| Program start date | Application deadline |
| 2025-09-01 | - |
| 2026-01-01 | - |
Program Overview
Digital Marketing MSc
Course Description
Gain specialist digital and business knowledge while exploring responsible and ethical digital marketing conduct in the age of AI. You’ll put digital marketing into context through the exploration of the balance between digital innovation and responsible practices in designing digital experiences and technologies. We aim to nurture your skills to enable you to develop positive and critical attitudes towards responsible and mindful digital marketing practices, developing skills for current digital marketing challenges as well as those that may arise in the future.
Study Options
- Full-time: 1 year
- Part-time: 2 years
UK Fees
- Full-time: £9,720 for the full course* (2025/26)
- Part-time: £1,080 per 20 credits**
International Fees
- Full-time: £16,900 for the full course (2025/26)
- Part-time: N/A
Start Dates
- September
- January
Location
- Derby Campus
Course Modules
- Digital Innovation and Change Management
- Contemporary Marketing Challenges
- Digital Marketing Strategy
- Strategic Brand Management
- Digital Marketing Campaigns & Analytics
- Marketing Metrics
- Independent study: Research Methods
- Independent Study: Dissertation
Entry Requirements
- A degree of at least a 2:2, or equivalent
- If English is not your first language, you will also need IELTs 6.5 with 5.5 in each skills area.
Teaching Methods
- Tutor facilitated learning with structured opportunities for discussion, reflection and planning for industry application
- Learning opportunities identified and taken directly from business/industry case studies or live briefs to form module assessments
- Business improvement projects/leadership projects
- Guest lectures by industry experts, academic practitioners and researchers to allow exploration and discussion around issues, opportunities, challenges and best practice
- Action learning sets and inquiry-based learning activities
- Use of simulations, Generative AI and game-based learning
- Specific digital marketing research
- Critical review of emerging themes in academic and professional literature
- Critical reflection and reflexive practice learning portfolios
Assessment
- Modules are typically assessed through one or more coursework assignments.
- There is a strong emphasis on individual assessment, although there are aspects of assessment where collaboration is required with peers.
- Coursework assignments may involve reflective portfolios, academic and management reports, analysis of real-world case studies or simulations, employer-commissioned live briefs, digital presentations or various combinations of these.
Programme Leader
- Barbara Tomasella, Senior Lecturer in Marketing
Funding
- Postgraduate loans and support you may be entitled to
- Alumni discount for Derby graduates
- International student scholarships
How to Apply
- Apply directly to the University
- If you'd like support with your application, you can contact one of our trusted local representatives.
University of Derby Summary
Overview:
The University of Derby is a public university located in Derby, England. It offers a wide range of undergraduate and postgraduate programs, as well as short courses and research degrees. The university is known for its commitment to teaching excellence and its focus on applied research.
Services Offered:
The University of Derby provides a comprehensive range of services to its students, including:
Academic Support:
Student support services, including academic advising, career counseling, and study skills workshops.Campus and Facilities:
Modern facilities, including libraries, computer labs, and sports facilities.Fees and Finance:
Information on tuition fees, scholarships, and financial aid options.International Students:
Dedicated support for international students, including visa guidance and cultural integration programs.Employability:
Career development services, including job search assistance, internship opportunities, and employer networking events.Student Life and Campus Experience:
The University of Derby offers a vibrant and diverse campus experience, with a range of opportunities for students to engage in extracurricular activities, including:
Accommodation:
On-campus and off-campus housing options for students.Clubs and Societies:
A wide variety of clubs and societies catering to diverse interests.Sport at Derby:
Opportunities to participate in a range of sports, both competitive and recreational.Union of Students:
A student-led organization that represents student interests and provides support services.Key Reasons to Study There:
Teaching Excellence:
The university has been awarded Gold in the Teaching Excellence Framework (TEF), recognizing its commitment to high-quality teaching and learning.Applied Research:
The university is known for its applied research, which has a real-world impact on society and industry.Student Satisfaction:
The university consistently ranks highly in student satisfaction surveys.Vibrant Campus Life:
The university offers a vibrant and diverse campus experience, with a range of opportunities for students to engage in extracurricular activities.Strong Employability:
The university has a strong track record of helping students find employment after graduation.Academic Programs:
The University of Derby offers a wide range of academic programs, including:
Undergraduate Programs:
BA, BSc, FdA, FdSc degrees in various disciplines.Postgraduate Programs:
MA, MSc, PhD degrees in various disciplines.Short Courses:
A range of short courses for professional development and personal enrichment.Other:
The university is committed to its civic mission and plays an active role in the local community. It has a strong focus on sustainability and social responsibility.
