Program Overview

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Marketing BSc (Hons)

Overview

Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.

You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities.

We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.

You will study areas such as:

• consumer psychology and behaviour
• the interface of business with society and culture
• business economics
• strategic management
• market research

The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.

You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.

Professional Accreditation

We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

The University of Bradford has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

By completing BSc Marketing from Bradford, you'll be eligible for up to 50 credits of exemptions from CIM professional qualifications.

Entry Requirements

At Bradford, we take into consideration a number of factors when assessing your application.

Below outlines the typical entry requirements for this course. If you’re not sure and want to check if your qualifications would be suitable, fill in an enquiry form.

Typical offer - 112 UCAS tariff points.

• A levels: BBC - there are no subject specific requirements.
• T levels: Merit - there are no specific subject requirements.
• BTEC Extended Diploma: DMM - there are no subject specific requirements.
• Applicants on Access Programmes: Meet UCAS tariff of 112 points. There are no subject specific requirements.
• International Baccalaureate Requirements: 112 points to include at least 2 HL subjects plus HL 3 or SL 4 in Maths.
• Plus minimum of GCSE English and Mathematics at grade C or 4 (equivalents accepted).
• English language requirements: Minimum IELTS at 6.0 or the equivalent.

Foundation Year Entry

If you are a UK student and do not meet the entry requirements for this course, our Foundation Year in Management, Law and Social Sciences has a route to Marketing BSc (Hons)

• Foundation Year entry requirements: 64 UCAS points or equivalent plus an English Language and a Maths qualification equivalent to GCSE Grade 4.
• Study and progression requirements: Pass each module and achieve a programme average of at least 40%.
• If you do not have the required Maths entry qualification you must study Maths and Stats for Higher Education.

Transferring from Another University

If you are currently studying at another university and would like to transfer to the University of Bradford, this course accepts students into the second or third year. This is called advanced entry.

Applications for advanced entry will be considered on a case-by-case basis and must include an official transcript (not a screenshot of a portal), all module descriptors, and relevant qualifications. Module descriptors must include learning outcomes.

Your Learning Journey

All module information is for 2024 entry, and is subject to change.

Professional Placement

A placement year allows you to apply your academic learning within a wide range of industries, including private, public, and not-for-profit sectors. You will gain hands-on experience, develop skills such as communication, problem-solving, and entrepreneurship, and build a professional network that will benefit your future career.

We will support you throughout the process, offering:

• Access to a wide range of placement opportunities with top employers.
• Assistance with CV writing, applications, and interview preparation.
• Guidance on making the most of your placement experience.

Teaching, Learning and Assessment

For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, workshops, computerised simulations, virtual learning environment activities and live business projects.

Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of examinations, essays, group work and presentations will be used in assessment of your work.

Fees, Finance and Scholarships

• Tuition fee:
  • UK: £9,535 (Sandwich year: £954)
  • International: £20,538 (Sandwich year: £2,054)
• Additional course costs: While there are no compulsory additional costs associated with this course, there may be general additional costs that you may incur as a student.
• Funding your studies: It can be hard to know what financial help is available to you as a student.
• Scholarships: Every year we award numerous non-repayable scholarships to UK, EU and international students on the basis of academic excellence, personal circumstances or economic hardship.

Career Prospects

Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields.

Among the organisations to have recently employed our graduates are the BBC, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys.

Career Opportunities

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies.

Study Abroad

A study abroad year is a fantastic opportunity to broaden your horizons, build connections with people from different backgrounds and cultures, and strengthen your skills and experience to make you stand out in the job market.

We have opportunities for students to study, work or volunteer in more than 150 countries across the world and will support you every step of the way.

Support for Your Studies

At Bradford, we’re committed to supporting your success, well-being and future ambitions.

We’re here to provide everything you need to make the most of your time with us, ensuring you not only excel in your studies, but also step confidently into the world of graduate employment.

In addition to the support you receive from your academic tutors, our Student Support Services are here for you throughout your journey - before, during, and after your studies.

Official Programme Specification

For further details about the course, view the official programme specification.

Transparency Statement

Information about this programme and its modules has been published in advance of the academic year to which it applies. Every effort has been made to ensure that the information is accurate at the time of publication, but changes may occur given the interval between publishing and commencement of teaching. Any change which impacts the terms and conditions of an applicant’s offer will be communicated to them.