Program Overview

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Advertising and Brand Management MA

Study level: Postgraduate
Conversion course

Equip yourself with the creative, strategic and commercial skills needed to drive brand engagement and relevance in diverse, multicultural global markets.

Year of entry: 2025

Location: Coventry University (Coventry)

Study mode: Full-time

Duration: 1 year full-time

Course code: CBLT016

Start date: September 2025, November 2025, January 2026, March 2026, May 2026, July 2026

Course Overview

Develop the strategic, creative and analytical skills needed for success in advertising and brand management.

Key course content includes:

• marketing for sustainable growth: develop strategic marketing campaigns with a focus on sustainability, inclusivity and responsible technology use.
• brand management and storytelling: master branding strategies through storytelling, digital branding and ethical frameworks to build brand equity.
• creative disruptive advertising: explore innovative advertising techniques using AI, AR and VR to create impactful campaigns.

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

Ranked 9th Modern University in UK by the Times

The Times and Sunday Times Good University Guide 2025

Ranked 8th for Overall Satisfaction in PTES

Postgraduate Taught Experience Survey (PTES) 2024

Why You Should Study This Course

• Develop brand and digital advertising strategies: learn how to analyse, plan and execute brand strategies that connect with consumers. Gain insights into managing brand portfolios, adapting them to new technologies and evolving consumer behaviours.
• Create relevant messages that reflect key issues and trends: for brands to thrive and for advertising to work, they need to develop clear messages, which are framed around issues shaping social attitudes and consumption patterns.
• Using disruptive marketing advertising strategies: being able to use new technologies which break through advertising clutter and engage audiences effectively is a key theme in this course.
• Industry-approved software and bespoke teaching facilities: utilise the latest software in specially designed teaching facilities to build up a portfolio of advertising brand campaigns. Develop compelling digital campaigns that employ brand storytelling techniques that resonate with consumers.
• Transferable business and advertising management skills: the course builds in key management skills, then develops a set of more specialised set of skills and knowledge which focus on advertising and brand portfolio management.

Accreditation and Professional Recognition

Chartered Institute of Marketing (CIM)

This course is subject to Chartered Institute of Marketing (CIM) course accreditation approval for the 2025/26 intake as well as being part of the CIM Accredited Degree scheme.

Coventry University’s accreditation with CIM is reviewed annually, with the current course mapped to meet the awarding bodies requirements. If the accreditation of this course changes, we would seek to notify applicants by the end of April 2025 at the latest.

What You'll Study

Study disruptive advertising, using technology and digital tools alongside traditional and social media to create unique, engaging campaigns. Learn to build brand identity and sustainability strategies, focusing on responsible consumption and behaviour change.
The course also covers marketing for growth, global stakeholder management and strategic decision-making, helping you to learn the skills needed to manage brand portfolios and navigate the evolving advertising landscape using AI and emerging technologies.

Modules

• Marketing for sustainable growth - 30 credits
  • Learn to develop strategic marketing plans and campaigns that create a competitive advantage and determine the future growth of a company. Study how marketing, sustainability, and customer relationships connect. Explore the intersection of marketing, sustainability and relationships with customers and communities. Learn to responsibly utilise technology to manage demand by fostering inclusivity, social responsibility, and environmental sustainability.
• Marketing practice in a connected world - 30 credits
  • Learn the advanced skills needed for today’s marketing landscape. Explore personal management, building and leading successful marketing teams, and interpreting financial data to support organisational goals. Study how effective stakeholder management connects global audiences across diverse cultures. There will also be opportunities to compete in CIM: The Pitch, a competition where you develop and present a marketing campaign to industry experts for real businesses.
• Brand management and storytelling - 30 credits
  • Gain an understanding of the dynamics of advertising and brand management. Designed to explore the intersection of brand management and storytelling, learn to create and maintain brand equity through compelling narratives. Understand brand management across boundaries, contexts and channels to become proficient and innovative brand managers in a rapidly evolving industry.
• Creative disruptive advertising - 30 credits
  • Unleash your creativity by learning how to disrupt traditional advertising approaches. The goal is to capture attention and drive engagement through innovative thinking and execution. Challenge norms and create breakthrough campaigns that stand out in a crowded marketplace. Cover the latest trends and technologies in advertising, including AI, AR, VR and data-driven strategies.
• Postgraduate project – 60 credits
  • In this module, you will produce a research-based dissertation, consultancy project or business plan to demonstrate your ability to apply the knowledge and skills you have learnt during the course. You will exercise and extend your skills in gathering, understanding and critically evaluating literature, as well as applying planning processes to prepare for this significant project. You will identify and justify a research proposal relevant to your course. Then, you will research, analyse, interpret, and critically evaluate data and information to formulate appropriate conclusions and recommendations.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How You'll Learn

Teaching and learning methods may include:

• lectures
• seminars
• tutorials
• presentations
• group projects
• practical laboratory sessions
• workshops.

