Digital and Strategic Marketing MSc

Program Overview

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Digital and Strategic Marketing MSc

Overview

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector.

You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.

The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.

The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Professional Accreditation

We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".

This programme is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree. CIM offers a range of professionally recognised Marketing and Digital Marketing qualifications designed to develop core skills needed for modern marketers.

Completing this degree provides exemptions from CIM certificates and diplomas for the following CIM modules: Marketing Essentials (FdC), Marketing Impact (C), Planning Integrated Campaigns (C), Strategy and Planning (D). This means you'll save money and time if you choose to study for a CIM qualification within five years of graduating from Bradford.

Entry Requirements

Candidates for the MSc in Digital and Strategic Marketing will normally have a first degree or its equivalent in any discipline from an approved higher education institute.

Usual entry requirement is: a UK degree 2:2 degree or its equivalent in any discipline from an approved higher education institution. Equivalent professional qualifications will also be eligible if supported with appropriate practical experience. Further information is available in our international section.

As the programme is delivered entirely in English, applicants must be able to demonstrate proficiency in the English language thus, UK educated students must have a GCSE grade 4 (C) or above.

Applications are welcome from students with non-standard qualifications or mature students (those over 21 years of age on entry) with significant relevant experience.

English language requirements

• IELTS: 6.0 overall, with no sub-test less than 5.5.

Curriculum

Core

• Strategic Brand Management
• Consumer Behaviour and insights in the Digital Age
• Digital Business and Marketing Strategy Simulation
• Digital Marketing, Campaign Planning and Analytics
• Dissertation
• Digital Marketing Metrics
• Marketing Communications in the Digital World

Optional

• Developing Skills for Business Leadership
• International Marketing
• Corporate Social Responsibility
• Cross Cultural Management
• Entrepreneurship and Innovation
• International Master’s Summer School
• International Master’s Summer School (attendance only)

Teaching, Learning and Assessment

The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects, simulation and multimedia presentations.

Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole. Emphasis is placed on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.

Fees, Finance and Scholarships

Tuition Fee

• Home: £12,502
• International: £21,490

Additional Course Costs

While there are no compulsory additional costs associated with this course, there may be general additional costs that you may incur as a student. A list of the sort of costs you might expect can be found on our fees and finance section.

Funding Your Studies

It can be hard to know what financial help is available to you as a student.

Further information about the variety of options that can help fund your studies and maximise the money available to you is available on our funding your studies section.

Postgraduate Master's Loan

If you live in England you may be able to apply for a special Government-funded Master's Loan to help pay your tuition fees and living costs. You don't have to pay the loan back until you're earning a certain amount of money.

Scholarships

Every year we award numerous non-repayable scholarships to UK, EU and international students on the basis of academic excellence, personal circumstances or economic hardship. For full details, visit our scholarships section.

Career Prospects

This programme will enable you to pursue careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation, applying the highest professional standards.

The programme will also prepare you for further study or an academic career in marketing.

Career Opportunities

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Support for Your Studies

At Bradford, we’re committed to supporting your success, well-being and future ambitions.

We’re here to provide everything you need to make the most of your time with us, ensuring you not only excel in your studies, but also step confidently into the world of graduate employment.

In addition to the support you receive from your academic tutors, our Student Support Services are here for you throughout your journey - before, during, and after your studies.

Research

The strong research culture of the School of Management faculty informs the teaching and learning of our students.

Our extensive industry networks provide the avenue for application of this knowledge.