Program Overview

Marketing, PR and Advertising with Placement Year

Course Description

The BA (Hons) Marketing, PR and Advertising with Placement Year is a four-year undergraduate program that provides students with a comprehensive understanding of marketing, public relations, and advertising principles. The program is accredited by the Chartered Institute of Marketing (CIM) and offers a placement year to gain practical experience in the industry.

Study Options

• Full-time: 4 years
• UK fee: £9,535 per year (2025/26)
• International fee: £16,900 per year (2025/26)
• UCAS points: 112 (September 2025 entry)
• UCAS code: N56P
• Start date: September
• Location: Kedleston Road, Derby Campus

Course Details

What You Will Study

The program enables students to select a pathway tailored to their interests and career aspirations. The PR and Advertising pathway focuses on the integrated management of marketing, marketing communications, PR, and advertising.

Core Modules

• Marketing Fundamentals
• Introduction to Digital Marketing
• Advertising Fundamentals
• Managing the Brand
• Design and Creativity for Marketers
• Business Acumen and Entrepreneurship

Assessment

Assessment is through coursework, incorporating individual assignments and group tasks. These focus on applying marketing principles to real business scenarios and producing work expected in a marketing role.

Teaching Methods

Teaching methods include lectures, seminars, individual and group-based practical assignments, visits to exhibitions and trade fairs, placements, and internships.

Careers

Demand for advertising, PR, and communication specialists in marketing is high. Graduates can pursue careers in account, product, brand, or communications management.

Entry Requirements

• UCAS points: 112
• A Level: BBB-BBC
• T Level: Merit
• BTEC: DMM
• GCSE: Maths and English Grade 4/Grade C (or above) or equivalent qualification
• Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6
• English language requirements: IELTS: 6.0 (with at least 5.5 in each skills area)

Fees and Funding

• UK: £9,535 per year (2025/26)
• International: £16,900 per year (2025/26)

Additional Costs and Optional Extras

• Opportunity to take a CIM module exam at the end of the second and third year (exam fees paid for first sit only)
• Opportunity of part-funded trips, optional with limited places available
• Access to Finance Lab
• Access to a range of software on university lab PCs

How to Apply

• UK students: Apply through UCAS or directly to the University
• International students: Apply through the online application portal or through a trusted local representative

Other Courses You Might Like

• Digital Marketing BSc (Hons)
• Marketing BA (Hons)
• Marketing and Consumer Psychology BA (Hons)
• Marketing and Data Insights BSc (Hons)
• Entrepreneurship and Marketing BA (Hons)