Program Overview

Digital Marketing BSc (Hons)

Course Description

From social media platforms to smartphones and tablets, the way customers interact with brands is changing beyond all recognition. Digital marketing is now pivotal to every forward-thinking organisation - and a real opportunity for the ambitious marketer to get themselves noticed.

What You Will Study

Year 1

• Marketing Fundamentals
• Introduction to Digital Marketing
• Advertising Fundamentals
• Managing the Brand
• Design and Creativity for Marketers
• Business Acumen and Entrepreneurship

Year 2

• Core modules:
  • Digital Marketing Strategy
  • Digital Analytics
  • Search Engine Optimisation
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
• Optional modules:
  • Marketing Communications
  • Brand Management
  • Marketing Research

Year 3

• Core modules:
  • Digital Marketing Campaigns
  • Digital Marketing Metrics
  • Digital Marketing and Society
  • Digital Marketing and Technology
• Optional modules:
  • Marketing Strategy
  • Marketing Management
  • International Marketing

How You Will Learn

You will be taught in a very participative way. Whilst you will enjoy learning from inspirational lecturers, you will also be able to contribute your own digital marketing experiences to the learning process from being both a consumer and user of digital technologies. You will be challenged to use various different media to convey your messages, whether it's through the use of infographics, videos or creating engaging written content, developing your creative writing skills.

Your work-based projects will ensure you experience how the theories are applied in the real world, to understand how to obtain global reach through the use of digital technology. You will learn the methods and benefits of sound research, enhancing your academic and practical skills, you'll understand marketing in a real business context, learning essential strategies and planning.

Guest speakers will feature as part of the course and include experts from agencies and a wide-range of businesses.

Assessment

A wide range of assessments that deliver the academic rigour as well as providing practical experience which employers seek. In this BSc (Hons) Digital Marketing programme you will develop social media business profiles, create infographics, build presentations, write reports and more.

Entry Requirements

• UCAS points: 112
• A Level: BBC
• T Level: Merit
• BTEC: DMM
• GCSE: Maths and English Grade 4/Grade C (or above) or equivalent qualification
• Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6
• English language requirements: IELTS: 6.0 (with at least 5.5 in each skills area)

Fees and Funding

• UK fee: £9,535 per year (2025/26)
• International fee: £16,900 per year (2025/26)
• Additional costs and optional extras:
  • Opportunity to take a CIM module exam at the end of the second and third year (exam fees paid for first sit only)
  • Opportunity of part-funded trips, optional with limited places available
  • Access to a range of software on university lab PCs

Careers

You only have to check out the job vacancies to see that digital marketing experience is now an essential attribute sought by many organisations. Roles like digital account manager, social media manager, SEO analyst and e-commerce manager offer great prospects for the savvy marketing professional.

As the digital world constantly evolves, the career scope is immense. Many employers are still grappling with the opportunities. Many want an input from the ‘born digital’ generation. With this degree on your CV, you’ll be well placed to bring the digital revolution to their marketing strategies.

Getting You Career Ready

Your degree is only part of your story. We're here to help prepare you for life after university. We'll tailor your talents and help you build the tools that will set you apart when you are ready to look for your first graduate role.

Our staff have valuable and varied experiences in the workplace and beyond. And we have great links to industry. This means you'll have opportunities to apply your learning. You'll find work experience that's directly relevant to your studies, including placements and real projects set by businesses.

How to Apply

Please look at our application deadlines before you apply.

If you are in Year 13 and applying for a full-time undergraduate course (including our joint honours courses), we recommend that you apply through UCAS.

If you are applying to study part-time, or already have your qualifications, or wish to join at Year 2 or 3, you should apply directly to the University.

The quickest and easiest way to apply is through our online application portal.

If you'd like support with your application, you can contact one of our trusted local representatives.

Discover Uni

• 79% say staff value students' views and opinions about the course
• 86% of students say teaching staff have supported their learning well
• 95% in work or doing further study 15 months after the course

For more official course information visit Discover Uni

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