Teaching Contact Hours

As a full-time postgraduate student, you will study modules totalling 180 credits each academic year. A typical 30-credit module requires a total of 300 hours of study. Study hours are made up of teaching contact hours, and guided and independent study.

Teaching Hours

Teaching hours may vary, depending on where you are in your studies, but on average you will have between 8 and 12 teaching and learning hours each week. You will also have the opportunity to attend optional sessions including time with a Success Coach or to meet with staff for advice and feedback.

Guided and Independent Study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You will be digging deeper into topics, reviewing what you’ve learnt and completing assignments. This can be completed around your personal commitments. As you progress to the end of your studies, you’ll spend more time on independent learning.

Online Learning

As an innovative university, we use different teaching methods, including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course will be assessed using a variety of methods which could vary depending on the module. Assessment methods may include:

• reports
• tests
• essays
• practical coursework
• assignments
• viva
• presentations.

The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Entry Requirements

Typical entry requirements:

• UK
• International

An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Select your region to find detailed information about entry requirements:

• Africa
• Americas
• Central Asia
• East Asia
• Europe
• Middle East
• South Asia
• South East Asia

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Typical Entry Requirements

An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications.

English Language Requirements

• IELTS: 6.5 overall, with no component lower than 5.5.

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

Fees and Funding

Student | Full-time | Part-time
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UK, Ireland*, Channel Islands or Isle of Man | £9,350 | Not available
EU | £9,350 per year with EU Support Bursary**
£18,600 per year without EU Support Bursary** | Not available
International | £18,600 | Not available

For advice and guidance on tuition fees and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

• Any optional overseas field trips or visits: £400+ per trip.
• Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Facilities

• Lanchester Library
  • The library is usually open 24/7, in term-time. It’s where you can access your course’s specialist Academic Liaison Librarian. It’s also home to specialist teams which can support you with your academic writing and maths and statistics questions.
• DigiComm Lab
  • Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Careers and Employability

Get one-on-one career and employability guidance lasting up to 36 months from the end of your course. We’ll help you find placements and graduate roles, offer CV and application checks, mentoring, skills workshops, employer events and more.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Careers and Opportunities

Successful graduates may seek positions as: advertising campaign manager, creative advertising executive, advertising analyst, advertising project manager, brand portfolio manager, crisis brand manager, advertising and brand campaign manager, marketing manager, creative brand manager, portfolio brand communications manager, eCommerce brand and content manager, global brand manager, social media and brand manager.

On successful completion of this course, you will be able to:

• develop a systematic understanding of marketing theories, concepts, strategies and tools to create and manage marketing initiatives across diverse and international markets to foster sustainable growth.
• critically apply the latest paradigms used to develop authentic strategic marketing planning and principles to solve issues using a range of techniques at the forefront of the discipline.
• critically analyse and evaluate contemporary advertising and brand management theory and practice encompassing the narrative of ethical, sustainable, regulatory and societal considerations.
• appraise advertising and brand differentiation strategies and disruptive tactics incorporating the use of storytelling, digital and social media platforms.
• evaluate the psychological principles of persuasion to create convincing advertising campaigns and captivating brand narratives for national and global markets.
• demonstrate professionalism and apply relevant skills relating to communication, teamwork, project planning, diversity, intercultural competence and responsibility for individual continuous learning and development in the advertising and brand management environment.
• critically evaluate and develop solutions to complex, inter-related, multi-faceted advertising and branding issues from in a variety of organisations and professional contexts.

Where Our Graduates Work

Jaguar Land Rover, Hennessy premium range, Mercedes-Benz cars, Merlin Entertainments, Coca Cola, Veolia, Amazon, Pepsi and McLaren Racing.

How to Apply

UK students

To apply to study for a postgraduate course at Coventry University, you can apply online. Please read the entry criteria page before applying.

Start your application

International students

Full-time international students should apply directly to the university. Please read our application pages to find out your next steps to apply.

How to apply

For further support for international applicants applying for postgraduate degrees view our International hub.

You can also download our international mini guide for an overview of study options and why you should study with us.

Get in touch with us today for further advice and guidance.

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Complete our contact form.

Disclaimers

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

1Accreditations, Partnerships and Memberships

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply. See the relevant body website for more details). Accreditations, partnerships, exemptions and memberships are subject to successful renewal in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery. If the accreditation, recognition or membership of this course changes, we will seek to notify applicants and students as soon as possible.

Where relevant, the Chartered Management Institute (CMI) module content is undergoing assessment by the CMI to confirm that all criteria are met to the required standard. Whilst it is expected that students who successfully pass the module will be eligible to be considered by CMI for the CMI Level 7 Certificate in Strategic Management and Leadership Practice as an additional qualification, we cannot confirm this until the accreditation is approved. This is a normal part of the continuous improvement process for our courses to ensure they remain up-to-date and reflect best practice.

2UK and International Opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

3Tuition Fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

4Facilities

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website for information purposes however the 2025/2026 contract will apply for the 2025/2026 intake. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

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