Marketing MSc

Overview

Our Master's programme in Marketing covers core business practices and marketing principles, giving you the range of competencies you need to become a marketing professional or pursue a management career with a specialism in marketing. The programme equips you with the necessary knowledge and skills in marketing which reflect relevant research, best practice and innovative thinking to enhance your employability. The programme also serves as preparation for further study or an academic career in marketing.

Throughout this programme, students will have opportunities to develop research and analytical skills, real-life problem-solving capacities, and the personal and interpersonal skills needed to succeed. Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Professional Accreditation

We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM accredits this degree. This means that by completing the course, you'll be eligible for up to 50 credits of exemptions from the CIM professional qualifications at foundation, certificate and diploma level.

Entry Requirements

• You must have a degree (not necessarily in business and management) from an approved university.
• The usual entry requirement is: a UK 2:2 degree or its equivalent in any discipline from an approved higher education institution. Equivalent professional qualifications will also be eligible if supported with appropriate practical experience.
• Applications are welcome from students with non-standard qualifications or mature students (those over 21 years of age on entry) with significant relevant experience.

English Language Requirements

• IELTS: 6.0 overall, with no sub-test less than 5.5.

Curriculum

Core Modules

• International Marketing
• Marketing Planning and Strategy
• Strategic Brand Management
• Consumer Behaviour and Insights in the Digital Age
• Digital Business and Marketing Strategy Simulation
• Service Marketing
• Dissertation

Optional Modules

• Developing Skills for Business Leadership
• Digital Marketing Metrics
• Corporate Social Responsibility
• Cross Cultural Management
• Entrepreneurship and Innovation
• International Master’s Summer School
• International Master’s Summer School (attendance only)

Teaching, Learning and Assessment

The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects and multimedia presentations.

Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole.

Emphasis is placed on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.

Fees and Finance

Tuition Fee

• Home: £12,502
• International: £21,490

Additional Course Costs

While there are no compulsory additional costs associated with this course, there may be general additional costs that you may incur as a student.

Funding Your Studies

It can be hard to know what financial help is available to you as a student.

Further information about the variety of options that can help fund your studies and maximise the money available to you is available.

Postgraduate Master's Loan

If you live in England you may be able to apply for a special Government-funded Master's Loan to help pay your tuition fees and living costs.

Scholarships

Every year we award numerous non-repayable scholarships to UK, EU and international students on the basis of academic excellence, personal circumstances or economic hardship.

Career Prospects

Our graduates are highly sought after for careers in management, consultancy or advanced management studies.

The sectors and jobs that our MSc students are employed in after graduation vary depending on their previous experience and pathway taken. In terms of career progression, it is useful to consider where alumni are three years after graduation. Looking at the data derived from the School’s ranking in the Financial Times Master’s in Management Rankings, on average 25% of them are in senior management roles and 20% in junior management positions three years after graduation.

Support for Your Studies

At Bradford, we’re committed to supporting your success, well-being and future ambitions.

We’re here to provide everything you need to make the most of your time with us, ensuring you not only excel in your studies, but also step confidently into the world of graduate employment.

In addition to the support you receive from your academic tutors, our Student Support Services are here for you throughout your journey - before, during, and after your studies.

Research

The strong research culture of the School of Management faculty informs the teaching and learning of our students.

Our extensive industry networks provide the avenue for application of this knowledge.

University of Bradford

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Overview:

The University of Bradford is a public research university located in Bradford, West Yorkshire, England. It is known for its strong focus on research and its commitment to social mobility. The university offers a wide range of undergraduate and postgraduate programs across various disciplines.

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Services Offered:

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Student Life and Campus Experience:

The university provides a vibrant student life experience with a range of clubs, societies, and events. Students can expect a welcoming and supportive campus environment.

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Key Reasons to Study There:

Strong research focus:

The university is recognized for its high-quality research, with 77% of its research impact rated internationally excellent or world-leading.

Social mobility:

The University of Bradford is ranked first in England for its impact on social mobility.

Value for money:

The university's Distance Learning MBA is ranked the best value for money by the Financial Times.

Excellent academic programs:

The university excels in various fields, including Physiotherapy, Forensic Science, and Children's Nursing.

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Academic Programs:

The university offers a wide range of academic programs, including:

Business:

The University of Bradford's Business School is recognized for its support of firms and students.

Nursing:

The university provides financial help for nursing students.

Computer Science:

The university has invested £600k in new computer science labs.

Other:

The university also offers programs in various other fields, including engineering, law, and the arts.

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Other:

The university is a member of Yorkshire Universities and is a Stonewall Diversity Champion. It has also received the Athena Swan Bronze Award and the Queen's Anniversary Prizes.