Program Overview

International Hospitality and Tourism Management BA (Hons)

Course Overview

This course is designed to provide students with a comprehensive understanding of the hospitality and tourism industries, as well as broader themes in business management. Students will develop skills essential for a career in hospitality and tourism management, including professional and academic skills, management practices, and the basics of good business.

What You'll Study

Year One

• The Economic Environment of Business (20 credits)
• Professional and Academic Skills (20 credits)
• Introduction to Hospitality Operations (20 credits)
• International Business Cultures (20 credits)
• Contemporary Digital Landscapes (20 credits)
• Principles of Tourism Management (20 credits)

Year Two

• Revenue and Procurement Planning for HTE (20 credits)
• Consumer Behaviour (20 credits)
• Business Law for Hospitality, Tourism and Events (20 credits)
• Food and Beverage Management (20 credits)
• Project Management for Events (20 credits)
• Contemporary Issues in Tourism (20 credits)

Placement Year

• UK Work Placement (0 credits)
• International Study/Work Placement (0 credits)

Final Year

• Research Skills for the Services and Creative Industries (20 credits)
• International Business Strategy (20 credits)
• Sponsorship and Brand Management for Hospitality and Events (20 credits)
• Tourism Destinations Management (20 credits)
• Optional modules:
  • Dissertation (40 credits)
  • Internship Project (40 credits)
  • Simulation (40 credits)

Entry Requirements

• UK: 120 UCAS points, BBB at A level, DDM at BTEC, 27 points at IB Diploma
• International: IELTS 6.0 overall (with at least 5.5 in each component area)
• Other qualifications and experience: Contact the Admissions Team for more information

Fees and Funding

• UK: £9,535 per year (full-time), £16,800 per year (full-time international)
• Part-time fees: Request fee information
• Condensed course (January start): Check the Fees and Finance page for more information

Facilities

• Access to a wide range of facilities to help prepare for a successful career in hospitality and tourism management
• Talent Team: Dedicated employability support team

Careers and Opportunities

• Demonstrate an understanding of the theory and practice of hospitality and tourism management in the international arena
• Apply an enquiring, analytical and innovative approach to understanding of organisations in international hospitality and tourism industries
• Systematically utilise appropriate digital, financial, legal and economical solutions and techniques to analyse and present information
• Analyse and evaluate the business environment and its impacts on the international hospitality and tourism industry
• Apply appropriate hospitality and tourism concepts, models or techniques to identify, analyse and critically assess contemporary business issues
• Communicate effectively using appropriate written, verbal, visual or electronic format output in a national, international and intercultural context
• Critically evaluate and synthesise a range of views on a variety of business focussed issues within the international hospitality and tourism arena
• Appraise research skills and ethical considerations that are necessary to understand, explore and evaluate a specific topic relevant to the hospitality and tourism industries
• Demonstrate an awareness of the ethical and sustainability issues likely to arise in the conduct of business and professional practice and an ability to formulate solutions through dialogue with peers, clients, mentors and the wider community in a professional manner

Where Our Graduates Work

• Mandarin Oriental
• The Ritz
• The Savoy
• Red Carnation Hotels
• Marriott Hotels
• Corinthia Hotels

Further Study

• International Hospitality and Tourism Management MSc
• Alternative postgraduate degrees within the Coventry University Group

Disclaimers

• Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies' standard review process and subject to the university maintaining the same high standards of course delivery.
• UK and international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs.
• Tuition fees: The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
• Facilities: Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.