Program Overview

Event Management BA (Hons)

Course Overview

The Event Management BA (Hons) course is designed to prepare students to work in the exciting and diverse global events industry, ranging from large-scale music and cultural festivals, corporate events and exhibitions, to small, bespoke social events.

Why Study This Course?

• Gain hands-on experience managing live events
• Develop skills and knowledge necessary for organizing successful, memorable, and safe events
• Learn how to apply business principles, such as financial management, marketing theory, and strategic management to the solution of event management problems
• Access industry visits and field trips
• Prepare for a future career in event management with a work placement

Course Structure

• Year one: Common first year with other business courses
• Year two: Specialized event management modules
• Placement year: Optional work placement
• Final year: Advanced event management modules and a project

Modules

• Entrepreneurial Thinking
• Entrepreneurial Ideation
• Business Decision-Making Using Data Analysis
• Foundations of Management
• Organisation Behaviour
• Marketing, Digital and Social Media
• Innovation in Practice
• Designing a Research Proposal
• Project Management in Events and Sport
• Operations Management in Sport and Events
• Event Funding, Policy and Promotion
• Experience Design
• UK Work Placement
• International Study/Work Placement
• Project
• International Event Management
• Contemporary Issues in Entertainment and Experience
• Impacts and Legacies
• Strategic Communications in Sport and Entertainment
• Talent Representation
• Digital Transformation in Events and Sport
• PR and Event Marketing

Entry Requirements

• UCAS points: 112
• A level: BBC
• GCSE: Maths and English at grade 4/C or Functional Skills Level 2
• BTEC: DMM
• IB Diploma: 24 points
• Access to HE: 30 Level 3 credits at Merit

Fees and Funding

• UK students: £9,535 per year (2025/26)
• EU students: £9,535 per year (2025/26) with EU Support Bursary
• International students: £16,800 per year (2025/26)
• Professional placement: £1,500 (UK students) or £1,800 (international students)

Facilities

• DigiComm Lab
• Business Simulation Suite
• Talent Team

Careers and Opportunities

• Event management roles in national and international companies
• Further study options, including the Events and Experience Management MSc
• Opportunities for work placements and volunteering

Student Contract

• A copy of the current 2024/2025 contract is available on the website
• The Contract details student rights and obligations during their time as a student
• The Contract will be updated for the 2026/2027 intake

Disclaimer

• Facilities are subject to availability
• Access to some facilities may vary or have reduced availability
• The university reserves the right to charge fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.