| Program start date | Application deadline |
| 2026-01-01 | - |
| 2025-09-01 | - |
Program Overview
Marketing Communications MA/MSc
Overview
The Marketing Communications MA/MSc is a broad-based degree that incorporates the latest digital and analytic marketing practices, reflecting the rapidly changing global marketing environment. The course aims to prepare students for professional life in the increasingly complex and dynamic marketing communications industry.
Course Structure
The course is designed to enhance career prospects through knowledge and understanding of industry best-practice, balanced with academic theory. The curriculum is structured to give students an understanding of the marketing communications channels and tools that underpin the development of an integrated marketing communications strategy.
Core Modules
- Brand Strategy: This module explores the role of brand strategy within the context of the marketing communications environment, evaluates contemporary concepts of brand strategy, and examines their application to a broad range of organisations.
- Consumer Psychology and Research: The Consumer Psychology and Research module draws on psychology, sociology, and economics, exploring the theoretical underpinnings of consumer behaviour and applying these learnings to marketing communications decision-making.
- Advertising Management: This module discusses advertising for a brand, identifying important issues and concepts used in its execution, and gaining a critical understanding of advertising and brand management.
- Digital Marketing and Innovation: This module introduces the contemporary digital marketing environment, considering innovative and disruptive approaches to digital marketing communications in a sustainable business context.
- Promotional, Direct and Relationship Marketing: This module explores strategies and tools that focus on sales activation, engaging consumers, and delivering a short-term sales advantage.
- Public Relations and Reputation Management: This module considers public relations' role in marketing and corporate communications, examining PR's origins, scope, character, and applications in creating and defending corporate and brand reputation.
- Integrated Marketing Communications Project: This module guides students through the two stages of the IMC Project, helping them synthesise content from other modules with contemporary issues and theories from the industry.
Option Modules
- Creative Development - Strategy and Process (MA route): This module involves students in a semester-long exploration of the Creative Development Process that most creative agencies engage in.
- Data Analytics for Marketing (MSc route): This module is a deep dive into the world of data collection, analysis, and marketing decision-making based on research.
Professional Accreditations
The course is accredited by the Institute of Data and Marketing, the Chartered Institute of Public Relations, and the Institute of Practitioners in Advertising. Students may be eligible to take the exam for the Certificate in Digital Marketing from the IDM and qualify for membership with the CIPR.
Entry Requirements
- A minimum of a lower second-class honours degree (2:2) or alternative professional qualifications with at least three years of relevant professional experience.
- If the first language is not English, an IELTS score of 6.5 overall with 6.0 in each component is required.
Tuition Fees
- UK tuition fee: £16,700 (Price per academic year)
- International tuition fee: £19,500 (Price per academic year)
Teaching and Assessment
The course uses a variety of teaching methods, including lectures, seminars, live case study analysis, and client-led projects. Assessments include practical tasks, written exams, and coursework.
Location
The course is based at the Marylebone Campus, home to the Westminster Business School and our Architecture, Planning, and Tourism courses.
Related Courses
- Marketing Management MA/MSc
Contact
For more information, please contact the Westminster Business School.
University of Westminster
Overview:
University of Westminster is a public university located in London, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its focus on practical learning and its strong connections to the industry.
Services Offered:
Student Life and Campus Experience:
The university has four campuses across London, providing students with a vibrant and diverse campus experience. Students have access to various facilities, including a cinema, gallery spaces, and sports facilities. The university also offers a range of student support services, including career guidance, academic support, and mental health services.
Key Reasons to Study There:
Location:
The university's location in London provides students with access to a wealth of cultural and professional opportunities.Practical Learning:
The university emphasizes practical learning, with many programs incorporating work placements and industry projects.Industry Connections:
The university has strong connections to industry, providing students with opportunities for networking and career development.Diverse Student Body:
The university has a diverse student body, creating a welcoming and inclusive environment.Academic Programs:
The university offers a wide range of academic programs, including:
Undergraduate courses:
A broad range of undergraduate courses in various disciplines, including business, design, creative industries, and liberal arts.Postgraduate courses:
A variety of postgraduate study options, including master's degrees, research degrees, and short courses.Other:
The university has a strong commitment to research and innovation, with a focus on areas such as sustainability, social justice, and digital technologies. It also has a dedicated alumni network, providing support and opportunities for graduates.
