Program Overview

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International Fashion PR and Communication BA (Hons) top-up

Course overview

The course is aimed at learners holding Level 5 qualifications in a diverse range of areas, including fashion design, media or business management, who wish to pursue a career in fashion public relations.

In this course, you’ll learn more about the following:

• Brand storytelling, and how to design and manage PR campaigns.
• How media relations are developed and how networks are established.
• Pitching for media coverage.
• Digital Marketing Analytics and measurement of return on investment (ROI).
• Copywriting for fashion and identifying brand tone of voice.
• Identifying brand core values, vision and mission appropriate for current consumer behaviour trends.

Global ready

An international outlook, with global opportunities

Teaching excellence

Taught by lecturers who are experts in their field

Employability

Career-ready graduates, with the skills to succeed

Why you should study this course

• The course is taught by experts in the field of fashion, with both academic and professional backgrounds.
• Our lecturers have extensive links to the fashion industry and work hard to organise networking events, client-based projects, and an exciting programme of guest speakers.
• Our City of London location provides ample opportunities for you to visit trade fairs, fashion events, publishing houses, advertising and PR agencies to gain valuable industry insights.
• A continuous dialogue between our academics and industry experts ensures that the media platforms, communication tools and software most used in the industry today are covered in the course content.

What you'll study

The programme of study blends theory with practice, and is designed to increase the academic proficiency and employability of graduates.

Through a diverse range of teaching and learning styles, students will have the opportunity to develop fashion-specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems. All modules are mandatory.

Modules

• Fashion PR and Communication - 20 credits
• Copywriting for Fashion - 20 credits
• Strategic Management - 20 credits
• Professional PR Practice - 20 credits
• Experiential Branding and Fashion Heritage - 20 credits
• Marketing and Digital Strategy - 20 credits

How you'll learn

Although your studies are designed to be underpinned by solid academic theory, this course provides you with the opportunity to apply what you should have learned to the real business context, both on and off campus. You will engage via several learning blocks in each module

• Knowledge and understanding: This module is concerned with the sharing of academic theory and concepts to ensure you have mastered a critical appreciation of current and relevant research in the subject area.
• Application: This module brings the knowledge and understanding ‘to life’ by relating it to current practice. It takes a critical view of the theory and concepts as they are employed in the workplace to encourage you to evaluate their significance and merit.
• Analysis and problem-solving: This module requires you to develop and demonstrate your analytical skills and present a rationale and strategic set of decisions, which identify risks and generate a range of hypotheses to understand their cause and effect.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours

Teaching hours vary each semester, year of study and due to module selection. During your top-up year you can expect 9-12 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learned and complete assignments. This can be completed around your personal commitments.

Online learning

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

Assessments can include developing and producing digital media and brand strategies, creative projects, experiential and digital campaigns, marketing copy, poster designs and dashboard analytics. You may have the opportunity to work on client-briefed projects, and produce business reports and pitches, perhaps even presenting these to industry professionals.

This course will be assessed using a variety of methods which will vary depending on the module. The assessment methods may include:

• essays
• group work
• presentations
• business reports
• projects
• coursework
• individual assignments

International experience opportunities

This course is set in an international context, so global considerations will underpin your learning. You will have the chance to explore key global issues, such as cultural diversity, sustainability and ethics.

You can gain intercultural knowledge by studying campaign activities with a global reach. You may also have the opportunity to complete consulting projects for international brands.

You’ll have the opportunity to work alongside a typically diverse international cohort, who have the potential to bring fascinating insights on fashion and business from their home countries.

Entry requirements

Typical entry requirements:

• UK
• International

Requirement | What we're looking for
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Higher National Diploma (HND) | HND or successful completion of 2 years appropriate academic study in Higher Education.
GCSE requirement | GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards.

Previous studies or experience can include business, finance, design, media, creative and/or liberal arts, but applicants should be able to demonstrate their interest in the fashion industry and professional communications sectors. If you wish to find out if your experience or if your entry criteria academically would be accepted academically, please contact

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual offers and Fair Access Scheme

If you meet the criteria for our Fair Access Scheme, you could automatically receive a contextual offer that may be up to 24 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Scheme.

Select your region to find detailed information about entry requirements:

Africa

Americas

Central Asia

East Asia

Europe

Middle East

South Asia

South East Asia

English language requirements

An adequate proficiency in English must be demonstrated. Applicants must possess a minimum IELTS of 6.0 overall (with at least 5.5 in each component area).

If you don't meet the English language requirements for this course, you can achieve the level you need by successfully completing a Pre-sessional English programme with us, before starting your course.

Fees and funding

Student | Full-time | Part-time
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UK, Ireland*, Channel Islands or Isle of Man | 2026/27 fees TBC
2025/26 fees: £9,535 | Not available
EU | 2026/27 fees TBC
2025/26 fees: £9,535 per year with EU Support Bursary**
2026/27 fees TBC
2025/26 fees: £16,800 per year without EU Support Bursary** | Not available
International | 2026/27 fees TBC
2025/26 fees: £16,800 | Not available

If you choose to study this course with a professional placement, you will need to pay a tuition fee to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2027/28 will pay £1,500 if they are paying UK fees, or £1,800 if they are paying international fees.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

Facilities

Our students have access to a wide range of facilities to help you prepare for a successful career.

Take a virtual tour of our campus to explore all of the facilities available to you.

Fashion studios

Our fashion studio has been designed to facilitate your creativity, experimentation and portfolio-building skills. This contemporary space contains a teaching area, as well as large cutting tables that are ideal for working on creative group projects.

Mac suite

Fashion students can make use of our Mac suite, which provides full access to Adobe Creative Cloud programmes to help you complete digital and creative work. Here, you could create assets to support digital marketing and social media campaigns, as well as complete video and design-led assignments.

Photography and visual merchandising suite

Our combined Photography and Visual Merchandising Suite is designed for practical workshops and styling sessions. Here, you could learn to design global retail and visual merchandising strategies, and shoot photos for use in campaign-building projects.

Careers and opportunities

You will have access to a diverse set of technological tools and resources to enable you to enhance your abilities in creating, disseminating and analysing communications.

Your tutors will aim to keep you informed of relevant trade shows and fashion conferences, and where possible make these available to you, sometimes at special rates. We also aim to organise visits to fashion brand headquarters, magazines, event production firms, and PR and communication agencies (subject to availability).

This course has been designed to develop the agile thinkers and collaborative communicators required in the fashion PR and communication industries. The course content should enable you to identify and analyse global and local challenges, so you can adapt a business’s vision and mission to create PR and communication plans that are inclusive and supportive of business goals, recognising the values difference. Authentic assessments are designed to create industry-ready graduates who are motivated contributors who are socially responsible, mindful, and sensitive.

Graduates of this course should have the opportunity to work in several varied and exciting careers within the PR and communications sectors.

When you graduate, you should be ideally placed to begin a career as a PR professional, either in-house with a brand, or in an agency-based role. Typical roles to consider after university include working in brand management, social media management, digital marketing, advertising, creative direction, or account management. You may decide to take on freelance work as your main job, or alongside a full-time job.

Your skills will be transferable across a wide range of industries, so you won’t be limited to fashion if you’d like to branch out. You could also go into communications or marketing positions in the retail, cosmetics, lifestyle, leisure or events sectors, as well as a wide range of other sectors that require professional communication skills.

Further study

You may wish to consider continuing your studies at Coventry University London with our International Fashion Marketing MSc, International Fashion Management MBA, or Digital Marketing with Data Analytics MSc. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing to postgraduate study.