Global Events Management

Program Overview

Global Events Management BSc (Hons)

Course Overview

Immerse yourself within events management to enhance your career opportunities and employability, and foster your forward thinking, creativity and innovation.

This course considers a broad range of events, with a particular focus on business events, including conferences, exhibitions, shows, meetings, product launches and award events.

You will analyse how global cultures construct, influence and impact upon events management.

Why You Should Study This Course

• London location: Our campus is situated near the world famous exhibition and event space as well as multinational corporations.
• Practical application: Design and deliver an event at the end of every academic year, designed to allow you to put your knowledge and understanding into practice.
• Real-world experience: The hands-on nature of this course, alongside the opportunity to source a work placement or internship, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.
• Prepare for your future: Immerse yourself in the events management sphere of subjects, enhancing your career-readiness and employability. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.

Accreditation and Professional Recognition

The degree is accredited by the Institute of Hospitality (IOH) for the 2025/26 intake. Gaining IOH recognition for this course means that the quality of our teaching and student experience is recognised by the leading hospitality professional body.

Memberships

Coventry University London is currently an active member of the Institute of Hospitality, which is the professional body for managers and aspiring managers working and studying in hospitality, leisure and tourism.

What You'll Study

Year One

• Professional and Academic Skills: This module aims to give you the tools and skills needed to be a successful undergraduate learner, and explore how to better understand the richness of the business contexts where events, fashion, hospitality and tourism operate.
• The Economic Environment of Business: Explore the role of money in the business world.
• The Global Events Industry: An introduction to the global events industry and the concept of the events management system.
• Contemporary Digital Landscape: Explore marketing in the digital age and how the techniques and skills have been applied in contemporary industries, especially the global events industry.
• International Business Cultures: Consider the impact of diverse global in the field of hospitality and on how best to conduct business.
• Events Theming and Design: Let your creativity flow. Explore frameworks and methods to plan, design and theming events, as well as learning how to pitch them to clients.

Year Two

• Revenue & Procurement Planning for Hospitality, Tourism and Events: Explore how to cost events and forecast revenues, take a practical approach to maximise sales and match the right event with the right time and space, with the opportunity to apply key revenue metrics.
• Business Law for Hospitality, Tourism and Events: Discover how these sectors are subject to a range of legislation – including licensing, employment, planning, contracts, food safety and consumer laws.
• Meetings, Incentives, Conferences & Exhibitions (MICE): A chance to appreciate the breadth and complexity of the global MICE sector and identify the appropriate management strategies for these business events.
• Project Management for Events: Evaluate and explore project management techniques to initiate, plan, manage, execute, evaluate and reflect on a live event.
• Digital and Virtual Events: Explore this important, and constantly evolving, sector in the global events industry, as well as its key components.
• Sustainable Events Management: Designed to give you the opportunity to develop a critical understanding of the concepts and nature of sustainable development within the contemporary events industry at different levels.

Placement Year

• UK Work Placement: This module provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme.
• International Study/Work Placement: This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme.

Final Year

• Global Events Production: It is time to produce a global event! Explore everything that is needed to produce a real event, be it in person or virtual.
• Research Skills for the Services & Creatives Industries: Consider research methodologies in both an academic and professional manner, exploring how to conduct rigorous and meaningful research projects in events, fashion, and hospitality and tourism industries.
• Tourism Destinations Management: Explore the importance of balancing a destination’s promotion with the need to protect it from over-development, labour abuse and environmental threats.

Optional Modules

• Sponsorship and Brand Management for Hospitality and Events: Explore the intertwined relationship between hospitality and events businesses through sponsorship, and how to utilise sponsorship to develop business brands for businesses in both sectors.
• Innovation and Global Entrepreneurship: Designed to develop your understanding of the importance of ‘the new’: anything from technologies and materials, to market opportunities.

Final Term Project Options

• Dissertation: You will conduct a comprehensive study on your chosen research topic in a logical, detailed way.
• Internship Project: The aim of this module is to allow you to relate your university studies to practical situations in the workplace.
• Simulation: This module creates a platform for you to get a feel similar to a real business experience.

How You'll Learn

We designed the teaching and learning for this course to give you a strong academic knowledge of key theories and concepts to help you understand and appreciate current and relevant research in this subject area.

Teaching Contact Hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study.

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

International Experience Opportunities

This course takes a globalised approach to the curriculum, placing your learning in the context of international challenges, opportunities and regulatory frameworks.

Entry Requirements

• UK: 120 UCAS points, BBB at A level, DDM at BTEC, 27 points at IB Diploma, and GCSE maths and English at grade 4 / C or Functional Skills Level 2.
• International: IELTS 6.0 overall (with no component part lower than 5.5).

Fees and Funding

• UK: £9,535 per year.
• EU: £9,535 per year with EU Support Bursary, £16,800 per year without EU Support Bursary.
• International: £16,800 per year.

Careers and Opportunities

Upon successful completion, your career options could include:

• Junior events manager
• Conference and exhibition manager/organiser
• Event planner
• Conference producer
• Marketing associate
• Venue manager
• Fashion show event producer
• Events project manager

Further Study

Upon successful completion of our Global Events Management BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Hospitality and Tourism Management MSc.