reasons to Study There:
Location:
The university's location in London provides students with access to a wealth of cultural and professional opportunities.Practical Learning:
The university emphasizes practical learning, with many programs incorporating work placements and industry projects.Industry Connections:
The university has strong connections to industry, providing students with opportunities for networking and career development.Diverse Student Body:
The university has a diverse student body, creating a welcoming and inclusive environment.Academic Programs:
The university offers a wide range of academic programs, including:
Undergraduate courses:
A broad range of undergraduate courses in various disciplines, including business, design, creative industries, and liberal arts.Postgraduate courses:
A variety of postgraduate study options, including master's degrees, research degrees, and short courses.Other:
The university has a strong commitment to research and innovation, with a focus on areas such as sustainability, social justice, and digital technologies. It also has a dedicated alumni network, providing support and opportunities for graduates.
