Fashion, Brand and Communication BA (Hons)

Course Overview

This course is for students who are interested in the diverse and ever-expanding field of fashion media. It is designed to develop innovative, informed, responsible writers, communicators and promoters, central to the fashion industry's future.

Year of Entry

2025

Location

Coventry University (Coventry)

Study Mode

Full-time, Sandwich

Duration

3 years full-time, 4 years sandwich

Course Code

W23M

Start Date

September 2025

Course Overview

The course supports you to explore how fashion is communicated, promoted and represented creatively via different media, through a curriculum which will include photography, fashion illustration, graphics and branding, trends, styling, public relations, fashion film, fashion show production, set and installation design and the creative use of new digital platforms.

Key Features

• This course shares a common first year with both BA (Hons) Fashion and BA (Hons) International Fashion Business, which enables you to work alongside students studying similar courses to you.
• This course aims to relate all aspects to current professional and critical practice in the fashion industry.
• The interdisciplinary nature of the curriculum is designed to provide a microcosm of the professional fashion world.

Modules

Year One

• Fashion Communities - 20 credits
• Fashion Futures - 20 credits
• Reshaping Fashion - 20 credits
• Disruptive Practice - 20 credits
• Fashion Activators - 20 credits
• Creative Revolutions - 20 credits

Year Two

• Critical Fashion - 20 credits
• Fashion Communication - 20 credits
• Fashion Futures: Industry Ready - 20 credits
• Global Campaign Co-Lab - 20 credits
• Innovative Promotional Practice - 20 credits
• New Fashion Values - 20 credits

Year Three

• Establishing Innovative Concepts - 20 credits
• Developing Innovative Solutions - 20 credits
• Fashion Futures: Graduate Ready - 20 credits
• Future Fashion Realisation - 60 credits

Entry Requirements

• UK: 112 UCAS points, BBC at A level, DMM at BTEC, 29 points at IB Diploma
• International: IELTS 6.0 overall, with no component lower than 5.5
• Portfolio: You may be required to attend a portfolio showcase, activity session or audition or submit a portfolio via email

Fees and Funding

• UK, Ireland, Channel Islands or Isle of Man: £9,535 per year
• EU: £9,535 per year with EU Support Bursary, £19,850 per year without EU Support Bursary
• International: £19,850 per year
• Tuition fees for professional placement: £1,500 for UK students, £1,800 for international students

Facilities

• The Delia Derbyshire provides you with a range of facilities you may use either collaboratively with other students or on individual projects
• Industry-grade equipment for a range of textiles, including laser cutting, digital embroidery, sonic wielding and screen printing
• Digital Design Workshop with milling machines, rapid prototyping and laser cutting machines
• Hyper-studio for cross-disciplinary projects, immersive studios with cutting-edge virtual reality and mixed-reality technologies

Careers and Opportunities

• Students on the course are expected to have ambitions within the creative sector and will be supported towards reaching their overall goals on the course
• Previous alumni from the suite of courses have undertaken placements at companies including Tatty Devine, Adidas, Karl Lagerfeld, Seraphine, Comptoir Des Cotonniers, Mary Katrantzou, Sainsbury’s TU, The Future Laboratory, Calvin Klein, Natori New York, POP Magazine, Arena Homme and magazine, Vogue, Iris Van Herpen, WGSN, Bottle Blonde, New Look, Burberry, Boden, George, Peter Jensen, Injury Hong Kong, The Fashion and Textile Museum and J Model Management, among others.

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Overview:

• Founded in 1843 as the Coventry School of Design
• Received university status in 1992
• Over 30,000 students from over 150 countries
• Campuses in Coventry, London, and Scarborough
• Known for its focus on practical, industry-focused education

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Student Life:

• Over 150 student clubs and societies
• Sports teams in various disciplines
• Student support services include counseling, mental health support, and disability support
• Campus facilities include a gym, swimming pool, and student union

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Academics:

• Offers undergraduate and postgraduate degrees in a wide range of subjects
• Faculty with industry experience and research expertise
• Teaching methodologies include lectures, seminars, workshops, and project-based learning
• Academic support services include writing centers, math labs, and peer mentoring
• Unique academic programs include:
  • Centre for Applied Science and Technology
  • Centre for Business in Society
  • Centre for Intelligent Systems

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Top Reasons to Study Here:

• Ranked among the top 150 universities in the UK (Times Higher Education World University Rankings 2023)
• Excellent industry connections and partnerships
• Specialized facilities such as the National Transport Design Centre and the Centre for Advanced Manufacturing
• Notable alumni include:
  • Sir Frank Whittle, inventor of the jet engine
  • Sir David Attenborough, naturalist and broadcaster
  • Sir Patrick Stewart, actor

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Services:

• Counseling and mental health support
• Health center
• Accommodation services
• Library with over 1 million books and resources
• Technology support
• Career development services