Program Overview

---

BSc (Hons) Management with Marketing

Overview

The BSc (Hons) Management with Marketing examines how businesses communicate with consumers, develop relationships with them, and influence their decision-making.

Why Study BSc Management with Marketing at Goldsmiths

• This degree will equip you with a comprehensive theoretical and practical understanding of management.
• You will learn about key economic, financial, and psychological knowledge bases in order to give you some of the tools you need to effectively manage and lead people at work, and engage in business creation and product/business development.
• You will identify, analyze, and apply the key principles and concepts of marketing theory, learning about the ways organizations communicate with their customers and the strategies and tools they use.
• The degree will prepare you for work in large, multinational, and small-to-medium-sized organizations that are global in nature, innovative, entrepreneurial, and digitally cutting-edge.
• Creativity and interdisciplinarity are at the heart of everything we do here at Goldsmiths and in the Institute of Management Studies, from the programs and modules we run, to the activities, masterclasses, and lecture series they complement.

UCAS Code

NN25

Entry Requirements

• A-level: BBB
• BTEC: DDM
• IB: 33 points overall with three HL subjects at 655

Length

• 3 years full-time

Fees

• Home - full-time: £9535
• International - full-time: £20650

Department

• Institute of Management Studies

What You'll Study

Year 1 (credit level 4)

• Strategic Management (15 credits)
• Foundations of Economics 1: Theories (15 credits)
• Foundations of Economics 2: Business Applications (15 credits)
• Understanding Entrepreneurship (15 credits)
• Introduction to Marketing (15 credits)
• Finance and Accounting (15 credits)
• Identity, Agency & Environment 1 (15 credits)
• Identity, Agency & Environment 2 (15 credits)

Year 2 (credit level 5)

• Marketing Communications (15 credits)
• Consumer Behaviour (15 credits)
• Product Innovation and Management (15 credits)
• Market Research and Consumer Insight (30 credits)
• Developing an Employability Strategy (15 credits)
• The Goldsmiths Elective (15 credits)

Year 3 (credit level 6)

• Leadership and Talent Management (15 credits)
• International Business (15 credits)
• Organisational Behaviour and Health (15 credits)
• Marketing Strategy (15 credits)
• Brand Management (15 credits)
• Digital Marketing and Social Media (15 credits)

Optional Modules

• You will also complete two optional 15-credit modules, chosen from a list provided by the Institute of Management Studies.
• One of these is the Work Placement module, which is completed in the summer between Year 2 and 3.

Work Placement Module

• Our Work Placement Module is your chance to dive into real-world industry experience, which not only helps you grow your network but also gives you a peek into the professional world.
• Some students have landed job offers right after their placement!

Teaching Style

• This program is taught through a mixture of lectures, seminars, and workshops.
• You’ll also be expected to undertake a significant amount of independent study.

Assessment

• You’ll be assessed by a variety of methods, depending on your module choices.
• These may include coursework, examinations, group work, presentations, and projects.

Entry Requirements

• We accept the following qualifications:
  • A-level: BBB
  • BTEC: DDM
  • International Baccalaureate: 33 points overall with three HL subjects at 655
  • UAL Extended Diploma: Merit overall
  • Access: Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject-specific modules
  • Scottish qualifications: BBBBC (Higher) or BBC (Advanced Higher)
  • European Baccalaureate: 75%
  • Irish Leaving Certificate: H2 H2 H2 H2

Alternative Qualifications

• We welcome students with a range of educational experiences.
• If you believe you may not meet the standard qualification requirements, we would still encourage you to apply.

International Qualifications

• We also accept a wide range of international qualifications.
• Find out more about the qualifications we accept from around the world.

English Language Requirements

• If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.0 with a 6.0 in writing and no element lower than 5.5.

Fees and Funding

• Annual tuition fees:
  • Home - full-time: £9535
  • International - full-time: £20650
• Funding opportunities:
  • We offer a wide range of scholarships and bursaries.
  • Our careers service can also offer advice on finding work during your studies.

Careers

• Management studies graduates from Goldsmiths go on to work in:
  • Accountancy, banking, and finance
  • Recruitment and human resources (HR)
  • Business consulting and management
  • Transport and logistics
  • Retail and sales
  • IT and information services
• We believe employability should be an integral part of your time with us.
• We work with you to help you discover the kind of role that might be right for you, how to access those opportunities, and then how to market yourself effectively into the role.

Skills

• With this degree, you will get to the heart of how people make decisions, learn through the experiences of others, and investigate how organizations work at all levels, stages of development, and in relation to the external environment.
• In particular, you will:
  • Develop essay, report writing, and presentation skills
  • Learn to communicate effectively with others and build relationships
  • Engage in teamwork and learn how to motivate others
  • Work independently and manage your time
  • Source, review, and reference the literature
  • Utilize different decision-making and strategic tools
  • Learn to use online databases and other resources
  • Learn how to conduct yourself in a professional manner
  • Formulate, carry out, analyze, and present research to different audiences, academic and non-academic in nature

Study Abroad

• Goldsmiths offers students the opportunity to study abroad at one of its partner universities worldwide.
• During this term-long exchange, students can earn credits that count towards their degree upon returning to Goldsmiths.
• Most undergraduate students partake in this experience during the autumn or spring term of their second year.
• Funding through the Turing Scheme can support with living costs during the study abroad period.