Program Overview

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Marketing and Consumer Psychology with Placement Year

Course Description

This degree focuses on understanding how consumers buy, behave, and experience products and services. You will learn how to develop marketing techniques and campaigns that can influence consumer behavior.

Why Study Marketing and Consumer Psychology at Derby?

• This degree focuses on understanding how consumers buy, behave, and experience products and services.
• You'll have the chance to develop and apply industry-relevant skills to enhance your employability.
• You'll hear from guest speakers from a range of backgrounds and work with organizations to help them understand their customers.
• Build a global perspective through opportunities to study abroad for a semester at one of our international partner institutions.
• You will tackle real marketing projects for employers and then develop this experience through placements and internships.
• This marketing degree is accredited by the Chartered Institute of Marketing (CIM), meaning if you graduate with a 2:2 or higher, you’ll gain exemptions towards CIM Certificate and Diploma modules to help fast-track your professional marketing career.

Choose Your Pathway

All our Marketing degrees have a common first year. After that, you can stay on your chosen pathway, choose our general BA (Hons) Marketing with Placement Year or you can choose one of our other specialist pathways:

• BA (Hons) Marketing, PR and Advertising with Placement Year
• BSc (Hons) Digital Marketing with Placement Year
• BA (Hons) Marketing and Management with Placement Year
• BSc (Hons) Marketing and Data Insights with Placement Year

Boost Your Employability with a Placement Year

You’ll have the opportunity to take a placement year to put the skills you’ve learned into practice in a real-world environment. We'll support you to find your placement and throughout your year in industry. Placements allow you to gain valuable experience to add to your CV, make industry contacts, and help you to narrow down what kind of role you may be interested in after graduation.

Professionally Approved

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards, and improve the skills of marketing practitioners.

What You Will Study

• Year one
• Year two
• Placement Year
• Year three

Core modules:

• Marketing Fundamentals
• Introduction to Digital Marketing
• Advertising Fundamentals
• Managing the Brand
• Design and Creativity for Marketers
• Business Acumen and Entrepreneurship

How You Will Learn

Our teaching methods will be varied, interactive, and engaging. You will take part in:

• Lectures and seminars — led by our own tutors as well as occasionally, by guest speakers from the marketing world
• Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos, and TV commercials. Many of these will be for real company briefs
• Visits to exhibitions, trade fairs, and companies
• Placements and internships
• Research projects

How You Are Assessed

You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:

• Written reports based around research, including data and case studies
• Visual presentations
• Creative outputs such as infographics, short advertisements, films, or bespoke projects for clients
• Online assessments

Careers

Demand for consumer psychology specialists in marketing is high. Your skills in consumer behavior and how to tailor campaigns based on consumer insights could lead to a range of roles in fields such as account, product, brand, or communications management.

Entry Requirements

• UCAS points: 112
• A Level: BBC
• T Level: Merit
• BTEC: DMM
• GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
• Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6
• English language requirements: IELTS: 6.0 (with at least 5.5 in each skills area)

Fees and Funding

• UK fee: £9,535 per year (2025/26)
• International fee: £16,900 per year (2025/26)

How to Apply

Please look at our application deadlines before you apply.

• UK students: Apply through UCAS or directly to the University.
• International students: Apply through our online application portal or through one of our trusted local representatives.