Program Overview

Course Overview

The sports industry is dynamic and engages people and organisations all over the world. By blending the areas of sport and management, this course seeks to explore the policy, planning, management and delivery of sport-related services, products and activities.

What You'll Study

Year One

• Foundations of Management - 20 credits
• Organisation Behaviour - 20 credits
• Marketing, Digital and Social Media - 20 credits
• Business Decision-Making Using Data Analysis - 20 credits
• Entrepreneurial Ideation - 20 credits
• Entrepreneurial Thinking - 20 credits

Year Two

• Innovation in Practice - 20 credits
• Designing a Research Proposal – 20 credits
• Project Management in Events & Sport – 20 credits
• Operations Management in Sport and Events – 20 credits
• Sport Governance, Economics and Finance – 20 credits
• Sports and Society - 20 points

Placement Year

• UK Work Placement– 0 credits
• International Study/Work Placement – 0 credits

Final Year

• Project – 40 credits
• Strategic Sport Management and Marketing – 20 credits
• Sport Development and Policy – 20 credits
• Optional modules:
  • Impacts and Legacies – 20 credits
  • Strategic Communications in Sport and Entertainment - 20 credits
  • Talent Representation - 20 credits
  • Digital Transformation in Events and Sport – 20 credits
  • Contemporary Issues in Entertainment and Experience – 20 credits

How You'll Learn

• Problem-solving approach to learning
• Networking with experts currently working in the sports industry
• Practical experience through informal volunteering opportunities
• Sessions from external practitioners
• Use of case studies

Entry Requirements

• Typical entry requirements:
  • UK: 112 UCAS points, BBC at A level, DMM at BTEC, 24 points at IB Diploma
  • International: IELTS 6.0 overall, with no component lower than 5.5
• Other qualifications and experience: considered on a case-by-case basis

Fees and Funding

• UK students: £9,535 per year (2025/26)
• EU students: £9,535 per year with EU Support Bursary (2025/26)
• International students: £16,800 per year (2025/26)
• Additional costs: optional overseas field trips, work placements, or study abroad

Facilities

• Sport and Recreation Centre
• Talent Team
• DigiComm Lab
• Business Simulation Suite

Careers and Opportunities

• Knowledge of sport policy on a domestic and global basis
• Understanding of the holistic nature of a business organisation
• Skills in applying business principles to sports organisations
• Potential career paths: sports marketing, sports event management, hospitality management, sports business management and administration

Further Study

• Postgraduate study options: Sport Management MSc, other postgraduate degrees
• Alumni discount available for Coventry University graduates

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