Program Overview

Advertising and Digital Marketing BA (Hons)

Course Overview

The Advertising and Digital Marketing BA (Hons) degree is an integrated course combining advertising and digital marketing theory and practice. The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings.

What You'll Study

• Year one: Foundations of Management, Organisation Behaviour, Marketing, Digital and Social Media, Business Decision-Making Using Data Analysis, Entrepreneurial Ideation, and Entrepreneurial Thinking.
• Year two: Designing a Research Proposal, Marketing Insight, Consumer Behaviour, Integrated Marketing Communications, Advertising and Digital Marketing, and Creative marketing.
• Placement year: UK Work Placement or International Study/Work Placement.
• Final year: Project, Advertising and Digital Marketing Strategy, Digital Customer Experience, and optional modules (Sustainable Marketing, Big Data, Global Marketing, Social Media and Influencer Marketing, and PR and Event Management).

How You'll Learn

• Theory and practice-based lectures and seminars.
• Industry-based software and hardware.
• Group projects and presentations.
• Work placement opportunities.

Entry Requirements

• UK: 120 UCAS points, BBB at A level, DDM at BTEC, 24 points at IB Diploma.
• International: IELTS 6.0 overall, with no component lower than 5.5.
• Other qualifications and experience: Considered on a case-by-case basis.

Fees and Funding

• UK: £9,535 per year (2025/26).
• EU: £9,535 per year with EU Support Bursary (2025/26).
• International: £16,800 per year (2025/26).
• Tuition fees are subject to change and may increase by up to 5% above inflation.

Facilities

• DigiComm Lab: Industry-standard marketing and advertising software and devices.
• Business Simulation Suite: Business simulation software to improve business skills.
• Talent Team: Support for work placements, graduate level jobs, and skills development.

Careers and Opportunities

• Apply business concepts, models, or techniques to analyse marketing problems.
• Source, analyse, and apply marketing information to support decision-making.
• Present ideas and findings effectively in written, verbal, or electronic format.
• Identify and analyse relevant sources of marketing information and research techniques.
• Appreciate current contemporary issues in marketing and digital marketing.
• Use specialist tools in digital and social media marketing.

Where Our Graduates Work

• Disney, IBM, Warner Brothers, Virgin Media, Dell, PepsiCo, and Network Rail.

Further Study

• Master of Business Administration (Marketing) at Coventry University.
• Alternative postgraduate degrees available.
• Alumni discount on fees for postgraduate study.