Program Overview

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International Marketing MSc

Key information

Study mode: Full time Duration: One year full-time, September to September Credit value (UK/ECTS equivalent): UK 180 / ECTS 90 Application status: Open Start date: September 2025

Key benefits

• You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises.
• You will gain a high-level and rigorous understanding of the theory and practice of international marketing.
• We offer in-depth studies of critical insights into marketing decision-making in a global marketing context.
• Opportunities to gain specialised qualifications through the leading professional body for marketers worldwide with the Chartered Institute of Marketing (CIM) Graduate Gateway.
• Apply for King's Business School scholarships of up to 50% tuition fees or £10,000 for our full-time postgraduate courses.

Course essentials

This International Marketing MSc course will enable you to develop the professional knowledge and marketing skills required to work effectively in this increasingly complex environment, while also enhancing your ability to think strategically about critical marketing issues and challenges. Our research-intensive course will also allow you to develop additional crucial insights into international marketing. We use various educational approaches to help you develop essential decision-making skills, and link marketing theory with practice through case study analysis, computer simulation, exercises and experiments, and traditional lectures.

Base campus

Strand Campus Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.

Regulating bodies

King's is regulated by the Office for Students

Entry requirements

UK applicants

• Standard requirements: A minimum high 2:1 undergraduate Bachelor’s (honours) degree with a final mark of at least 65% or above
• Programme-Specific Requirements: Please note this programme is normally not suitable for applicants who have an undergraduate degree in Marketing. Note: while not a requirement, some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS, is recommended.

International applicants

• Equivalent International qualifications: Select a country to view equivalent qualifications
• English language requirements: English language band B

Teaching & structure

Teaching methods - what to expect

• Lectures
• Seminars
• Group Tutorials

We use lectures, seminars and group tutorials to deliver most of the modules on the course. You will also be expected to undertake a significant amount of independent study.

Assessment

Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.

Structure

Courses are divided into modules. You will normally take modules totalling 180 credits.

Required modules

• International Marketing (15 credits)
• Marketing Theory & Practice (15 credits)
• Consumer Behaviour (15 credits)
• Marketing Strategy and Planning (15 credits)
• Research in Marketing (15 credits)
• Research Project (Dissertation) (60 credits)

Optional modules

You are also required to take 45 credits from a range of optional modules, which may typically include:

• Service Experience Management (15 credits)
• Business to Business Marketing (15 credits)
• Corporate Sustainability (15 credits)
• Digital Marketing (15 credits)
• International Marketing Communications (15 credits)
• Brand Management (15 credits)
• Marketing Analytics (15 credits)
• Omnichannel Retailing (15 credits)

Careers

Employability

As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.

• Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.
• Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.
• Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.
• Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.
• Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.

Fees & Funding

Tuition Fees

• UK: Full time: £20,350 per year (2025/26)
• International: Full time: £35,800 per year (2025/26)

Deposit

If you receive an offer for this programme, you will be required to pay a non-refundable deposit to secure your place. Deposit payments are credited towards the total tuition fee payment.

• Home deposit: £500
• International deposit: £2000

Additional Costs

In addition to your tuition costs, you can also expect to pay for:

• Books if you choose to buy your own copies
• Clothing for optional course related events and competitions
• Library fees and fines
• Personal photocopies
• Printing course handouts
• Society membership fees
• Stationery
• Graduation costs
• Travel costs for travel around London and between campuses

Funding

To find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans, and other financial help available at King's please visit the Fees and Funding section.