Program Overview

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Course Overview

Our long-established degree course aims to prepare you for a range of roles in the creative industries, including product design, UX design, research, development, modelling, visualisation and design management.

What You'll Study

This course has a common first year.

Common First Year Courses

• Automotive and Transport Design BA (Hons)
• Graphic Design BA (Hons)
• Product Design BA (Hons)

Year One

• Design Exploration - 20 credits
• Design Visualisation - 20 credits
• Design Enquiry - 20 credits
• Design Reflection - 20 credits
• Design Context - 20 credits
• Design Experience - 20 credits

Year Two

• Visual Language - 20 credits
• Design in Practice - 20 credits
• Professional Development: Product Design - 20 credits
• Design for Manufacture - 20 credits
• Research-informed Design - 20 credits
• Product Development - 20 credits

Placement Year

• UK Work Placement – 0 credits
• International Study/Work Placement – 0 credits

Final Year

• Final Major Project: Definition - 20 credits
• Final Major Project: Research - 20 credits
• Final Major Project: Ideation - 20 credits
• Final Major Project: Resolution - 60 credits

How You'll Learn

Within the School of Art and Design, our teaching and learning opportunities mirror the needs of the creative industries.

Teaching Contact Hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year.

Assessment

You will be assessed using a variety of methods which could vary depending upon the module.

Entry Requirements

Typical entry requirements:

• UK: 112 UCAS points
• International: Equivalent qualifications and English language requirements

Portfolio

You may be required to attend a portfolio showcase, activity session or submit a portfolio via email.

Fees and Funding

Student | Full-time | Part-time ---|---|--- UK, Ireland*, Channel Islands or Isle of Man | 2026/27 fees TBC | Not available EU | 2026/27 fees TBC | Not available International | 2026/27 fees TBC | Not available

Facilities

Outstanding creative spaces in our purpose-built Delia Derbyshire building offer space and light along with industry standard equipment and technologies.

Workshops

Our extensive workshops will allow you to model in wood, metal, plastics, glass, ceramics and styling clay, with additional facilities for 3D printing, CNC milling and laser cutting.

Software Suites

Our PC and Mac labs are equipped with the latest 2D and 3D software, including Adobe Creative Cloud.

Studio Spaces

You will have open access to specialist design studios in which to work and collaborate.

Careers and Opportunities

The structure of the course, the experiences and support made available to you are all designed with a view to developing the skills, competencies and imaginative thinking necessary for a creative career in a demanding, competitive and rapidly changing work environment.

Where Our Graduates Work

Previous graduates have gone on to work at companies including:

• Boss Design
• DCA
• Dyson
• IDEO.org
• Jaguar Land Rover
• LAYER
• Paul Smith
• Puma
• PriestmanGoode
• Stanley Black & Decker.

Further Study

• MA Product Design Innovation
• MA Design Management

How to Apply

UK students

Full-time students will be able to apply for this course through UCAS from September 2025.

International students

International codes:
AHU089

How to apply

For further support for international applicants applying for an undergraduate degree view our International hub.

Disclaimers

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

1Accreditations, partnerships and memberships

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard.

2UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements.

3Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study.

4Facilities

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.