Program Overview

Digital Marketing MSc

Key information

Study mode: Full time Duration: One year Credit value (UK/ECTS equivalent): UK 180 / ECTS 90 Application status: Open Start date: September 2025

Course essentials

Our Digital Marketing MSc programme is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability. The Chartered Institute of Marketing (CIM) has awarded King’s College London a Graduate Gateway against the MSc in Digital Marketing. In order to take this up students must pass the MSc with a mark of 50% or more and send evidence of graduation to the CIM membership.

Base campus

Strand Campus Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.

Regulating bodies

King's is regulated by the Office for Students

Entry requirements

UK applicants

• Standard requirements: A minimum high 2:1 undergraduate Bachelor’s (honours) degree with a final mark of at least 65% or above
• Programme-Specific Requirements: In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree in any subject with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme. We welcome applications from applicants with non-Business degrees.

International applicants

• Equivalent International qualifications: Select a country to view the equivalent qualifications
• English language requirements: English language band B
• To study at King's, it is essential that you can communicate in English effectively in an academic environment. You are usually required to provide certification of your competence in English before starting your studies.

Teaching & structure

Teaching methods - what to expect

We use lectures, seminars and group tutorials to deliver most of the modules on the course. You will also be expected to undertake a significant amount of independent study.

Assessment

Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.

Structure

Required modules

• Digital Marketing Strategy (15 credits)
• Digital Marketing Communications (15 credits)
• Digital Consumer Behaviour (15 credits)
• Research in Marketing (15 credits)
• Marketing Analytics (15 credits)
• Research Project (Dissertation) (60 credits)

Optional modules

In addition, you are required to take 45 credits from a range of optional modules, which may typically include:

• Social Media and Marketing (15 credits)
• Neuromarketing (15 credits)
• Omnichannel Retailing (15 credits)
• Service Experience Management (15 credits)
• Corporate Sustainability (15 credits)
• B2B Marketing (15 credits)
• Brand Management
• Web Technologies

Careers

Employability

The course prides itself on being a diverse cohort of students, in academic backgrounds and geographic locations. Our graduates have explored a multitude of employment and entrepreneurial opportunities spanning various industries, ranging in size from multi–national corporations to small and medium-sized enterprises across the globe. A very short list of examples, include Digital Marketing Strategist, Digital Marketing analysts, Digital Storytelling, SEO specialists, and many more.

As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.

• Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.
• Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.
• Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.
• Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.
• Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.

Fees & Funding

Tuition Fees

• UK: Full time: £20,350 per year (2025/26)
• International: Full time: £35,800 per year (2025/26)

Deposit

If you receive an offer for this programme, you will be required to pay a non-refundable deposit to secure your place. Deposit payments are credited towards the total tuition fee payment.

• Home deposit: £500
• International deposit: £2000

Additional Costs

In addition to your tuition costs, you can also expect to pay for:

• Books if you choose to buy your own copies
• Clothing for optional course related events and competitions
• Library fees and fines
• Personal photocopies
• Printing course handouts
• Society membership fees
• Stationery
• Travel costs for travel around London and between campuses
• Graduation costs

Funding

To find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans, and other financial help available at King's please visit the Fees and Funding section.