Program Overview

Course Overview

The Bachelor of Business Administration (BBA) course focuses on the application of theory to real business situations, allowing students to explore contemporary business thought and practice, and develop an all-round business skillset.

• Rated Gold Overall by the Teaching Excellence Framework (TEF) 2023
• 5 QS Stars for Teaching and Facilities by QS Stars University Ratings
• Top 5 Student City in England (Coventry) by QS Best Student Cities Index 2025

Why Study This Course?

This course offers students the opportunity to:

• Develop a solid foundation in all the key components of business administration, management, and organisation within a global context
• Explore and enhance understanding of the key functional aspects of business administration, including accounting, people management, data analytics, marketing, project management, and strategic planning
• Study supply chain management in a global context, gaining relevant knowledge and skills and enhancing employability
• Learn from experienced professionals about cutting-edge business technologies and practices
• Explore a range of relevant and contemporary business concepts and technologies, such as Disruptive Technologies, Data Analytics, Ideation, and Entrepreneurship

Accreditation and Professional Recognition

• Accredited by the Chartered Institute of Logistics and Transport (CILT) for entry
• Memberships with Chartered Association of Business Schools (CABS), European Foundation for Management Development (EFMD), PRME - The Principles for Responsible Management Education, AACSB - The Association to Advance Collegiate Schools of Business, and Business Graduates Association (BGA)

What You'll Study

Year One

• Entrepreneurial Thinking
• Entrepreneurial Ideation
• Foundations of Management
• Marketing, Digital and Social Media
• Business Decision-Making using Data Analysis
• Organisational Behaviour

Year Two

• Innovation in Practice
• Principles of Business Accounting
• Managing People in a Global Context
• Designing a Research Proposal
• Exploring Strategy
• Supply Chain Management

Placement Year

• UK Work Placement
• International Study/Work Placement

Final Year

• Disruptive Technologies
• Final Year Project
• Global Logistics Management
• Optional modules:
  • Strategic Entrepreneurship
  • Project Management
  • Critical Issues in Globalisation
  • Purchasing and Procurement
  • Business Process Management
  • Managing Global Organisations

How You'll Learn

• Structured teaching sessions
• Self-directed learning
• Work placement opportunities
• Field trips (both in the UK and abroad)

Entry Requirements

• UK students: 112 UCAS points, BBC at A Level, DMM at BTEC, 24 points at IB Diploma
• International students: IELTS 6.0 overall (with at least 5.5 in each component area)
• Other qualifications and experience: considered on a case-by-case basis

Fees and Funding

• UK students: £9,535 per year
• EU students: £9,535 per year with EU Support Bursary, £16,800 per year without EU Support Bursary
• International students: £16,800 per year
• Tuition fees are subject to review each year

Facilities

• Trading Floor
• Business Simulation Suite
• DigiComm Lab

Careers and Opportunities

• Extensive support from the Talent Team for students wanting to undertake a work placement
• Opportunities for field trips, both in the UK and abroad
• Graduates have gone on to work at organisations such as Ark Housing Consultancy, Innocent Drinks, Smart Assessor, and Fastenal

Your Next Steps

• Student life
• Accommodation
• Fees and funding

Discover Uni Stats

• Full Time

Contact Us

• Coventry University
• Priory Street
• Coventry CV1 5FB
• United Kingdom

Useful Links

• News
• Events
• Replacement student documents
• Library
• Blogs
• Careers
• Safeguarding
• Our staff
• Our organisation
• Complaints

Follow Us

• Sign in
• Student portal
• Staff portal

Student Contract

• By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university.

Accessibility

• I Accessibility
• Copyright Statement
• Freedom of Information
• Intellectual Property
• Cookie Notice
• Website Privacy Notice
• Data Protection